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nonprice competition
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emphasizing factors other than price to distinguish a product from competing brands (advertising)
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Q x P =
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TR
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Marginal Revenue is
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Change in TR (total revenue)
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Elastic
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MR increasing and Price decreases
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Inelastic
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MR and Price are both decreasing or increasing
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Natural Monopoly
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one firm can produce the socially optimal quantity at the lowest cost due to economies scale
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Per Unit
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Variable Costs
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Lump Sum
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Fixed Costs
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Socially Optimal Price
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P=MC (allocative efficiency)
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Fair-Return Price (Break Even)
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P=ATC (normal profit)(no economic profit)
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Unregulated
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MR=MC but go up to the demand curve
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Price Discrimination
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Practice of Selling the Same Products to Different Buyers at Different Prices (MR=D)
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Excess Capacity
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- Given current resources, the firm can produce at the lowest costs (minimum ATC) but they decide not to
- The gap between the minimum ATC output and the profit maximizing output
- Not the amount underproduced
- The gap between the minimum ATC output and the profit maximizing output
- Not the amount underproduced
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Game Theory
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the study of how people behave in strategic situations
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Dominant Strategy
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when a company makes the decision without having to wait for the other firm to makes their decision
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Nash Decision
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When both companies agree on a position and there is no better decision for them to make.
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Collusion
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a non-competitive, secret, and sometimes illegal agreement between rivals which attempts to disrupt the market's equilibrium
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Has a lot of firms
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perfect and monopolistic competition
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a few firms
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oligopoly
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one firm
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pure monopoly
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unique products
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monopoly
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differentiated and identical products
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oligopoly
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differentiated products
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monopolistic competition
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identical products
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perfect competition
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low barriers of entry
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perfect and monopolistic competition
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high barriers of entry
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monopoly and oligopoly
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Price Makers
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monopolistic competition, oligopoly, monopolies
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Price Taker (no price setting power)
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perfect competition
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a lot of nonprice competition
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monopolistic competition and oligopoly
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no nonprice competition
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perfect comp.
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some nonprice comp.
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monopoly
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Not productively or allocatively efficient
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monopoly, oligopoly monopolistic comp.
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IS EFFICIENT
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perfect comp.
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0 long run profits 🙁
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perfect and monopolistic comp.
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high long run profits 🙂
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oligopoly and monopolies