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Economic cost (9)
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the payment that must be made to obtain and retain the services of a resource (must attract resources from alternate use)
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Explicit Cost (9)
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monetary payments to purchase resources (ex. cash transactions)
* this is also an opportunity cost
* this is also an opportunity cost
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Implicit costs (9)
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opportunity cost of using the resources a company already owns instead of selling them for cash
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Accounting Profit (9)
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the profit number that accountants calculate by subtracting total explicit costs from total sales revenue
Acct profit= revenue - explicit costs
Acct profit= revenue - explicit costs
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Economic profit (9)
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accounts for both explicit and implicit costs
Econ profit= revenue -explicit -implicit
Econ profit= revenue -explicit -implicit
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Short run (9)
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period too brief for change in plant capacity but enough for minor changes
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Long run (9)
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period long enough to adjust quantity of all resources including plant capacity
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SR total product (9)
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total output of good or service
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SR marginal product (9)
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extra output or added product associated with adding more units of variable resource
Calculation: MP= change in TP/change in labor input
Calculation: MP= change in TP/change in labor input
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SR average product (9)
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AP= total product/units of labor (also labor productivity calculation)
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law of diminishing returns (9)
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assumes that technology is fixed and thus the techniques of production do not change as more units of a variable resource are added to a fixed resource, each unity of variable will decline
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Marginal product- Total product +/+ (9)
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when total product is increasing at an increasing rate, marginal product RISES
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Marginal product- Total product +/- (9)
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when total product is increasing at a decreasing rate, marginal product is positive but falling
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Marginal product- Total Product MAX (9)
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when total product is at maximum, the marginal product is ZERO
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Marginal product- Total product - (9)
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when total product declines, marginal product becomes NEGATIVE
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Marginal product- less than AVG product (9)
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Average product declines when marginal product is less than average product
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SR Production Costs (9)
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fixed costs- don't change even if zero output (rent, etc.)
variable costs- change with level out output (materials, fuel, power, labor, etc.)
variable costs- change with level out output (materials, fuel, power, labor, etc.)
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Avg fixed cost (9)
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total fixed cost/amt of output
(declines as output increases)
(declines as output increases)
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Avg variable cost (9)
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total variable cost/amount of output
(declines initially- reaches minimum- increases)
Both ATC and TVC reflect law of diminishing returns
U-shaped graph
(declines initially- reaches minimum- increases)
Both ATC and TVC reflect law of diminishing returns
U-shaped graph
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Marginal Decisions (9)
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Can control marginal costs directly and immediately
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MC curve (9)
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- a reflection of the marginal product curve
- marginal product increases; marginal cost decreases
- marginal product decreases; marginal cost increases
- intersects ATC curve at ATC's min. point
- marginal product increases; marginal cost decreases
- marginal product decreases; marginal cost increases
- intersects ATC curve at ATC's min. point
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ATC (9)
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when MC plus TC are less than ATC then ATC is falling and opposite
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Chang in variable inputs (9)
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AVC, ATC, MC- rise & curves increase
AFC remains the same
AFC remains the same
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LR Production Costs (9)
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can take all desired resource adjustments
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LR ATC curve (9)
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lowest ATC at any output level after changes
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LR Planning curve (9)
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blue bumpy line
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LR U shaped curve (9)
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NOT from rising resources & Law of DR
1) resource prices constant
2) law of diminishing returns does not apply to long run
1) resource prices constant
2) law of diminishing returns does not apply to long run
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Economies of scale (9)
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- downsloping long run ATC curve (decreases ATC)
- labor specialization, managerial specialization, efficient capital
- labor specialization, managerial specialization, efficient capital
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Diseconomies of Scale (9)
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caused by difficulty controlling and coordinating operations (increases ATC)
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Constant Returns to Scale (9)
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long run ATC does not change
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Minimum Efficient Scale (9)
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lowest level output while minimizing long run ATC
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Natural Monopoly (9)
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ATC minimized when one firm produces it
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Four market models (10)
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pure, perfect competition
pure monopoly
monopolistic competition
oligopoly
pure monopoly
monopolistic competition
oligopoly
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Pure/Perfect Competition (10)
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large number producing standardized product
easy entry
price take-must accept market price, no control
(relatively rare)
easy entry
price take-must accept market price, no control
(relatively rare)
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Pure Monopoly (10)
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one firm is sole seller
additional firms blocked
full control of price
additional firms blocked
full control of price
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Monopolistic Competition (10)
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large number producing different products
non price competition
fairly easy entry/exit
non price competition
fairly easy entry/exit
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Oligopoly (10)
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- a few sellers of a standard or different product
- affected by rival decisions in determining price and output
- affected by rival decisions in determining price and output
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Pure competition demand schedule (10)
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perfectly elastic at market price for each individual firm
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Pure competition market demand (10)
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NOT perfectly elastic in competitive market
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Price for Pur.Comp. (10)
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price = avg. revenue
MR=Price
MR=Price
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TR total revenue (10)
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TR= price x qty for sale
straight line that slopes up and right
straight line that slopes up and right
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MR marginal revenue (10)
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change in total revenue from selling one more unit of output
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Pur. Comp. Demand Curve (10)
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horizontal perfect price elasticity
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Pur. Comp. MR curve (10)
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coincides with demand because price is constant
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Profit Max in Short Run (10)
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-Purely competitive price taker cannot maximize off of price changes, only can change resources used
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TR-TC Approach (10)
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compare total revenue and total cost to determine max profit or min loss
TR & TC are equal where the two curves intersect (break-even point, normal profit)
TR & TC are equal where the two curves intersect (break-even point, normal profit)
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MR-MC Approach (10)
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compare marginal revenue and marginal cost to determine max profit or min loss by comparing each additional unit of product
- should produce any additional unity of output whose MR > MC
- should produce any additional unity of output whose MR > MC
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3 Questions for Market Price of Product (10)
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1- should we produce it?
