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explicit cost
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cost that involves actually laying out money
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implicit cost
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does not require an outlay of money; measured by value, in dollar terms, of benefits that are forgone
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accounting profit
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business's total revenue minus the explicit cost and depreciation
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economic profit
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business's total revenue minus the opportunity cost of its resources; usually less than accounting profit
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marginal revenue
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change in total revenue generated by an additional unit of output
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production function
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relationship between the quantity of input a firm uses and the quantity of output it produces
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long run
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time period in which all inputs can be varied
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short run
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time period in which at least one input is fixed
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fixed cost
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cost that does not depend on the quantity of output; cost of fixed input
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variable costs
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cost that depends on the quantity of output produced; cost of variable input
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constant returns to scale
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when output increases directly in proportion to an increase in all inputs
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sunk costs
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costs that have already been incurred and are nonrecoverable
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price-taking firm
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a firm whose actions have no effect on the market price of the good or service it sells
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price-taking consumer
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a consumer whose actions have no effect on the market price of the good or service he or she buys
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perfectly competitive market
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a market in which all market participants are price-takers
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free entry and exit
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when new firms can easily enter into the industry and existing firms can easily leave the industry
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break-even price
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the market price at which a firm earns zero profits
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shut down price
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A firm will cease production in the short run if the market price falls below this, which is equal to minimum average variable cost
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average product
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total product divided by the quantity of the input
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economies of scale
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long-run average total cost falls as the quantity of output increases
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optimal output rule
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says that profit is maximized by producing the quantity of output at which the marginal revenue of the last unit produced is equal to its marginal cos
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principal of marginal analysis
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every activity should continue until marginal benefit = marginal cost
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marginal product
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additional quantity of output produced by using one or more unit of that input
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average total cost
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total cost divided by quantity of output produced
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average variable cost
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variable cost per unit of output