question
franchise
answer
A right or license granted to an individual to market a company's goods or services or use its brand name. The individual firms are independently owned but must meet certain conditions to continue to use the name.
question
government failure
answer
A situation in which the structure of incentives is such that the political process, including democratic political decision-making, will encourage individuals to undertake actions that conflict with economic efficiency.
question
market failure
answer
A situation in which the structure of incentives is such that markets will encourage individuals to undertake activities that are inconsistent with economic efficiency.
question
repeat- purchase items
answer
An item purchased often by the same buyer.
question
free riders
answer
A person who receives the benefit of a good without paying for it. Because it is often virtually impossible to restrict the consumption of public goods to those who pay, these goods are subject to free-rider problems.
question
public goods
answer
Goods for which rivalry among consumers is absent and exclusion of nonpaying customers is difficult.
question
external benefits
answer
Spillover effects that generate benefits for nonconsenting parties.
question
external costs
answer
Spillover effects that reduce the well-being of nonconsenting parties.
question
externalities
answer
Spillover effects of an activity that influence the well-being of nonconsenting parties.
question
economic efficiency
answer
A situation that occurs when (1) all activities generating more benefit than cost are undertaken and (2) no activities are undertaken for which the cost exceeds the benefit.