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A well designed organization is one in which employee incentives align with
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organizational goals
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Rational Actor Paradigm
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assumption that people act rationally, optimally and self-interestedly
- tool for analyzing behavior-
- tool for analyzing behavior-
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3 Questions to find source of a problem
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1. Who made the bad decision?
2. Did they have enough INFO to make good decision?
3. Did they have INCENTIVE to make good decision?
2. Did they have enough INFO to make good decision?
3. Did they have INCENTIVE to make good decision?
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Value
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measured as amount of money one is willing to pay for a good/service
- a buyer willingly buys if the price of a good is below his value
- a buyer willingly buys if the price of a good is below his value
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Zero Sum Fallacy
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assumes that if someone makes money, someone else is losing it
- used to justify limits on profitability
- used to justify limits on profitability
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Wealth
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created when assets move from lower to higher value uses
- voluntary transactions create wealth
- voluntary transactions create wealth
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Accounting Profit
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total revenue - explicit costs (costs included on financial statements)
recognizes only explicit costs
- doesn't necessarily correspond to economic profit
recognizes only explicit costs
- doesn't necessarily correspond to economic profit
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Economic Profit
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total revenue minus total cost, including both explicit and implicit costs
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Economic Value Added
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takes all capital costs into account (including cost of equity)
- helps avoid hidden cost fallacy
- helps avoid hidden cost fallacy
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opportunity cost
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the opportunity cost of an alternative is the foregone opportunity to earn profit from another (next best alternative)
- arise due to resource scarcity
- arise due to resource scarcity
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Sunk (fixed) cost fallacy
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occurs when you consider irrelevant costs/benefits when making a decision
(such as overhead or depreciation)
(such as overhead or depreciation)
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hidden cost fallacy
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occurs when you ignore relevant costs/benefits when making a decision
Ex. 2008 crisis - firms handing out loans to people with bad credit, no proof of income, no downpayment
Ex. 2008 crisis - firms handing out loans to people with bad credit, no proof of income, no downpayment
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Extent Decision
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a decision regarding "how much" or "how many" to produce
- fixed costs are irrelevant to extent decisions
- fixed costs are irrelevant to extent decisions
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Average cost
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The total cost (Fixed and Variable) divided by total units produced
- If AC is rising, then MC > AC
- If AC is falling, then MC < AC
- If neither rising or falling, then MC = AC
- If AC is rising, then MC > AC
- If AC is falling, then MC < AC
- If neither rising or falling, then MC = AC
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Marginal cost
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the additional cost of producing and selling one more unit
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Marginal revenue
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the additional revenue gained from selling one more unit
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Marginal analysis
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If MR > MC, sell more
If MR < MC, sell less
If MR = MC, you're selling right amount (maximizing profit)
If MR < MC, sell less
If MR = MC, you're selling right amount (maximizing profit)
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Rule of 72
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divide 72 by the interest rate to find the # of years it will take for your money to double.
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NPV Rule
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if the present value of the sum of all discounted cash flows is > 0, then the project earns more than the cost of capital
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IRR
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discount rate that sets NPV to 0
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price elasticity of demand
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measures how sensitive a Quantity Demanded is to a change in price
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Five factors affect elasticity
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1. Products with close substitutes have more elastic demand.
2. Products with many complements have less elastic demand.
3. Demand for brands is more elastic than industry demand.
4. In the long run, demand becomes more elastic.
5. As price increases, demand becomes more elastic.
2. Products with many complements have less elastic demand.
3. Demand for brands is more elastic than industry demand.
4. In the long run, demand becomes more elastic.
5. As price increases, demand becomes more elastic.
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Law of Diminishing Marginal Returns
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as output expands, marginal productivity declines
- implies increasing MC
- implies increasing MC
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Demand curve
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describes buyer's behavior (market demand)
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supply curve
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describes seller's behavior (market supply)
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market equilibrium
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the price at which the quantity demanded equals the quantity supplied
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Industry
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a group of firms producing products that are close substitutes
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loss leader
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An item priced especially low to attract customers who would then buy additional items