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The law of diminishing marginal utility states that
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added satisfaction declines as a consumer acquires additional units of a given product.
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The pleasure, satisfaction, or happiness obtained from consuming a good or service is what?
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Utility
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Utility is easy to quantify. True or False?
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False Utility is difficult to quantify.
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The utility of a specific product or service may vary widely from person to person what does that mean?
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subjective
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Reginald bought a six pack of soda. The amount of satisfaction he derives from his purchase is called?
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Total utility
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A family that does not own a refrigerator may have a strong desire to have one. Unlike a family who owns two refrigerators may have a reduced desire for a third. What explains this decrease in desire?
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Law of diminishing marginal utility
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Utility is defined as:
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the satisfaction or pleasure obtained by consumers from consuming a good or service
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What is the change in total utility that results from the consumption of one more unit of a product?
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Marginal utility
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What are the characteristics of utility?
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It is subjective, it is not synonomous with usefulness, and it is difficult to quantify.
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utility can be measured in imaginary units called
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utils
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In order to find out the total utility for something you subtract the marginal and
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total utility to get your answer
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The law of diminishing marginal activity says that added satisfaction declines as a consumer acquires additional units of a given product.
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True
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If sue only buys apples if the price decreases because each apple yields a smaller amount of additional satisfaction she is exemplifying the law of?
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diminishing marginal utility
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Which best describes the marginal utility?
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The extra satisfaction a consumer gets from buying an additional product.
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Which of the following explains why the demand curve for a given product is downward sloping?
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The law of diminishing marginal utility
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Which best describes the relationship between total utility and marginal utility?
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Marginal utility reflects the changes in total utility.
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If marginal utility becomes negative, then total utility falls as an extra unit of a good is consumed
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true
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In which of the following ways does the law of diminishing marginal utility support and exemplify consumer behavior?
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downward sloping demand curve
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A change in total utility from five to nine utils results in marginal utility of?
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four utils
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Which of the following best describes consumer choice in relation to preferences for goods and services?
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Consumers have a good idea of how much marginal utility they will get from successive units of various products they might purchase.
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When consumers will purchase additional units of a product only when the price declines, they are acting in accordance with which of the following?
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The law of diminishing marginal utility
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For a consumer with an average income, the what is greater than for a consumer with a high income?
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budget constraint
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If successive units of a good yield smaller and smaller amounts of marginal utility then the consumer will buy additional units of a product only if its price
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falls
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The price of goods, combined with the fact that consumers' financial resources are limited, means that consumers must do which of the following?
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compromise on spending
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As more of a product is consumed, total utility _____ at a diminishing rate, reaches a maximum, and then ____
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rises, falls
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According the utility-maximizing rule, consumers achieve the greatest amount of satisfaction by doing which of the following?
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Purchasing a combination of goods or services whereby the last dollar spent on each yields the same amount of marginal utility
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Which of the following supports the idea that price must fall in order for quantity demanded to increase?
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The law of diminishing marginal utility
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Consumer choice is influenced not only by the ______ utility that extra units of a good will yield, but also by how much ______ must be given up to obtain extra units of the good.
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marginal,income
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When consumers seek to maximize their total utility, they are engaging in which of the following?
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rational behavior
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As a result of having fixed or limited amounts of income, all consumers face which of the following?
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budget constraint
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The marginal utility of successive units of a good or service should always be compared against the added cost or price of the good or service. True or false?
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True
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Which of the following explains why every good has a price?
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Goods are scarce relative to the demand for them.
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The formula for the marginal utility per-dollar-spent of a product is which of the following?
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Marginal utility of the product divided by the price of the product
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People achieve ______ when they have "balanced their margins" according to the utility-maximizing rule.
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consumer equilibrium
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A consumer's choices are directly influenced by all of the following except
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costs of production
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Given the different combinations of goods and services a consumer can obtain within his or her budget, the ______ can determine the specific combination that will yield the most utility or satisfaction.
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the utility maximizing rule
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Which of the following reasons explains why marginal utilities must be put on a per-dollar-spent basis?
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To make the amounts of extra utility derived from differently priced goods comparable.
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Rational consumers must compare the ______ from each product with its added cost.
