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substitution effect
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the change in the quantity of that good demanded as the consumer substitutes the good that has become relatively cheaper for the good that has become relatively more expensive.
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income effect
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the change in the quantity of that good demanded that results from a change in the consumer's purchasing power when the price of the good changes.
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price elasticity of demand
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the ratio of the percent change in the quantity demanded to the percent change in the price as we move along the demand curve (dropping the minus sign).
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midpoint method
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a technique for calculating the percent change by dividing the change in a variable by the average, or midpoint, of the initial and final values of that variable.
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perfectly elastic
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when any price increase will cause the quantity demanded to drop to zero. When demand is perfectly elastic, the demand curve is a horizontal line.
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elastic
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if the price elasticity of demand is greater than 1, inelastic if the price elasticity of demand is less than 1, and unit-elastic if the price
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Total revenue
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the total value of sales of a good or service. It is equal to the price multiplied by the quantity sold.
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cross-price elasticity of demand
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measures the effect of the change in one good's price on the quantity demanded of the other good. It is equal to the percent change in the quantity demanded of one good divided by the percent change in the other good's price.
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income elasticity of demand
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the percent change in the quantity of a good demanded when a consumer's income changes divided by the percent change in the consumer's income; it measures how changes in income affect the demand for a good.
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income-elastic
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if the income elasticity of demand for that good is greater than 1.
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income-inelastic. if the income elasticity of demand for that good is positive but less than 1.
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...
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price elasticity of supply
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a measure of the responsiveness of the quantity of a good supplied to changes in the price of that good. It is the ratio of the percent change in the quantity supplied to the percent change in the price as we move along the supply curve.
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perfectly inelastic supply
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when the price elasticity of supply is zero, so that changes in the price of the good have no effect on the quantity supplied. A perfectly inelastic supply curve is a vertical line.
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perfectly elastic supply. if the quantity supplied is zero below some price and approaches infinity above that price. A perfectly elastic supply curve is a horizontal line.
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if the quantity supplied is zero below some price and approaches infinity above that price. A perfectly elastic supply curve is a horizontal line.
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willingness to pay
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the maximum price at which he or she would buy that good.
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Individual consumer surplus
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the net gain to an individual buyer from the purchase of a good. It is equal to the difference between the buyer's willingness to pay and the price paid.
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Total consumer surplus
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the sum of the individual consumer surpluses of all the buyers of a good in a market.
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consumer surplus
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often used to refer to both individual and total consumer surplus.
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cost
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the lowest price at which he or she is willing to sell a good.
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Individual producer surplus
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the net gain to an individual seller from selling a good. It is equal to the difference between the price received and the seller's cost.
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Total producer surplus
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the sum of the individual producer surpluses of all the sellers of a good in a market.
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producer surplus
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used to refer to both individual and total producer surplus.
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Total surplus
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the total net gain to consumers and producers from trading in a market. It is the sum of consumer and producer surplus.
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regressive tax
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rises less than in proportion to income.
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proportional tax
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rises in proportion to income.
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progressive tax
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rises more than in proportion to income.
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excise tax
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a tax on sales of a particular good or service.
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Tax incidence
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the distribution of the tax burden.
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deadweight loss
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the decrease in total surplus resulting from the tax, minus the tax revenues generated.
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lump-sum tax
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a tax of a fixed amount paid by all taxpayers.
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administrative costs
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are the resources used by the government to collect the tax, and by taxpayers to pay (or to evade) it, over and above the amount collected.
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Utility
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a measure of personal satisfaction.
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util
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a unit of utility.
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marginal utility
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the change in total utility generated by consuming one additional unit of that good or service.
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marginal utility curve
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shows how marginal utility depends on the quantity of a good or service consumed.
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principle of diminishing marginal utility
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each successive unit of a good or service consumed adds less to total utility than does the previous unit.
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budget constraint
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limits the cost of a consumer's consumption bundle to no more than the consumer's income.
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consumption possibilities
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the set of all consumption bundles that are affordable, given the consumer's income and prevailing prices.
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budget line (BL)
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shows the consumption bundles available to a consumer who spends all of his or her income.
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optimal consumption bundle
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the consumption bundle that maximizes the consumer's total utility given his or her budget constraint.
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marginal utility per dollar
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the additional utility from spending one more dollar on that good or service.
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optimal consumption rule
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says that in order to maximize utility, a consumer must equate the marginal utility per dollar spent on each good and service in the consumption bundle.
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explicit cost
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acost that involves actually laying out money.
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implicit cost
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does not require an outlay of money; it is measured by the value, in dollar terms, of benefits that are forgone.
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accounting profit
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the business's total revenue minus the explicit cost and depreciation.
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economic profit
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the business's total revenue minus the opportunity cost of its resources. It is usually less than the accounting profit.
