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utility
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The satisfaction a product yields.
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law of diminishing marginal utility
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The more of any one good consumed in a given period, the less satisfaction (utility) generated by consuming each additional (marginal) unit of the same good.
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marginal utility (MU)
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The additional satisfaction gained by the consumption of one more unit of a good or service.
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• total utility
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The total satisfaction a product yields.
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Marginal utility
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is the additional utility gained by consuming one additional unit of a commodity—in this case, trips to the club.
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zero
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• When marginal utility is _______, total utility stops rising.
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last unit
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MUx/Px = MUy/Py
MUX: the marginal utility derived from the ________ of X consumed
MUY : the marginal utility derived from the last unit of Y consumed
PX : the price per unit of X
PY : the price per unit of Y.
MUX: the marginal utility derived from the ________ of X consumed
MUY : the marginal utility derived from the last unit of Y consumed
PX : the price per unit of X
PY : the price per unit of Y.
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utility-maximizing rule
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Equating the ratio of the marginal utility of a good to its price for all goods.
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income
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Another explanation for downward-sloping demand curves centers on ___________ and substitution effects.
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income
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The Income Effect
• Assuming nothing else changes, a price decline in a product makes you better off because you have more _________ left over.
• The consumer will usually buy more of the good whose price has fallen.
• The change in consumption of X due to this improvement in well-being is called the income effect of a price change.
• The reverse is true for a price increase.
• Assuming nothing else changes, a price decline in a product makes you better off because you have more _________ left over.
• The consumer will usually buy more of the good whose price has fallen.
• The change in consumption of X due to this improvement in well-being is called the income effect of a price change.
• The reverse is true for a price increase.
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substitution
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The ___________ Effect
• When the price of a product falls, that product also becomes relatively cheaper.
• The relatively lower-priced product becomes more attractive than other substitutes.
• A fall in the price of product X might cause a household to shift its purchasing pattern away from substitutes toward X.
• This shift is called the substitution effect of a price change. • Again, the reverse is true for a price increase.
• When the price of a product falls, that product also becomes relatively cheaper.
• The relatively lower-priced product becomes more attractive than other substitutes.
• A fall in the price of product X might cause a household to shift its purchasing pattern away from substitutes toward X.
• This shift is called the substitution effect of a price change. • Again, the reverse is true for a price increase.
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jobs
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The Labor Supply Decision
• As in output markets, households face constrained choices in input markets.
They must decide:
1. Whether to work
2. How much to work
3. What kind of a job to take
• The choices they make are affected by:
- Availability of _______, market wage rates, skills they possess, the limit of 168 hours in a week, etc.
• As in output markets, households face constrained choices in input markets.
They must decide:
1. Whether to work
2. How much to work
3. What kind of a job to take
• The choices they make are affected by:
- Availability of _______, market wage rates, skills they possess, the limit of 168 hours in a week, etc.
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price of leisure
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Buying more leisure means spending less time working and more time on nonwork activities.
• For every hour of leisure consumed, the individual gives up one hour's wages.
• Thus, the wage rate is the ___________
• For every hour of leisure consumed, the individual gives up one hour's wages.
• Thus, the wage rate is the ___________
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labor supply curve
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_______________
A curve that shows the quantity of labor supplied at different wage rates. Its shape depends on how households react to changes in the wage rate.
- The amount of labor that households want to supply
A curve that shows the quantity of labor supplied at different wage rates. Its shape depends on how households react to changes in the wage rate.
- The amount of labor that households want to supply
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opposite directions
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in the labor market the income and substitution effects work in _____________.
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indifference curve
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A set of points, each point representing a combination of goods X and Y, all of which yield the same total utility. • An ______________ is derived by plotting a consumer's preferences.
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positive
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marginal utility is always _______
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marginal rate of substitution
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The _______________, defined as the ratio at which a household is willing to substitute X for Y, MUx/MUy, is diminishing
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transitivity
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If A, B, and C are bundles of goods, and a consumer prefers A to B, and B to C, then the consumer prefers A to C (rationality). Formally this is called ______________.
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Higher
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Each consumer has a unique family of indifference curves called a preference map. ________ indifference curves represent higher levels of total utility.
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Convex
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_________ to the origin means that the slope decreases as we move down the curve from left to right. Because the slope is MUx /MUy , the slope must therefore be decreasing.
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intersect
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No two indifference curves can _________.
