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explicit cost
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actual cash payments for resources; wages, rent, interest,insurance, etc.
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implicit costs
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opportunity costs of using resources owned by the firm or provided by the firms owners. (ex: use of building, use of company funds)
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recording costs
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explicit costs have a cash payment and accounting entry. Implicit has neither
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accounting profit
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total revenue minus explicit costs
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economic profit
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total revenue minus all (explicit and implicit) costs
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variable resources
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can be varied in the short run to change output rate (ex. number of employees)
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fixed resources
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cannot be altered easily (ex: size of a building)
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short run
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at least one resource is fixed
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long run
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no resource is fixed
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production function
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relationship between resources employed and a firm's total product
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marginal product
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change in total product when a particular resource increases by 1 unit
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law of diminishing marginal returns
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as more of a variable resource is added to a given amount of other resources, marginal product eventually declines and could become negative.
-most important in the short run
-most important in the short run
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fixed cost
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any production cost that is independent of the firms rate of output
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variable cost
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the cost of variable factors of production, which change along with a firm's output
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total cost
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sum of fixed and variable costs
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marginal cost
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change in total cost divided by change in quantity
-tells us if its worth to hire/produce another unit
-tells us if its worth to hire/produce another unit
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graphing in the short term
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-Variable cost begins at origin
-total cost curve is the variable cost curve shifted vertically by the fixed cost
-slope of the TC equals the MC
-average cost is u shaped
-total cost curve is the variable cost curve shifted vertically by the fixed cost
-slope of the TC equals the MC
-average cost is u shaped
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average fixed cost
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distance between average variable cost and ATC curve
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long run costs
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all inputs are variable, no fixed costs
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firms plan for the ___, but produce in the ___
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long run, short run
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economies of scale
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long run AC falls as the scale of the firm expands; there are capital substitutes for labor and complex machines
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diseconomies of scale
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may eventually take over as a firm expands its plant size. As the workforce grows, additional layers of management are needed, but it can lower efficiency
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long run average cost curve
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aka planning curve connects portions of the 3 short-run average cost curves that are lowest for each output rate
-each short-run average cost curve is tangent to LRACC
-points of tangency represent the least-cost way of producing each particular rate of output given resource prices and the technology
-each short-run average cost curve is tangent to LRACC
-points of tangency represent the least-cost way of producing each particular rate of output given resource prices and the technology
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constant long run average cost
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when average cost remains constant with changes to firm size
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minimum efficient scale
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lowest rate of output at which long-run average cost is at a minimum
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plant level
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a particular location
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firm level
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collection of plants
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opportunity costs
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all resources have opportunity costs because they all have second-best uses
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A firm will continue its operation as long as:
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its economic profit is positive
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chapter 8
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Chapter 8
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market structure
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describes the important features of a market
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Four Market Structures
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perfect competition, monopolistic competition, oligopoly, monopoly
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perfect competition
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a perfectly competitive market with many buyers and sellers, a homogeneous product, buyers/sellers have full information on the market, and firms are price takers
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perfect competition and firm demand
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has a horizontal demand curve drawn at the prevailing market price; perfectly elastic demand curve
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Golden Rule of Profit Maximization
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A profit-maximizing firm produces the quantity of output where Marginal Revenue = Marginal Cost
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Shutting Down in the Short-Run
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If the average variable cost of production is greater than the price at all rates of output, the firm should stop producing in the short-run, not the same as going out of business
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Market Equilibrium
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intersection between the market supply (sum of individual MC curves) and market demand.
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If a firm fails to minimize its average cost
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it will not survive in the long run
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productive efficiency
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firms produce output at the lowest possible cost per unit in the long run
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allocative efficiency
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firms produce the goods and services that consumers value the most
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chapter 9
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ch 9
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monopoly
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sole supplier of a product that has no close substitutes
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barriers to entry of monopoly
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legal restrictions, economies of scale, control of essential resources
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natural monopoly
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when a single firm can supply the entire market at a lower cost than two or more firms (ex: electricity producer)
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Which type of monopolies is the most common?
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Local monopolies; long lasting ones are rare because of new competitors and new technology reduce barriers
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monopolist demand curve
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downward sloping
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Price taker
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a monopolist may set the price of his good, which will determine how much they will supply; must find profit maximizing price
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short run losses as monopolist
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a monopolist should continue producing output as long as the price of the good covers the AVC of producing the good
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Monopolist supply curve
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get pranked: it doesn't exist, use the marginal cost curve instead
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price discrimination
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the practice of selling the same good at different prices to different customers
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price discrimination affect on monopolies
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allows them to increase profit
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The long-run average cost curve of a firm is often horizontal over a particular output range. Over this range, the firm experiences
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constant average cost
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The short-run variable costs of a law firm include
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the commission given to the lawyers
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A firm is said to experience economies of scale when
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average cost falls as a firm expands its plant size
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A firm experiences diseconomies of scale when
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its long-run average cost increases as output increases
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The minimum efficient scale refers to the
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lowest rate of output at which a firm takes full advantage of economies of scale
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A firm experiences increasing marginal returns when
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its total product increases at an increasing rate
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Given resource prices and technology, a firm can minimize its cost of producing a particular rate of output in the long run by operating along the points of tangency between
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the short-run average cost curve and the long-run average cost curve
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The slope of the total cost curve at each rate of output equals
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the marginal cost at that rate of output
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the average revenue of a firm is equal to
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the market price of its product
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consumer surplus
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above the equilibrium point
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producer surplus
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below the equilibrium point