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The different quantities of goods that consumers are willing and able to buy at different prices
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What is demand
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There's an inverse relationship between price and quantity demanded
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What is the law of demand
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-substitution effect
-income effect
-law of diminishing marginal utility
-income effect
-law of diminishing marginal utility
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What three patterns cause the law of demand
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If the price of a product goes up then consumers buy less of it and more of a substitute
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What is the substitution effect
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If the price of a product goes down then the purchasing power increases for consumers
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What is the income effect
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The more you buy of any good, the less additional satisfaction (utility) you get from each new good consumed
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What does the law of diminishing marginal utility describe?
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price (y-axis) & quantity demanded (x-axis)
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What does the demand curve show the relationship between
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At the same price, a different amount of people are willing/able to purchase the good
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What does a shift in the demand curve mean
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No
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Does a change in price shift the demand curve
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-taste & preferences
-# of consumers
-price of related goods
-Income
-Future expectations
-# of consumers
-price of related goods
-Income
-Future expectations
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What are the 5 determinates of demand
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inferior goods: when incomes increase demand decreases
normal goods: when incomes increase demand increases
normal goods: when incomes increase demand increases
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what's the difference between normal goods and inferior goods
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Goes up
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What happens to the demand for complement goods if the price of a good falls
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Goes down
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What happens to the demand for substitute goods if the price of a substitute falls
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The different quantities of goods that sellers are willing and able to sell at different prices
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What's supply
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There is a direct relationship between price and quantity supplied
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What's the law of supply
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-price/availability of inputs
-number of sellers
-technology
-government taxes & subsidies
-expectations of future profit
-number of sellers
-technology
-government taxes & subsidies
-expectations of future profit
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What are the 5 determinants of supply
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1) goes down
2) goes down
2) goes down
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1) What happens to demand if the price is expected to drop
2) What happens to supply if future profit is expected to increase
2) What happens to supply if future profit is expected to increase
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where supply and demand curves intersect
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Where is equilibrium price and quantity
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QD - QS
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How much is the shortage at PC
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If demand and supply curves both shift simultaneously then either price or quantity will be indeterminate
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What is the double shift rule
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The difference between what you are willing to pay and what you actually pay
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what is consumer surplus (CS)
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The difference between the price the seller received and how much they were willing to sell it for
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What is producer surplus (PS)
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The producer surplus is the grey triangle; the consumer surplus is the white triangle on top of it
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Where is the producer and consumer surplus in the diagram
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If price is above equilibrium
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When would there be a surplus
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Binding price ceilings are below equilibrium; binding price floors are above equilibrium
*If they aren't binding, then they don't affect price
*If they aren't binding, then they don't affect price
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To be binding where do price ceilings and price floors have to be
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Lost CS and PS
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What is deadweight loss (DWL)
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The blue triangle is DWL
The pink line is a price floor
There is a surplus of 30 units
The pink line is a price floor
There is a surplus of 30 units
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What does the blue triangle represent?
If the price is 50, what does the pink line show?
Is there a surplus or shortage and how much?
If the price is 50, what does the pink line show?
Is there a surplus or shortage and how much?
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Measurement of consumers' responsiveness to a change in price
It equals the %change in quantity per %change in price
It equals the %change in quantity per %change in price
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What is price elasticity of demand
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Inelastic
The elasticity coefficient is less than one
The elasticity coefficient is less than one
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Is this an inelastic or elastic demand curve, is the elasticity coefficient less than or greater than 1
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-few substitutes (electricity)
-necessities (food)
-small portion of income (candy)
-required now rather than later (medicine)
-necessities (food)
-small portion of income (candy)
-required now rather than later (medicine)
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What are characteristics of inelastic goods
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It is elastic (in fact it is perfectly elastic)
The coefficient is greater than one (it is in fact infinite)
The coefficient is greater than one (it is in fact infinite)
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Is this demand curve elastic or inelastic, is it's coefficient of elasticity greater or less than 1
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-many substitutes (tissue boxes)
-luxuries (gold)
-large portion of income (real estate)
-plenty of time to decide on purchase
-luxuries (gold)
-large portion of income (real estate)
-plenty of time to decide on purchase
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What are some characteristics of elastic goods
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unit elastic: 1
perfectly elastic: infinite
perfectly inelastic: 0
perfectly elastic: infinite
perfectly inelastic: 0
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What is the elasticity coefficient of something that is unit elastic, perfectly elastic, perfectly inelastic?
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price times quantity
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What is total revenue equal to
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It goes down (and vice versa)
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What happens to total revenue when price increases for something that is elastic
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It goes up (and vice versa)
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What happens to total revenue when price incrases for something that is inelastic
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Shows sensitivity of a product's quantity to a change in price of another good
It is %change in quantity of goodA per % change in price of goodB
It is %change in quantity of goodA per % change in price of goodB
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What is cross price elasticity of demand
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the two products are substitutes
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What does a positive cross-price elasticity of demand show
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the two products are complements
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What does a negative cross-price elasticity of demand show
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Shows sensitivity of a product's quantity to a change in income
It is %change in quantity of goodA per % change in income
It is %change in quantity of goodA per % change in income
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What is income elasticity of demand
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It is a normal good
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What does a positive income elasticity of demand show
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It is an inferior good
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What does a negative income elasticity of demand show
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how sensitive producers are to a change in price
It is %change in quantity supplied per %change in price
It is %change in quantity supplied per %change in price
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What is price elasticity of supply
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vertical
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What does a perfectly inelastic supply curve look like
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A tax on imports to increase the world price
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What is a tariff
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A limit on the number of imports
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What is a quota
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A per unit tax on producers, to make them produce less goods that the government doesn't want
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What is an excise tax
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QD - QS
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What is the quantity imported
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The supply decreases.
The excise tax is equal to the vertical distance between the old and new supplie curves.
The excise tax is equal to the vertical distance between the old and new supplie curves.
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What happens to supply with an excise tax?
How do you find how much the excise tax is based on the graph?
How do you find how much the excise tax is based on the graph?
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$2
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What is the tax per unit on coffee in the graph
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consumers
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If the demand is more elastic, who pays more of the excise tax, consumers or producers
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producers
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If the demand is more inelastic, who pays more of the excise tax, consumers or producers
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The consumer's money should be spent so that the marginal utility per dollar of each good equals each other
MUx/Px = MUy/Py
MUx/Px = MUy/Py
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What is the utility maximizing rule and its corresponding equation