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Market Structure: ____ features of a market that effect the _______ and ________ of the firms within the market
answer
all; behavior; performance
# of sellers, extent of info, entry barriers, and product differentiation
# of sellers, extent of info, entry barriers, and product differentiation
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Why is market structure important?
answer
Predict:
-firm behavior
-output
-efficiency
-price cost margins
-firm behavior
-output
-efficiency
-price cost margins
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Market Power
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when the firm can influence the price of the product or the terms in which the product is sold
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In a competitive market, _____ ____ will have market power
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each firm
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In a non-competitive market, the ______ _______ will have market power
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individual firm
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Perfect Competition
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a market structure in which the decisions of individual buyers and sellers have no effect on market price
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Perfectly Competitive Firm
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firm that is such a small part of the total industry that it cannot affect the price of the product or service that it sells
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Price Taker is a _________ firm that must take the _______ of its product as given because the firm __________ influence its _________
answer
competitive; price; cannot; price
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Is a Perfect Competitor a Price Taker? Why/Why not?
answer
Yes;
1) large number of buyers and sellers
2) homogenous products (wheat,corn)
1) large number of buyers and sellers
2) homogenous products (wheat,corn)
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Free entry means that _______ can start a firm in the industry
answer
anyone
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Free Entry Examples
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sandwich shop, sell crafts, photographer, webpage, android apps
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Entry Barrier Examples
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car manufacturing, diamond mining, gasoline production
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If the perfectly competitive firm is a price taker, selling _________ commodity with ________ substitutes, then the individual firm faces a perfectly _________ demand at the going market price
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homogenous; perfect; elastic
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Demand Curve of the Perfect Competitor (Price Taker)
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Perfectly elastic; horizontal line
consumers are sensitive to the firm's price
consumers are sensitive to the firm's price
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How is the going (market) price established in a competitive market?
answer
by the interaction of all the suppliers and demanders
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A perfect competitor accepts price if: firm raises price, it sells _______; firm lowers price, it earns _______ profit
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nothing; less
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To decide how much to produce, perfect competitors use the _______ _______ mode
answer
profit-maximization
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Profit Function
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Pi = TR - TC
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Losses occur when profits are _______
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negative
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Total Revenue Function
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TR = P x Q
market chooses P; firm chooses Q
market chooses P; firm chooses Q
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Total Cost Function
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TC = TFC + TVC
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To find optimal profit when looking at TR and TC, find the _______ gap between the two where ______ > ________
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biggest; TR; TC
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To find optimal profit using marginal analysis, find the output where ______ = _______
answer
MR; MC
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Marginal Revenue
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change in total revenue divided by the change in output
MR = change in TR/change in Q
MR = change in TR/change in Q
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Marginal Cost
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change in total cost divided by the change in output
MC = change in TC/change in Q
MC = change in TC/change in Q
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For a perfectly competitive firm, MR = _______
answer
price
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In a perfectly competitive market, an individual firm ______ affect the market price, no matter how much it sells. Thus, the additional revenue from selling an additional unit is _______ to that market price
answer
cannot; equal
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Profit maximization occurs at the output where the ______ between TR and ______ is the _______
answer
gap; TC; biggest
MR=MC
MR=MC
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For a competitive firm, this means that profit maximization occurs where P = _____ = M__
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MR; MC
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Short run average profits are determined by comparing ______ with ____ at the profit-maximizing ____. In the short run, the perfectly competitive firm can make either economic _______ or economic ________
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ATC; P; Q; profits; losses
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Short Run Profit Equation
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pi = q [P - ATC(q*)]
profit equals number of units sold multiplied by the average profit per unit
profit equals number of units sold multiplied by the average profit per unit
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ATC is a ____ shaped function
answer
U
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Graph a Firm's SR Profit
answer
p 185
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MC runs through the __________ of SRATC
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midpoint
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Graph a Competitive Firm making an Economic Loss
answer
p 186
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As long as the loss from staying in business is _____ than the loss from shutting down, the firm will ________ to produce
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less; continue
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If a firm goes bankrupt, they must ______ EVERYTHING
answer
sell
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A firm exits the industry when the owner ______ its _______.
