read the assigned research article (listed below) to demonstrate understanding of the article. This should also reflect upon the course content from Hilton, W.,R., & Platt, D., E., (2017). Managerial Accounting, Creating Value in a dynamic business envrionment, and reference them in this paper as well. Be sure to use proper APA writing style and citations. Paper length 1,100 words.Article to Review: Gleaves, R., Burton, J., Kitshoff, J., Bates, K., & Whittington, M. (2008). Accounting is from Mars, marketing is from Venus: establishing common ground for the concept of customer profitability. Journal Of Marketing Management, 24(7/8), 825-845.
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