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Competitive market
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a market in which there are many buyers and sellers of the same good or service, none of whom can influence the price at which the good or service is sold
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Elasticity
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Measures how much one variable changes in response to a change of another variable
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Price elasticity of demand
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describes the change of quantity demanded following a change in price
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Inelasticity
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quantity demanded changes relatively less than the price does
< 1, less than 1
< 1, less than 1
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Elasticity
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quantity demanded changes relatively more than the price does
> 1, more than 1
> 1, more than 1
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Unit Elastic
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the price elasticity of demand is exactly 1
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Midpoint method
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a technique for calculating the percent change in which changes in a variable are compared with the average, or midpoint, of the starting and final values.
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Perfectly inelastic
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when the quantity demanded does not respond at all to changes in price
*Demand curve is vertical
*Demand curve is vertical
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Perfectly elastic
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when any price increase will cause the quantity demanded to drop to 0
*Demand curve is horizontal
*Demand curve is horizontal
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Total Revene
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The total amount of money by solely selling products. Costs not factored in.
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Price Elasticity of demand depends on
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-Closeness of substitutes
-whether the good is a necessity of a luxury
-proportion of income spent on the good
-time
-whether the good is a necessity of a luxury
-proportion of income spent on the good
-time
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perfect substitutes
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products that are completely interchangeable
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Cross price elasticity of demand
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percent change in the quantity demanded of one good divided by the perfect change in the other good's price
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Cross-price elasticity of demand is negative
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complements
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Cross-price elasticity of demand is positive
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substitutes
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Income elasticity of demand
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Percent change in the quantity of a good demanded divided by the percent change in the consumers' income
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Income elasticity of demand is positive
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normal good
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income elasticity of demand is negative
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inferior good
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Price elasticity of supply
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percent change in the quantity supplied divided by percent change in the price.
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Price elasticity of supply depends on
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-Availability of inputs (how flexible are sellers to change of the good sold)
-time
-time
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Utility
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a measure of the satisfaction the consumer derives of goods and services
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Util
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the unit of utility
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Total Utility
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the total amount of satisfaction obtained from consumption of a good or service
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Marginal Utility
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of a good or service is the change in total utility generated by consuming one additional unit of that good or service.
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Principle of diminishing marginal utility
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Each successive unit of a good ro strive consumed adds less to total utility than the pervious unit
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Budget constraint
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requires that the cost of a consumer's consumption bundle be no more than the consumer's total income
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Consumption possibility
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is the set of all consumption bundles that can be consumed given the consumer's income and prevailing prices.
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budget line
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shows the consumption bundles available to a consumer who spends all of his or her income
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optimal consumption bundle
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the consumption bundle that maximizes a consumer's total utility
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marginal utility per dollar
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spent on a good or service is the additional utility from spending one more dollar on that good or service
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optimal consumption rule
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says that when a consumer maximizes utility, the marginal utility per dollar spent must be the same for all goods and services in the consumption bundle
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substitution effects
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of a change in the price of a good
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income effect
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of a change in the price of a good change in the quantity consumed of that good that results from a change in the consumer's purchasing power due to the change in the price of the good
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Production Function
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Relationship between the quantity of input a firm uses and the quantity of output it produces
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Fixed input
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an input whose quantity is fixed for a period of time and cannot be varied
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Variable input
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an input whose quantity the firm can change relatively quickly
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Long run
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the time period in which all inputs can be varied
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Short run
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the time period in which at least one input is fixed
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Total product curve
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shows how the quantity of output depends on the quantity of the variable input, for a given quantity of the fixed inputs
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Marginal product
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of an input is the additional quantity of output that is produced by using one more unit of that input
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diminishing returns to an input
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when an increase in the quantity of that input, holding the levels of all other inputs fixed, leads to a decline in the marginal product of that input
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fixed cost
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is a cost that does not depend on the quantity of output produced. It is the cost of the fixed input.
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Variable cost
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is a cost that depends on the quantity of output produced. It is the cost of the variable input.
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Total cost
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fixed costs + variable costs
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Marginal cost
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Change in total cost / change in quantity of output
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Average total cost
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often referred to simply as average cost. Total cost / quantity of goods produced
ATC = AVC + AFC
ATC = AVC + AFC
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Spreading effect
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the larger the output, the greater the quantity of output over which fixed cost is spread, leading to lower the average fixed cost.
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diminishing returns effect
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the larger the output, the greater the amount of variable input required to produce additional units leading to higher average variable cost.
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Minimum-cost output
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-the quantity of output at which average total cost is lowest
-bottom of the U shaped average total cost curve
-where average total cost is equal to marginal cost
-bottom of the U shaped average total cost curve
-where average total cost is equal to marginal cost
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Short run vs Long Run Costs
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in short run the fixed cost is completely outside the control of a firm, but inland run all inputs are variable
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long run average total cost curve
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shows the relationship between output and average total cost when fixed cost has been chosen to minimize average total cost for each level of output
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increasing return to scale
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long-run average total cost declines as output increase
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Constant return to scale
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long-run average total cost is constant as output increase
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Decreasing return to scale
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long-run average total cost increase as output increase
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price-taker producer (or consumer)
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is a producer ( consumer) whose actions have no effect on the market price of the good it (he/she) sells/buys
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Perfectly competitive market
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is a market in which all market participants are price takers.
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Two Necessary Conditions for Perfect Competition
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- Many producers, none of whom have a large market share. Everyone is a price taker
- Standardized product (commodity): Consumers regard the products of all producers as equivalent. Perfect substitutes.
- Standardized product (commodity): Consumers regard the products of all producers as equivalent. Perfect substitutes.
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Free entry and exit
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into and from an industry when producers can easily enter into or leave that industry.
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Marginal Revenue
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is the change in total revenue generated by an additional unit of output
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Break-even price
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of a price-taking firm is the market price at which it earns zero profit
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Shut down price
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of a price-taking firm is the market price at which it makes the same negative profit from staying open
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Individual Supply curve
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The marginal cost curve above the shut down price is a price-taking firm's individual supply curve
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Industry supply curve
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relationship between price of a good, and total output of the industry as a whole.
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short-run market equilibrium
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Quantity supplied equals the quantity demanded, taking the number of producers as given
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Long-run market equiliibrium
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Quantity supplied equals the quantity demanded, given that sufficient time has elapsed for entry into and exit from the industry to occur
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E: Price Elasticity of Demand
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% change in quantity demand / % change in price
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E: Midpoint
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(B2 - B1 / (B2+B1) / 2 ) / (A2 - A1 / (A2+A1) / 2 )
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E: Total Revenue
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Price x Quantity Sold
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E: Profit
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Total Revenue - Total Cost
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E: Cross-price elasticity of demand
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% Change in quantity of A demanded / % change in price of B
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E: Income elasticity of demand
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% Change in quantity demanded / % change in income
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E: Price elasticity of supply
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% Change in quantity supplied / % change in price
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E: Marginal utility per dollar
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MU / P
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E: Optimal consumption rule
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MUx / Px= MUy / Py
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E: Marginal product of labor
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change in quantity of output / change in quantity of labor
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E: Total Cost
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Fixed Cost + Variable Cost
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E: Marginal Cost
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Change in total cost / change in quantity of output
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E: Average Total Cost
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TC / Quantity of goods produced
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E: Marginal Revenue
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change in Total revenue / change in quantity
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E: Average Variable cost
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VC / output
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E: AFC
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FV / output
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E: ATC
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TC / output