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implicit cost of capital
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the opportunity cost of the capital used by a business—the income the owner could have realized from that capital if it had been used in its next best alternative way.
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normal profit
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It is an economic profit just high enough to keep a firm engaged in its current activity.
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principle of marginal analysis
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every activity should continue until the marginal benefit equals the marginal cost.
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Marginal revenue
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the change in total revenue generated by an additional unit of output.
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optimal output rule
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says that profit is maximized by producing the quantity of output at which the marginal revenue of the last unit produced is equal to its marginal cost.
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marginal cost curve
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shows how the cost of producing one more unit depends on the quantity that has already been produced.
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marginal revenue curve
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shows how marginal revenue varies as output varies.
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production function
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the relationship between the quantity of inputs a firm uses and the quantity of output it produces.
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fixed input
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an input whose quantity is fixed for a period of time and cannot be varied.
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variable input
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an input whose quantity the firm can vary at any time.
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long run
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the time period in which all inputs can be varied.
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short run
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the time period in which at least one input is fixed.
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total product curve
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shows how the quantity of output depends on the quantity of the variable input for a given quantity of the fixed input.
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marginal product
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the additional quantity of output produced by using one more unit of that input.
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diminishing returns to an input
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when an increase in the quantity of that input, holding the levels of all other inputs fixed, leads to a decline in the marginal product of that input.
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fixed cost (FC)
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a cost that does not depend on the quantity of output produced. It is the cost of the fixed input.
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variable cost (VC)
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cost that depends on the quantity of output produced. It is the cost of the variable input.
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total cost (TC)
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the sum of the fixed cost and the variable cost of producing that quantity of output.
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total cost curve
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shows how total cost depends on the quantity of output.
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average total cost (ATC)
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often referred to simply as the average cost, is the total cost divided by the quantity of output produced.
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U-shaped average total cost curve
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falls at low levels of output and then rises at higher levels.
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average fixed cost (AFC)
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the fixed cost per unit of output.
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average variable cost (AVC)
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the variable cost per unit of output.
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minimum-cost output
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the quantity of output at which the average total cost is lowest—it corresponds to the bottom of the U-shaped average total cost curve.
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average product
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is the total product divided by the quantity of the input.
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average product curve
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shows the relationship between the average product and the quantity of the input.
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long-run average total cost curve (LRATC)
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shows the relationship between output and average total cost when fixed cost has been chosen to minimize average total cost for each level of output.
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economies of scale
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when long-run average total cost declines as output increases.
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increasing returns to scale
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when output increases more than in proportion to an increase in all inputs. For example, doubling all inputs would cause output to more than double.
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minimum efficient scale
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the smallest quantity at which a firm's long-run average total cost is minimized.
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diseconomies of scale
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when long-run average total cost increases as output increases.
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decreasing returns to scale
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when output increases less than in proportion to an increase in all inputs.
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constant returns to scale
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when output increases directly in proportion to an increase in all inputs.
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sunk cost
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a cost that has already been incurred and is nonrecoverable. A sunk cost should be ignored in a decision about future actions.
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price-taking firm
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a firm whose actions have no effect on the market price of the good or service it sells.
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price-taking consumer
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...
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Price taking consumer
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a consumer whose actions have no effect on the market price of the good or service he or she buys.
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perfectly competitive market
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a market in which all market participants are price-takers.
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perfectly competitive industry
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an industry in which firms are price-takers.
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market share
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the fraction of the total industry output accounted for by that firm's output.
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standardized product
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also known as a commodity, when consumers regard the products of different firms as the same good.
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free entry and exit
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An industry has free entry and exit when new firms can easily enter into the industry and existing firms can easily leave the industry.
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monopolist
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the only producer of a good that has no close substitutes. An industry controlled by a monopolist is known as a monopoly.
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barrier to entry
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To earn economic profits, a monopolist must be protected by ... something that prevents other firms from entering the industry.
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natural monopoly
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exists when economies of scale provide a large cost advantage to a single firm that produces all of an industry's output.
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patent
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gives an inventor a temporary monopoly in the use or sale of an invention.
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copyright
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gives the copyright holder for a literary or artistic work the sole right to profit from that work for a specified period of time.
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oligopoly
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an industry with only a small number of firms. A producer in such an industry is known as an oligopolist.
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imperfect competition
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When no one firm has a monopoly, but producers nonetheless realize that they can affect market prices, an industry is characterized by ... .
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Concentration ratios
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measure the percentage of industry sales accounted for by the "X" largest firms, for example the four-firm concentration ratio or the eight-firm concentration ratio.
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Herfindahl-Hirschman Index
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the square of each firm's share of market sales summed over the industry. It gives a picture of the industry market structure.
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Monopolistic competition
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a market structure in which there are many competing firms in an industry, each firm sells a differentiated product, and there is free entry into and exit from the industry in the long run.