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marginal utility
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The formula for the marginal utility per-dollar-spent of a product is the marginal utility of the product divided by its
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price
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The utility-maximizing rule requires that the marginal utility of product A divided by the price of A should be ______ the marginal utility of product B divided by the price of B.
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equal to
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According the utility-maximizing rule, consumers achieve the greatest amount of satisfaction by doing which of the following?
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Purchasing a combination of goods or services whereby the last dollar spent on each yields the same amount of marginal utility
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Which of the following best describes how a consumer's demand schedule or curve can be derived?
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By considering alternative prices at which a good or service might be sold and then determining the quantity a consumer will purchase
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Which of the following best describes the meaning of the utility-maximizing rule?
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To maximize satisfaction, consumers should allocate income so that the last dollar spent on each product yields the same marginal utility.
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An individual's demand curve for a product shows how much of the product the individual will blank at various blank.
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purchase,prices
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The downward sloping demand curve illustrates the declining nature of marginal utility because ______.
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each point on the demand curve meets utility maximizing rule.
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The substitution effect contributes to the blank relationship between price and quantity demanded that is found along the demand curve.
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inverse
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Rational consumers must compare the ______ from each product with its added cost.
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marginal utility
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The ______ is the impact that changes in the prices of goods and services have on consumers' real earnings.
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income
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In comparing two products, a decrease in the price of one product ______ the marginal-utility-per-dollar spent on it, and the consumer will therefore buy ______ of it.
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increases,more
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The iPad disrupted consumer equilibrium because spending shifted from alternative products with a(n) ______ marginal-utility-to-price ratio to iPads as a way to increase total utility.
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lower
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Which of the following contributes to the inverse relationship between price and quantity demanded that is illustrated by a downward sloping demand curve for a normal good?
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substitution effect, income effect
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Which of the following explain why the price of water per gallon is lower than the price of a diamond per carat?
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Water is in great supply relative to demand and thus has a very low price per gallon.
Diamonds have high marginal utility, and therefore, their price is very high per carat.
Diamonds are in small supply relative to their demand, thus their price is very high per carat.
Diamonds have high marginal utility, and therefore, their price is very high per carat.
Diamonds are in small supply relative to their demand, thus their price is very high per carat.
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The ______ is the impact that a change in a product's price has on its relative expensiveness.
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substitution
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The marginal utility (MU) of an additional unit of water consumed by a typical consumer is ______, and the MU of an additional unit of diamond purchased by a consumer is ______.
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low,high
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An increase in real income caused by ______ in the price of a product will allow consumers to buy more of that product. Therefore, this income effect helps explain why the demand curve slopes ______.
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reduction, slopes downward
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According to the diamond-water paradox, some "essential" goods have ______ prices than some "unimportant" goods.
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much lower
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Consumers are willing to pay a much lower price for water than for diamonds because ______.
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the marginal utility of water is low while the marginal utility of diamonds is high
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When people exchange a gift for a different item or for a cash refund, they are doing which of the following?
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Attempting to maximize their total utility
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Which of the following offers insight into the preference for cash gifts over noncash gifts?
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marginal utility analysis
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The ______ cost of any resource used to produce a good is the value or worth the resource would have in its best alternative use.
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economic
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A firm's blank costs are the explicit and implicit costs of the resources it has used.
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economic
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Economic costs equal explicit costs minus implicit costs.
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False
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Economic costs equal implicit +explicit costs
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True
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Explicit costs
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the monetary payments it makes to purchase resources from others. Because these costs involve an obvious cash transaction, they are called explicit costs.
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Implicit costs
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are the opportunity costs of using the resources that it already owns rather than selling those resources to outsiders for cash. they are not obvious.
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Which of the following would incur an explicit cost?
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Raw materials
Utility usage
Labor services
Utility usage
Labor services
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Which of the following explains the concept of explicit costs?
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A firm's monetary payments made for the use of resources owned by others.
A firm's monetary payments to those who supply labor services, materials, fuel, and transportation services.
A firm's monetary payments to those who supply labor services, materials, fuel, and transportation services.
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What is economic cost?
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as the payment that must be made to obtain and retain the services of a resource.
