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explicit cost
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requires an outlay of money
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implicit cost
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value of forgone opportunity
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accounting profit
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total revenue - (explicit cost + depreciation)
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economic profit
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total revenue - opportunity cost
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implicit cost of capital
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income that could have been earned by using capital in the next best alternative
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marginal revenue
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change in total revenue over change in quantity
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marginal revenue equals marginal cost
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optimal output
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marginal cost curve
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nike swoosh
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marginal revenue cost curve
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horizontal line
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fixed input
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quantity can't be varied
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variable input
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quantity can be varied
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the long run
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no fixed inputs
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the short run
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at least one fixed input
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total product curve
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plots marginal product of labor and shaped like solfege re
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marginal product
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change in quantity of output over change in quantity of labor
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diminishing returns to an input
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each additional unit will raise production less than the previous one
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total cost curve
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slopes up due to increasing variable cost
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average total cost
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total cost over quantity
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average total cost curve
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U-shaped because of specialization then diminishing returns on labor; above AVC (it's more, duh)
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average fixed cost
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fixed cost over quantity, falls because of spreading effect
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average variable cost
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variable cost over quantity rises because of diminishing returns to labor
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minimum cost output
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lowest point on ATC or where ATC=MC
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price takers
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cannot affect market price of good or service
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perfectly competitive market
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all firms and consumers are price takers
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perfectly competitive industry
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all firms are price takers
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market share
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how much of total industry output is accounted for by a firm
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standardized product
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good consumers consider to be the same from any firm
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commodity
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good consumer considers to be the same from any firm
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monopoly
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one firm (monopolist) is the only producer of a good with no close substitues
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barrier to entry
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limited resources, economies of scale, technology or government
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natural monopoly
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market condition created and sustained by economies of scale
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patent
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government barrier to entry that gives inventor of a product sole right to profit for 16-20 years
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copyright
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government barrier to entry that gives artists lifetime profits
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oligopoly
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few firms hold market power
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imperfect competition
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firms compete but also possess market power
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monopolistic competition
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lots of competing firms with differentiated products and free entry/exit and some ability to set price
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long run average total cost curve
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output vs. average total cost when fixed cost has been minimized at every level of output, U-shaped
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economies of sale
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long run average total cost declines as output increases
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increasing returns to scale
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output increases more than in proportion to an increase in all inputs
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diseconomies of sale
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long run average total cost increase as output increases
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decreasing returns to scale
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output increases less than in proportion to an increase in all inputs
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sunk cost
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money already spent that should be ignored when calculating next move