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Accounting Costs =
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Explicit Costs
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Accounting Profits =
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Total Revenue - Explicit Costs
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What is the value of the resources ou already own?
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Opportunity Cost
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Economic Profit =
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Total Revenue - Explicit Costs - Implicit Costs
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The cost of a farmer's machinery, workers, seeds are referred to as
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Explicit Costs
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If someone could be making $5 more per hour working somewhere else, that is an example of _______
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Opportunity Cost
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What does a negative economic profit mean?
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Could be making more money doing something different or working in a different industry.
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Zero Economic Profit is referred to as _____
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Normal Accounting Profit
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If a company has zero economic profit, then they are making :
The same as other firms
Less than other firms
Losing Money
More than other firms
The same as other firms
Less than other firms
Losing Money
More than other firms
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The same as other firms
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If a price is lower, ____ of a good will be bought.
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More
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What does Ceteris Paribus mean?
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All else being the same (having constants)
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What are incentives to buy?
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Price, Income, Luxury or Necessity, Tastes or preferences, weather, expectations for future, etc.
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Quantity - Demand is a function of
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Pproduct, Psubstituteproducts, Pcost, Income, Weather, etc...
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Law of Supply
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More of a good will be provided the higher its price, less will be provided the lower its price, ceteris paribus.
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Sellers like ______ prices
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Higher
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A suppliers decision is more complicated than just price
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True (Price of product, profitability-cost of production, cost of raw materials, taxes, paperowkr, licensing, employment, transportation, and many more things)
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What of the many factors that affect a suppliers decision to we want to look at?
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Price, Quantity Supplied
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A change in price will _________________ (supply)
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move along the supply curve, changing the quantity supplied
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A change in supply means
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the curve SHIFTS.
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A chage in QUANTITY supplied means we
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moved to a new point on the existing supply curve
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The price where people want to buy and businesses want to sell
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The Equilibrium Price
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Buyers with ______ bid, seller with ______ price
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highest, lowest
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Surplus means
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there is more supply than demand
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Shortage is when
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consumers can't get as much as they want, so price goes up
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At any price other than equilibrium price
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the factors will push it back (no matter what the price of oil is, factors will push it back to normal bcs people won't buy it as much so it'll be forced back)
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Gains from Trade =
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Difference between value a good creates and it's cost
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When supply is higher than demand, there is
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waste
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What determines if a business should raise or lower prices?
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Price elasticity
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What is price elasticity?
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The level of reaction that consumers have to a change in price of a product
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Price Elasticity of Demand =
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Measures te responsiveness of quantity demand to a change in price
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Edemand =
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%△Qd / %△Price
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Is Edemand negative or positive usually?
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Negative
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What do we need to know for Edemand?
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Dollar amount of price change, and starting price
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%△Qd =
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[(Qf-Qi) / (Qf+Qi)/2]
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%△Price =
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[(Pf-Pi) / (Pf+Pi)/2]
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If Ed is less than 1, what does this mean?
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The price is inelastic
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Why does cigarette price not matter to a smoker?
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They are going to buy ciggys no matter what
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If |Ed| < 1, would you raise or lower price?
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Raise (the price is inelastic so people will still buy with higher price)
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If |Ed| > 1, would you raise or lower price?
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Lower (People will react a lot to price change so you will get more buyers with lower price. Can think of electricity bcs you have to buy it no matter what the price is)
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Can |Ed| == 1, and if so what does it mean?
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Yes. The price is perfectly elastic. (A 10% increase in price results in a -10% profits)
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What are the factors of Perfect Competition?
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Large # of sellers
Large # of buyers
No individual is large enough to affect the market
Identical Goods (commodities)
Perfect Information (sellers and buyers know each other)
Marginal Revenue = Marginal Cost
Easy Entry and Exit
No market power (firm can't adjust price)
0$ economic profit (in long run)
Firms demand curve is flat
Large # of buyers
No individual is large enough to affect the market
Identical Goods (commodities)
Perfect Information (sellers and buyers know each other)
Marginal Revenue = Marginal Cost
Easy Entry and Exit
No market power (firm can't adjust price)
0$ economic profit (in long run)
Firms demand curve is flat
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Why is the demand curve for a firm flat in a perfectly competitive market?
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A perfectly competitive firm faces perfectly elastic demand. (the price is always going to be the same)
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Why can't a firm raise or lower price in a perfectly competitive market?
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Too high of a price, they lose customers. Too low of a price, they get too many customers.
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What is P*?
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Equilibrium Price
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What factors can a firm change in a perfectly competitive market if they can't adjust price?
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Output
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Marginal Revenue(formula) =
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addition to tot revenue / addition to output
(△TR / △Q)
(△TR / △Q)
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What should a firm do to maximize profit in a perfectly competitive market?
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Make Marginal Revenue = Marginal Cost
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In a perfectly competitive market, MR =
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P* or MC
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Marginal Cost is
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the cost of producing on more unit
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What is Q* on a firm's price and q graph?
