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accounting profit
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a business's total revenue minus the explicit cost and depreciation
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economic profit
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a business's total revenue minus the opportunity cost of its resources; usually less than the accounting profit
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explicit cost
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a cost that involves actually laying out money
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implicit cost
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a cost that does not require an outlay of money; it is measured by the value, in dollar terms, of benefits that are foregone
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implicit cost of capital
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the opportunity cost of the capital used by a business: the income the owner could have realized from that capital if it had been used in its next best alternative way
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normal profit
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an economic profit equal to zero; an economic profit just high enough to keep a firm engaged in its current activity
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optimal output rule
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says that profit is maximized by producing the quantity of output at which the marginal revenue of the last unit produced is equal to its marginal cost
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marginal revenue curve
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shows how marginal revenue varies as output varies
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marginal revenue
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the change in total revenue generated by an additional unit of output
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marginal cost curve
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shows how the cost of producing one more unit depends on the quantity that has already been produced
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principle of marginal analysis
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says that every activity should continue until marginal benefit equals marginal cost
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production function
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the relationship between the quantity of inputs a firm uses and the quantity of output it produce
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short run
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the time period in which at least one input is fixed
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fixed input
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an input whose quantity is fixed for a period of time and cannot be varied
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variable input
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an input whose quantity the firm can vary at any time
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long run
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the time period in which all inputs can be varied
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total product curve
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shows how the quantity of output depends on the quantity of the variable input, for a given quantity of the fixed input
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marginal product
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the additional quantity of output produced by using one more unit of an input
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diminishing returns to an input
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when an increase in the quantity of an input, holding the levels of all other inputs fixed, leads to a decline in the marginal product of that input
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total cost (TC)
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the sum of the fixed cost and the variable cost of producing a given quantity of output
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total cost curve
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shows how total cost depends on the quantity of output
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fixed cost (FC)
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a cost that does not depend on the quantity of output produced; the cost of the fixed input
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variable cost (VC)
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a cost that depends on the quantity of output produced; the cost of the variable input
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average total cost/average cost (ATC)
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total cost divided by quantity of output produced; also known as average cost
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U-shaped average total cost curve
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falls at low levels of output and then rises at higher levels
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average fixed cost (AFC)
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the fixed cost per unit of output
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average variable cost (AVC)
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the variable cost per unit of output
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minimum-cost output
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the quantity of output at which average total cost is lowest; corresponds to the bottom of the U-shaped average total cost curve
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average product
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the total product divided by the quantity of an input
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average product curve
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shows the relationship between the average product and the quantity of an input
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long-run average total cost curve (LRATC)
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shows the relationship between output and average total cost when fixed cost has been chosen to minimize average total cost for each level of output.
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minimum efficient scale
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the smallest quantity at which a firm's long-run average total costs is minimized
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economies of scale
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when long-run average total cost declines as output increases
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diseconomies of scale
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when long-run average total cost increases as output increases
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increasing returns to scale
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when output increases more than in proportion to an increase in all inputs; for example, doubling all inputs would cause output to more than double
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decreasing returns to scale
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when output increases less than in proportion to an increase in all inputs
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constant returns to scale
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when output increases directly in proportion to an increase in all inputs
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sunk cost
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a cost that has already been incurred and is nonrecoverable; should be ignored in a decision about future actions
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perfectly competitive market
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a market in which all market participants are price takers
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price-taking firm
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a firm whose actions have no effect on the market price of the good or service it sells
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price-taking consumer
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a consumer whose actions have no effect on the market price of the good or service he or she buys
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perfectly competitive industry
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an industry in which firms are price takers
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market share
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the fraction of the total industry output accounted for by a given firm's output.
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standardized product/commodity
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describes a good produced by different firms, but that consumers regard as the same good; also known as a commodity
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free entry and exit
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when new firms can easily enter into an industry and existing firms can easily leave that industry
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monopolist
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the only producer of a good that has no close substitutes
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monopoly
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an industry controlled by a monopolist
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barrier to entry
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protects a monopolist (and allows it to persist and earn economic profits) by preventing other firms from entering the industry
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natural monopoly
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when economies of scale provide a large cost advantage to a single firm that produces all of an industry's output
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patent
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gives an inventor a temporary monopoly in the use or sale of an invention
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copyright
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gives the copyright holder for a literary or artistic work the sole right to profit from that work for a specified period of time
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oligopoly
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an industry with only a small number of firms
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oligopolist
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a producer in an oligopoly
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imperfect competition
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industry in which no one firm has a monopoly, but producers nonetheless realize that they can affect market prices
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monopolistic competition
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market structure in which there are many competing firms in an industry, each firm sells a differentiated product, and there is free entry into and exit from the industry in the long run
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concentration ratios
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measure of the percentage of industry sales accounted for by the "X" largest firms; for example, the four-firm concentration ratio or the eight-firm concentration ratio
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Herfindahl-Hirschman Index (HHI)
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the square of each firm's share of market sales summed over the industry; gives a picture of the industry market structure
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price-taking firm's optimal output rule
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says that a price-taking firm's profit is maximized by producing the quantity of output at which the market price is equal to the marginal cost of the last unit produced
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break-even price
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the market price at which a price-taking firm earns zero profit; the minimum average total cost of such a firm
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shut-down price
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the price at which a firm ceases production in the short run; equal to minimum average variable cost
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short-run firm supply curve
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shows how an individual firm's profit maximizing level of output depends on the market price, taking the fixed cost as given
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industry supply curve
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shows the relationship between the price of a good and the total output of the industry as a whole; also known as market supply curve
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short-run industry supply curve
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shows how the quantity supplied by an industry depends on the market price, given a fixed number of firms
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long-run industry supply curve
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shows how the quantity supplied responds to the price once producers have had time to enter or exit the industry
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long-run market equilibrium
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when the quantity supplied equals the quantity demanded, given that sufficient time has elapsed for entry into and exit from the industry to occur
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constant-cost industry
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an industry with a horizontal (perfectly elastic) long-run supply curve; the firms' cost curves are unaffected by changes in the size of the industry
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increasing-cost industry
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an industry with an upward-sloping long run supply curve; the firms' production costs increase with the size of the industry
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decreasing-cost industry
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an industry with a downward-sloping long-run supply curve; the firms' production costs decrease as the industry grows
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depreciation
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reduction in value