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perfect competition
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-a market in which there are many firms, each selling an identical product
-many buyers
-no barriers to the entry of new firms into the industry; no advantage to established firms
-buyers and sellers are well informed about prices
-many buyers
-no barriers to the entry of new firms into the industry; no advantage to established firms
-buyers and sellers are well informed about prices
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monopoly
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a market in which one firm sells a good or service that has no close substitutes and a barrier blocks the entry of new firms
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monopolistic competition
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a market in which a large number of firms compete by making similar but slightly different products
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oligopoly
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a market in which a small number of interdependent firms compete
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the four market types
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-perfect competition
-monopoly
-monopolistic competition
-oligopoly
-monopoly
-monopolistic competition
-oligopoly
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perfect competition arise when
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-the market demand for the product is large relative to the output of a single producer
-when economies of scale are absent so the efficient scale of each firm is small
-when economies of scale are absent so the efficient scale of each firm is small
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examples of local monopolies in some countries
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-electricity
-water supplies
-gas
-water supplies
-gas
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monopolistic competition reminds us that
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each firm has a monopoly on a particular brand of show but the firms compete with each other
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examples of monopolistic competition
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running shoes: Nike, Reebok, Fila, New Balance, etc.
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examples of oligopoly
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airplane manufacture
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a firm's objective
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to maximize economic profit
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economic profit is equal to
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total revenue minus the total cost of production
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normal profit
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the return that the firm's entrepreneur can obtain on average
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in the short run, a firm achieves its objective by
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deciding the quantity to produce
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in the long run, a firm achieves its objective by
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deciding whether to enter or exit a market
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price taker
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a firm that cannot influence the price of the good or service that it produces (e.g., perfect competitions)
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price takers experience what kind of elasticity in demand?
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perfectly elastic demand because all other companies in the market in question are perfect substitutes of each other
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marginal revenue
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the change in total revenue that results from one-unit increase in the quantity sold
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in perfect competition, what determines the price?
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market demand and market supply
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total revenue equals
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the given price multiplied by the quantity sold
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marginal revenue equals price
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the relationship of marginal revenue and price in perfect competition
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as output increases,
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total revenue and total cost increase
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because of decreasing marginal returns,
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total cost eventually increases faster than total revenue
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one way to find the profit-maximizing output is to
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use a firm's total revenue and total cost curves
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profit is maximized at the output level at which
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total revenue exceeds total cost by the largest amount
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break-even points
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points at which total cost equals total revenue and economic profit is zero
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the profit curve is at its highest when
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the vertical distance between the Total Revenue and Total Cost curves is at greatest
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another way to fid the profit-maximizing output (other than the output level at which total revenue exceeds total cost by the largest amount) is to
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use marginal analysis
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marginal analysis compares
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marginal revenue with marginal cost
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as output increases, marginal revenue and marginal cost are
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marginal revenue is constant but marginal cost eventually increases
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if marginal revenue exceeds marginal cost (MR>MC), then
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-the revenue from selling one more unit exceeds the cost of producing that unit
-an increase in output increases economic profit
-an increase in output increases economic profit
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if marginal revenue is less than marginal cost (MR<MR), then
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-the revenue from selling one more unit is less than the cost of producing that unit
-a decrease in output increases economic profit
-a decrease in output increases economic profit
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if marginal revenue equals marginal cost (MR=MC), then
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-the revenue from selling one more unit equals the cost incurred to product that unit
-economic profit is maximized and either an increase or decrease in output decreases economic profit
-economic profit is maximized and either an increase or decrease in output decreases economic profit
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quantity supplied
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a firm's profit-maximizing output
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other things remaining the same, the higher the price of a good,
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the greater is the quantity supplied of that good
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if a firm incurs an economic loss that it believes is permanent and sees no prospect of ending, the firm
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exits the market
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if a firm incurs an economic loss that it believes is temporary, the firm
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remains int he market, but it might temporarily shut down
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to decide whether to produce or to shut down, the firm compares the loss it would incur in two situations
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-loss when shut down
-loss when producing
-loss when producing
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if the firm shuts down temporarily, what happens to revenue and variable costs
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no revenue and incurs no variable costs (loss when shut down)
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if a firm produces an output, what happens to revenue and variable costs
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it receives revenue and incurs both fixed costs and variable costs (loss when producing)
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shutdown point
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the point at which price equals minimum average variable cost and the quantity produced is that at which average variable cost is at its minimum
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if total revenue just equals total variable cost,
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a firm is indifferent between producing and shutting down
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a perfectly competitive firm's short-run supply curve shows
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how the firm's profit-maximizing output varies as the price varies, other things remaining the same
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a firm's short-run supply curve is based on
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the marginal analysis and shutdown decision
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if the price is above minimum average variable cost,
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the firm maximizes profit by producing the output at which marginal cost equals marginal revenue, which also equals price
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if price equals minimum average variable cost,
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the firm maximizes profit (minimizes loss) by either producing the quantity at the shutdown point or shutting down and producing no output
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if the price is below minimum average variable cost,
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the firm shuts down and produces no output
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at the prices that exceed minimum average variable cost,
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the supply curve is the same as the marginal cost curve
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at prices below minimum average variable cost,
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the firm shuts down and produces nothing; its supply curve runs along the vertical axis