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the same
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The tangency point between the indifference curve and the budget constraint has implications:
- They have ___________ slope: -MUx/MUy = -Px/Py
slope of indifference curve = slope of budget constraint
- They have ___________ slope: -MUx/MUy = -Px/Py
slope of indifference curve = slope of budget constraint
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firms
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All ______ demand inputs, engage in production, and produce output.
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minimize
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Firms also have an incentive to maximize profits and _________ costs.
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production
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The process by which inputs are combined, transformed, and turned into outputs.
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firm
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An organization that comes into being when a person or a group of people decides to produce a good or service to meet a perceived demand.
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production
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Firms engage in ____________ because they believe they can sell their products at higher prices than it costs to produce them.
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maximum profits
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All firms must make several basic decisions to achieve what we assume to be their primary objective—_______________.
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profit
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The difference between total revenue and total cost.
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profit =
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total revenue − total cost
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total revenue
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The total amount that a firm takes in from the sale of its product: the price per unit times the quantity of output the firm decides to produce.
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total cost
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Total fixed costs plus total variable costs.
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economic
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The term profit will from here on refer to ___________ profit.
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economic profit
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Profit that accounts for both explicit and opportunity costs.
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normal rate of return
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The way we treat the opportunity cost of capital is to add a _______________ to capital as part of economic cost.
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short run
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The period of time for which two conditions hold: The firm is operating under a fixed scale (fixed factor) of production, and firms can neither enter nor exit an industry.
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long run
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That period of time for which there are no fixed factors of production: Firms can increase or decrease the scale of operation, and new firms can enter and existing firms can exit the industry.
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longer term
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The difference between the short and long run is the difference between day-to-day operations and _____________ strategic planning
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optimal method of production
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The production method that minimizes cost for a given level of output.
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production technology
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The quantitative relationship between inputs and outputs.
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labor-intensive technology
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Technology that relies heavily on human labor instead of capital.
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capital-intensive technology
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Technology that relies heavily on capital instead of human labor
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production function or total product function
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A numerical or mathematical expression of a relationship between inputs and outputs. It shows units of total product as a function of units of inputs.
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marginal product
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The additional output that can be produced by adding one more unit of a specific input, ceteris paribus.
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law of diminishing returns
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When additional units of a variable input are added to fixed inputs, after a certain point, the marginal product of the variable input declines.
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short
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Every firm faces diminishing returns, which always apply in the _______ run.
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average product
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The average amount produced by each unit of a variable factor of production.
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falls
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If marginal product is above average product, the average rises; if marginal product is below average product, the average _______.
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production function
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A _________ is a numerical representation of the relationship between inputs and outputs.
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marginal product
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The ____________ of labor is the additional output that one additional unit of labor produces.
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total product
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Marginal and average product curves can be derived from ________ curves.
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Average product
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is at its maximum at the point of intersection with marginal product.
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total
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Marginal and average product curves can be derived from _______ product curves.
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maximum
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Average product is at its _________ at the point of intersection with marginal product.
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productivity
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Additional capital increases the ___________ of labor—that is, the amount of output produced per worker per hour
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technologies
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Two things determine the cost of production: _______________ that are available and input prices. Profit-maximizing firms choose the technology that minimizes the cost of production, given current market input prices.
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isoquant
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A graph that shows all the combinations of capital and labor that can be used to produce a given amount of output.
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substitution
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The slope of the isoquant is the marginal rate of technical ____________ (MRTS)
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labor
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For output to remain constant, the loss of output from using less capital must be matched by the added output produced by using more _______. ΔK = -ΔL x MPL
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constant
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Slope of isoquant: ΔK/ΔL = -MPL/MPk
• marginal rate of technical substitution The rate at which a firm can substitute capital for labor and hold output ___________.
• marginal rate of technical substitution The rate at which a firm can substitute capital for labor and hold output ___________.
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K
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capital
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labor
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For output to remain constant, the loss of output from using less capital must be matched by the added output produced by using more _______.
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marginal rate of technical substitution
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The rate at which a firm can substitute capital for labor and hold output constant.
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isocost line
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A graph that shows all the combinations of capital and labor available for a given total cost.
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tangent
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Profit-maximizing firms will minimize costs by producing their chosen level of output with the technology represented by the point at which the isoquant is _________ to an isocost line.
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slope
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At the point where a line is just tangent to a curve, the two have the same _______. At each point of tangency, the following must be true:
slope of isoquant = slope of isocost
slope of isoquant = slope of isocost