Barnes & Noble history can be traced to its acquisition in the early 1960s by Leonard Riggio. this is the period when he began his bookselling profession while in New York University. By 1970, the company was succeeding and it included 6 other college bookstores. it acquired trade name Barnes & Noble and the flagship bookstore in Manhattan. Between 1970s and 1980s the company made several significant moves. In 1974, it became the first bookseller in U.S. to put an advert in television. the “Of Course! Of Course!” advert. In 1975, Barnes & Noble made a bold move and became the first bookseller by offering discount books in the United States. it offered New York Times bestsellers at a discount of 40 percent off the publishers’ list prices (Barnes & Noble, Inc., 2011).
The company has been offering book services for close to 25 years, it began with the mail order catalogue in 1970. The company tested selling the books online in the late 1980s through Trintex, an early generation venue. Trintex was a joint venture between IBM & Sears. The company sold its books on the CompuServe in the mid-1990s and later it opened a full-fledged a book superstore on the America Online in 1997. Barnes & Noble.com website (www.barnesandnoble.com) was launched in May 1997. Presently, the company’s website is the largest store and it enables the customers to order a book regardless of the time and place. The consumers have access to millions of out-of-print and used book titles, music DVDs and CDs through Barnes & Noble.com (Barnes & Noble, Inc., 2011).
The company’s publishing has been expanded through the purchases of SparkNotes.com and Sterling Publishing in 2001 and 2003 respectively. In 2009, the company acquired Fictionwise, a company leading in eBook in the marketplace. The company has its headquarters in New Jersey. it was founded in 2000 by Scott and Steve Pendergrast. In July 2009, Barnes and Noble introduced the world’s