Price Elasticity of Demand
availability of substitutes:
High Substitutes = High Elasticity
ie types of t shirts
proportion of income:
higher proportion of income = higher elasticity
ie toothpaste vs gym membership
change over time:
Time goes on = higher elasticity ie electric cars
the percentage change in the quantity demanded of one good divided by the percentage change in the price of another good
cross price el > 0 then goods are substitutes
cross price el < 0 then goods are complements
a good that consumers demand more of when their incomes increase
Housing, nicer car, ect
a good that consumers demand less of when their incomes increase
ex. bus travel, or rice
Veblen: higher price makes good more desirable, more utility obtained from being able to consume at higher $P (e.g. Gucci bag)
- In the short run, fixed costs are incurred regardless of production.
- If price level below AVC then variable costs are not covered [MC<AVC, TR<TVC]=> shutdown
- If price level below ATC but above AVC, then variable costs are covered, but fixed costs are not [AVR<MC<ATC, TVC<TR<TC] => business can operate in the short run in a loss situation
- When MR = ATC then breakeven has occurred
maximum economic profit