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free entry
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Which of the following is a characteristic of monopolistic competition?
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monopolistically competitive
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The market for novels is
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competition and monopoly
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Which of the following pairs illustrates the two extreme examples of market structures?
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many firms selling products that are similar but not identical
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A monopolistically competitive industry is characterized by
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monopolistic competition
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A market structure in which there are many firms selling products that are similar but not identical is known as
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average revenue and price are the same
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For a monopolistically competitive firm
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price exceeds marginal cost
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For a monopolistically competitive firm, at the profit-maximizing quantity of output
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faces a downward-sloping demand curve for its product
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A profit-maximizing firm in a monopolistically competitive market differs from a firm in a perfectly competitive market because the firm in the monopolistically competitive market
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average revenue
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demand curve represents its
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monopolist
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monopolistic competitive firm's choice of output level is virtually identical to
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marginal revenue is equal to marginal cost
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the profit-maximizing rule for a firm in a monopolistically competitive market is to always select the quantity at which
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chooses its quantity and price like a monopoly
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to maximize its profit, a monopolistic competitive firm
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price exceeds marginal cost
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A profit-maximizing firm in a monopolistically competitive market is characterized by which of the following?
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p=ar, mr=mc,p>mc
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Which of the following conditions is characteristic of a monopolistically competitive firm in short-run equilibrium?
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p>atc, p=atc, p<atc
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Which of the following conditions is characteristic of a monopolistically competitive firm in short-run equilibrium?
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both the short run and the long run
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For a profit-maximizing monopolistically competitive firm, price exceeds marginal cost in
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monopolistic competition
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In which of the following markets is economic profit driven to zero in the long run?
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both economic profits and economic losses disappear in the long run
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The free entry and exit of firms in a monopolistically competitive market guarantees that
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downward-sloping demand curve, it will always operate with excess capacity
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Since a firm in a monopolistically competitive market faces a
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additional production would lower the average total cost
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When a firm operates with excess capacity,
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monopolistic competition
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Hotels in New York City frequently experience an average vacancy rate of about 20 percent (i.e., on an average night, 80 percent of the hotel rooms are full). This kind of eFmoviexcess capacity is indicative of what kind of market?
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an example of the inefficiencies of monopolistically competitive markets
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Excess capacity is
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price exceeds marginal cost
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Monopolistic competition is considered inefficient because
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(ii) and (iii) only
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Which of the following markets impose deadweight losses on society?
(i) perfect competition (ii) monopolistic competition (iii) monopoly
(i) perfect competition (ii) monopolistic competition (iii) monopoly
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differentiated product and charge a price above marginal cost
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Some firms have an incentive to advertise because they sell a
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2
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For the economy as a whole, spending on advertising comprises about what percent of total firm revenue?
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10-20
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Firms that sell highly differentiated consumer goods, such as soft drinks, breakfast cereals, and dog food, typically spend what percent of their revenues on advertising?
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creates desires that otherwise might not exist. hinders competition. often fails to convey substantive information
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Critics of advertising argue that advertising
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advertising can be a signal of the quality of a product
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Which of the following is a commonly-cited benefit of advertising?
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contend that firms use advertising to provide useful information to consumers
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Defenders of advertising
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enhances the information available to consumers
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The primary claim of defenders of advertising is that it
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lower prices for consumers
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Evidence from the market for eyeglasses suggests that advertising leads to
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provide a signal of product quality.
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Advertising that uses celebrity endorsements is most likely intended to