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Best level of output
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Marginal Revenue =
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Marginal Cost
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Scarcity =
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wants > available resources
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Shortage =
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quantity demanded > quantity supplied (at the price sellers want to sell at)
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What makes a straight choice model?
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Constant Opportunity Cost (Amount to give up doesn't change)
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What makes a concave choice model?
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Changing Opportunity Cost (Amount to give up changes)
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Increasing Opportunity cost creates a ________ concaving choice model.
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Negative ( the more resources you dedicate to choice #2, the less you are getting back so slope is increasing negatively)
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Opportunity Cost =
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What one sacrifices / What one gains
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A smaller opportunity cost is
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Better
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(Demand Equation) | Qd =
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a - (b)P. (where a is demand determinants | downwards sloping)
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Increase in demand means the curve
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shifts to the right (vise versa for decrease)
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Shift in demand happens when there is
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A change in economic factors causes a different quantity to be demanded at every price.
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(Supply Equation) | Qs =
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c + (d)P. (Where c = determinants of supply | upwards sloping)
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Normal Good:
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With more income, you will buy more of it
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Inferior Good:
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A product for which demand decreases with income increase (SPAM)
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Substitute:
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A good or service that we can use in place of another good or service (Coke and Pepsi)
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Complements:
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Goods or services that are often used together so that consumption of one good tneds to enhance the consumption of the other (socks and shoes)
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Inputs or factors of production:
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The combination of labor materials and machinery that is used to produce goods and services.
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Four step process for Equilibrium:
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1) draw demand and supply in equilibrium before the "shock"
2) Identify the determinant that changes to determine if changes supply or demand
3) decide if it causes curve to shift left or right
4) Identify new equilibrium, as well as new P and Q.
2) Identify the determinant that changes to determine if changes supply or demand
3) decide if it causes curve to shift left or right
4) Identify new equilibrium, as well as new P and Q.
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Does the hurricane in Florida change the supply or demand of oranges? Which way will the curve shift?
answer
Supply. Left. (Shortage because Qd > Qs)
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Technology makes making beer easier, does this change supply or demand? Which way will the curve shift?
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Supply. Right (increase in the amount of beer available)
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Esupply =
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%△Qs / %△Price
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Time in relation to elasticity?
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Ed is often lower in the short run, compared to the long run
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Demand in relation to elasticity?
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More elastic when consumers have more substitutes
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Supply in relation to elasticity?
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More elastic when goods are manufactured with easily obtained inputs and can be kept for long periods.
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Income elasticity of demand (Eincome) =
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%△Qd / %△Income
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For Normal Goods, the income elasticity is _______
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positive (increase in income will increase quantity demanded)
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For Inferior Gods, the income elasticity is ______
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negative (increase in income will decrease quantity demanded)
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If |Eincome| >> 1, then the good is
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a normal luxury good
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Cross Price Elasticity of Demand (CPE) =
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%△Qd of A / %△Price of B
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Example of CPE 2 =
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Qd of contacts goes up, so does the price of glasses (positive CPE | Substitutes)
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Example of CPE 1 =
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Spaghetti an Meatballs. As more Spaghetti is demanded, the price of meatballs drops. (Negative CPE | Complements)
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The further away from 0 (either negative or positive) the CPE is,
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the more closely the goods are related (either substitutes or complements)
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TR per unit is "Average Revenue" =
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TR / Q = Price (per unit)
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TC per unit is "Average Cost" =
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TC / Q = AC (aka ATC)
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VC per unit is "Average Variable cost" =
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VC / Q = AVC
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What do we do to Marginal Cost to get it in terms of per unit?
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Nothing, it already is per unit.
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If profit per unit = $0
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the firm has a normal profit
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If profit per unit > $0
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the firm has economic profit
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If profit per unit < $0
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the firm has economic loss (just because they are at economic loss doesn't mean the business is losing money in terms of accounting)
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Accountants count
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Explicit Costs
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Economists count
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Explicit and implicit costs
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Accountatns calculate profit by subtracting explicit cost from Total Revenue. How do economists calculate economic profit?
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Total Revenu - (explicit + implicit costs)
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Total Revenue =
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Price * Quantity
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$0 economic profit means
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Total revenue covers all economic costs, both explicit and implicit.
Accounting profit = implicit cost
Accounting profit = implicit cost
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The law of demand says, as price falls
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quantity demanded increases; all else equal
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What happens when all those other factors (like income, preferences, and tastes) change, but the price stays constant?
answer
The demand curve changes
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The law of supply tells us there is a direct relationship between price and quantity supplied. This means ...
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when price falls, quantity supplied falls
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A firms profitability is determined by ____ and ______
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price and cost of production
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A change in price means
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we move to a new price and quantity combination on the EXISTING supply curver
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Cost increase means the firm has less incentive to produce which means what for which curve?
answer
the supply curve shifts to the left
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There is a _______ when the quantity supplied is greater than the quantity demanded at the market price.
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Surplus
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In an efficient market, the gains from trade are maximized at ____
answer
equilibrium
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Marginal Revenue (for a firm) is
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marginal benefit of producing and selling one more unit
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For a perfectly competitive firm, marginal revenue is
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the market price (P*)