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Implicit costs are the firm's opportunity costs of using its self-owned, self-employed resources.
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True
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When a firm considers its economic costs, it considers which of the following
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All opportunity costs of resources used
Explicit and implicit costs
Explicit and implicit costs
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accounting profit
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The total revenue of a firm
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How to calculate the accounting profit?
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calculate by subtracting total explicit costs from total sales revenue
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Accounting profit is what remains after a firm has paid its _______ costs.
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explicit
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A firm's monetary payments to those who supply transportation services is an example of ______
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explicit costs
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A(n) ______ profit is equal to total revenue less explicit costs.
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accounting
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Forgone entrepreneurial income is an example of a(n) ______.
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implicit cost
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Your company's total sales revenue for the month is $150,000; the costs to produce your products are $12,000 for rent, $6,000 for utilities, and $42,000 for employee wages. What is your accounting profit?
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90,000
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Subtracting implicit costs from accounting profit yields which of the following?
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economic costs
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What is the formula for accounting profit?
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total revenue - explicit costs
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What is the formula for economic profit?
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Revenue -Explicit- Implicit
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If economic cost is $96,000 and total revenue is $120,000, what is the economic profit?
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24,000
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Generally speaking, there are two types of calculable profits. Of these, accounting profit is what remains after a firm has paid its explicit costs.
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True
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What is the difference between accounting profit and economic profit?
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Accounting profit equals total revenue less explicit costs. Economic profit equals total revenue less economic costs (explicit and implicit).
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Which of the following are examples of implicit costs?
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Forgone rent
Forgone wages
Forgone wages
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Determining normal profit involves estimating which of the following?
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Forgone entrepreneurial income
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What is the total revenue if the economic profit is $24,000 and the economic costs are $96,000?
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120,000
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accounting profit is the firm's total revenue less its explicit costs, whereas economic profit is the firm's total revenue less economic costs (explicit and implicit).
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true
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What are the components of plant capacity?
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Amount of machinery and equipment
Size of the factory building
Size of the factory building
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What does it mean to the entrepreneur when economic profit is zero?
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The entrepreneur is covering all explicit and implicit costs, including a normal profit.
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Subtracting explicit and implicit costs from total revenue yields which of the following?
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economic profit
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The short run refers to a period of time too brief for a firm to alter its plant capacity yet long enough to permit a change in the degree to which the fixed plant is used.
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true
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Which industry requires the most time for its firms to alter plant capacity?
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aircraft manufacturing
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A time period during which a firm can adjust the quantities of all the resources that it employs, including plant capacity, is known as which of the following?
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long run
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A company hiring an entire shift of workers is an example of a(n) short run adjustment whereas installing new equipment is an example of a long run adjustment.
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True
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Hourly labor, raw materials, and fuel are examples of resources a firm can easily adjust.
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True
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In the short run, if a firm wants to vary its output, what resources can it adjust?
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Materials
Labor
Labor
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Which of the following are examples of a long-run adjustment period?
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The two days it takes a t-shirt maker to add sewing machines and silk-screen printers
The three years it takes an oil refining company to build a new plant
The three years it takes an oil refining company to build a new plant
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In microeconomics, the long run is also known as which of the following?
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Variable plant period
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What is the term for the total quantity of a specific good produced?
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total product
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What does it mean to the entrepreneur when economic profit is zero?
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The entrepreneur is covering all explicit and implicit costs, including a normal profit.
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Which of the following are long-run adjustments?
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Boeing adds a new production facility.
Boeing installs more robotic welding equipment.
Boeing installs more robotic welding equipment.
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If the change in total product is 10 units and the change in labor input is 1, what is marginal product?
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10
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What is the formula for Marginal product?
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Marginal product=change in total product/change in labor input
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The short run and the long run are conceptual periods rather than calendar time periods.
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True
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When total revenue earned by an entrepreneur is equal to the sum of explicit and implicit costs, then the entrepreneur earns a(n) ______.
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zero economic profit
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What is average product?
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also called labor productivity, is output per unit of labor input
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Formula for average product?
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Average product=total product/units of labor
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If total product is 50 and the units of labor used is 10, then the average product is
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5
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Which is another term for average product?
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Labor productivity