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Total Revenue
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Price of product x Quantity
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Marginal Revenue
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Change in Total Revenue
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Profit
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TR-TC
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Explicit Costs
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physical outlay of money for resources/inputs. Ex) Tuition, books, etc.
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Implicit Costs
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Opportunity cost of using inputs. Ex) Lost income
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Accounting Cost
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just explicit costs
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Economic Cost
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explicit + implicit costs
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Accounting Profit
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total revenue - explicit costs
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Economic Profit
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total revenue minus explicit and implicit costs
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Normal Profit
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TR = Explicit costs + Entrepreneurial talents
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Short Run Production
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Time frame in which some inputs are fixed (typically capital) (affected by LDR)
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Long Run Production
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All inputs are variable
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Total Product
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Quantity output produced
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Marginal Product
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Change in Total Product
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Total Cost
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fixed cost + variable cost
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Fixed Cost
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Costs that do not change with output (property tax, insurance, and some utilities)
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Variable Cost
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Costs that change with output (labor costs and utilities)
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ATC
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TC/Q
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AFC
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FC/Q
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AVC
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VC/Q
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Marginal Cost
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change in total cost / change in quantity
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Short Run Curve
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AFC - (Starts left then comes down to lowest point) Slopes downward approaching zero because you take a fixed amount divided by an increasing amount.
MC - (Starts at middle of curve, then slopes down, then increases up drastically) Sloped down then up because of the Law of Diminishing Returns. Always intersects the ATC and AVC at their lowest points.
AVC - (1st "U' shaped curve) U shaped because of the Law of Diminishing Returns.
ATC - (2nd "U" shaped curve) U shaped because of the Law of Diminishing Returns.
****ATC - AVC = AFC.
MC - (Starts at middle of curve, then slopes down, then increases up drastically) Sloped down then up because of the Law of Diminishing Returns. Always intersects the ATC and AVC at their lowest points.
AVC - (1st "U' shaped curve) U shaped because of the Law of Diminishing Returns.
ATC - (2nd "U" shaped curve) U shaped because of the Law of Diminishing Returns.
****ATC - AVC = AFC.
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Long Run Curve
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LRATC - (bowl shaped curve) Derived from the tangent points of various sized plants SRATC curves.
Minimum Efficiency Scale - (located at the end of economies of scale) Lowest level of output at which the firm is efficient.
Economies of Scale - (first sector located to the far left of the curve) Cost declines as output increases.
Constant Returns to Scale - (middle sector of curve) Range of output where costs are constant.
Diseconomies of Scale - (far rights part of sector) Output increases as cost increases because the firm becomes too large to manage.
SRATC Small Plant - First "U" located far right of curve.
SRATC Medium Plant - Second "U" located in middle of curve.
SRATC Large Plant - Third "U" located far right of curve.
Minimum Efficiency Scale - (located at the end of economies of scale) Lowest level of output at which the firm is efficient.
Economies of Scale - (first sector located to the far left of the curve) Cost declines as output increases.
Constant Returns to Scale - (middle sector of curve) Range of output where costs are constant.
Diseconomies of Scale - (far rights part of sector) Output increases as cost increases because the firm becomes too large to manage.
SRATC Small Plant - First "U" located far right of curve.
SRATC Medium Plant - Second "U" located in middle of curve.
SRATC Large Plant - Third "U" located far right of curve.
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Law of Diminishing Marginal Returns
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Adding factors of production to fixed factors of production will increase total output for a while but MP declines to the point TP declines.
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Average Revenue
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TR/Q