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sells; assets
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A firm temporarily shuts down when it ______ _________, but is ______ in business
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stops producing; still
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Short-Run Break Even Price
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price at which a firm's total revenue equals its total costs (both implicit and explicit)
P = min ATC
P = min ATC
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A firm will make positive economic profits if P ____ minimum ______
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>; ATC
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A firm will experience negative economic profit (losses) if P ____ minimum _____
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<; ATC
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Short-Run Shutdown Price
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price that just covers average variable costs
occurs at the intersection of the MC and AVC
graphically: P = minimum AVC
occurs at the intersection of the MC and AVC
graphically: P = minimum AVC
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If P < minimum AVC
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shutdown is short run -- stop producing
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If minimum AVC < P < minimum ATC
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produce output so p > 0, but have economic losses
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Graph a Break Even Price and Shutdown Price
answer
p 187
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Why produce if you are not making a profit?
answer
-may be MORE costly to shutdown
-losses may be temporary
-losses may be temporary
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When economic profits are zero, a firm can still have positive ______ profits
answer
accounting
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What do you call the short-run supply curve?
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marginal cost curve ; MC
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Where does the short run supply curve start in a competitive industry?
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the MC at and above the intersection with the SRAVC curve
only above the shut down point
only above the shut down point
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Where is the break even point?
answer
When P hits the bottom of the SRATC curve
P = min ATC
P = min ATC
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Profits and losses act as a ______ for resources to enter an industry or to leave an industry
answer
signal
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Signals are compact ways of conveying information to economic _______ makers
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decision
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An effective signal no only conveys _______ but also provides the ________ to react appropriately
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information; incentive
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Economic Profits
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signal that tells new competitive firms to enter the market
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Economic Losses
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signal that tells existing firms to exit the market
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Firms will respond to ________ opportunities
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profit
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Markets have a tendency toward the _________
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equilibrium
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At break-even, resources _______ enter or exit the market
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won't
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In competitive long run equilibrium, firms will make ______ economic profits
answer
zero
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In the long run, firms enter and leave the industry in response to _______ _________
answer
profit opportunities
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If Economic Profits in LR are positive:
answer
- new firms will enter
-industry supply will increase (shift right)
-price falls until profits are zero
-industry supply will increase (shift right)
-price falls until profits are zero
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If Economic Profits in LR are negative:
answer
-existing firms will exit the industry
-Industry supply decreases (shifts left)
-price rises until profits are zero
-Industry supply decreases (shifts left)
-price rises until profits are zero
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LR Equilibrium: In the long run, a firm can ______ the scale of its plant, adjusting the plant size in such a way that it has no further _______ to change; it will do so until profits are ________.
answer
change; incentive; maximized
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In the long run, a competitive firm produces where P, MR, MC, SR min average cost, and LR min average costs are ________
answer
equal
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Graph a firm's LR Production
answer
p 190
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Marginal Cost Pricing: a system of pricing in which the price charged is _____ to the _________ to society of producing one more unit of the good or service in question
answer
equal; opportunity cost
P = MC of the last unit you produced
P = MC of the last unit you produced
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The opportunity cost of production is the _______ to society
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MC; marginal cost
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Allocative Efficiency
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level of output where P = MC
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Allocative Efficiency means that marginal value to consumers _____ the marginal ____ of production. We have produced just the _____ amount.
answer
equals; cost; right
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Allocative Inefficiency
answer
-wrong amount produced (DWL)
-could mean that P > MC
-often the result of monopoly or externalities
-could mean that P > MC
-often the result of monopoly or externalities
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The wrong amount produced can create _____
answer
DWL