2- if so, how much?
3- what economic profit or loss will we realize?
2- if so, how much?
3- what economic profit or loss will we realize?
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Output determining rule (10) (restated as P=MC in pure comp firms)
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as long as producing positive amount of output is preferrable to shutting down and producing nothing, the firm will maximize profit or minimize loss in short run by producing the qty output where MR = MC
*only if better to produce then not
*only if better to produce then not
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Economic Profit (10)
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TC- TR or Profit= (P-ATC) x Q
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MC + Short Run Supply (10)
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quantity supplied increases as price increases (economic profit is higher at higher prices
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Short-Run Supply Curve (10)
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The portion of the marginal cost curve lying above its AVC curve is the short-run supply curve
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Equilibrium price (10)
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given and unalterable to the individual firm
(Collective supply is price maker)
(Collective supply is price maker)
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Pure Competition LONG RUN (11)
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after all adjustments are completed, the price is equal to and production will occur at the firm's minimum ATC
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Entry/Exit Industry Changes (11)
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entry- increase supply; decrease price
exit- decrease supply; increase price
* always brings price back to min ATC bc perfectly elastic
exit- decrease supply; increase price
* always brings price back to min ATC bc perfectly elastic
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constant-cost industry (11)
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industry expansion or contraction doesn't affect resource prices or production costs
* long run supply curve is horizontal
* long run supply curve is horizontal
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increasing cost industries (11)
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most are like this
ATC curve shifts up as expansion and down as shrinks
ATC curve shifts up as expansion and down as shrinks
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Long Run supply curve (11)
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supply curve slopes up
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Decreasing Cost Industries
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(PC's industry example)
firms have lower cost as their industry expands
firms have lower cost as their industry expands
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Productive Efficiency
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P= Min ATC
requires goods to be produced in the least costly way
requires goods to be produced in the least costly way
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allocative efficiency
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the particular mix of goods and services most highly valued by society
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pure monopoly (12)
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an industry with a single firm that produces a product for which there are no close substitutes
- single seller
- no close substitutes
- blocked entry
- nonprice competition
- price maker
- single seller
- no close substitutes
- blocked entry
- nonprice competition
- price maker
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Barriers to entry (12)
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economies of scale
patents and licenses
ownership of essential resources
pricing and strategic barriers
patents and licenses
ownership of essential resources
pricing and strategic barriers
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Monopoly demand (12)
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downsloping demand curve, NOT perfectly elastic
- assumptions: barriers to entry, no gov't regulation, same price for all output units
*no supply curve
- assumptions: barriers to entry, no gov't regulation, same price for all output units
*no supply curve
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Natural monopoly (12)
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market demand curve intersects the long run ATC curve at any point where ATCs are declining
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MR < Price (12)
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ALWAYS for every unit of output except the first
* A monopolist will NEVER choose a price qty combo where price decreases causing the total revenue to decrease, will produce at MR=MC
* A monopolist will NEVER choose a price qty combo where price decreases causing the total revenue to decrease, will produce at MR=MC
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Profit (12)
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pure monopolist seeks max total profit not max unit profit
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Profit Selections (12)
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Pure competitor- only normal profit
Pure monopoly- economic profit
Pure monopoly- economic profit