question
long run
answer
the time it takes for substantial new investment and entry to occur
question
short run
answer
the period before exit or entry can occur
question
sunk cost
answer
a cost that has already been committed and cannot be recovered
question
fixed cost
answer
a cost that does not change, no matter how much of a good is produced
question
explicit cost
answer
a cost that requires an outlay of money
question
implicit cost
answer
a cost that does not require an outlay of money; it is measured by the value, in dollar terms, of benefits that are forgone
question
accounting profits
answer
total revenue minus total explicit cost
question
economic profit
answer
total revenue minus total cost, including implicit opportunity costs and explicit costs
question
total revenue
answer
Price x Quantity
question
total cost
answer
the sum of fixed and variable costs
question
variable costs
answer
costs that vary directly with the level of production
question
marginal revenue
answer
the revenue from the sale of one additional unit of output
question
marginal cost
answer
the cost of producing one more unit of a good
question
average total cost
answer
total cost divided by the quantity of output
question
zero (normal) profits
answer
the condition when P = AC; at this price the firm is covering all of its costs including enough to pay labor and capital their ordinary opportunity costs
question
increasing cost industry
answer
an industry that faces higher per-unit production costs as industry output expands in the long run; the long run industry supply curve slopes upward
question
constant cost industry
answer
an industry that can expand or contract without affecting the long run per-unit cost of production; the long-run industry supply curve is horizontal
question
decreasing cost industry
answer
An industry in which expansion through the entry of firms lowers the prices that firms in the industry must pay for resources and therefore decreases their production costs.
question
variable costs change with the level of production and fixed costs does not change no matter how much you are producing
answer
what is the difference between variable costs and fixed costs
question
conditions for a firm to be maximizing profits
answer
1. is the firm doing the best it can, MR = MC?
2. should the firm shut down, p>= AVC?
3. what happens in the long run? p>= ATC?
2. should the firm shut down, p>= AVC?
3. what happens in the long run? p>= ATC?
question
postive profits
answer
If the price that a firm charges is higher than its average cost of production for that quantity produced, then the firm's profit margin is positive and it is earning economic profits.
MR>ATC
MR>ATC
question
no stay in business
answer
if p > ATC in the short run should the firm shut down?
question
yes
answer
if p < ATC in the short run should the firm shut down?
question
no but its the breakeven point so zero economic profits
answer
if the p = ATC in the short run should the firm shut down?
question
entry
answer
economic profits lead to firm ____
question
exit
answer
economic losses lead to firm _____
question
market power
answer
the extent to which a seller can charge a higher price without losing many sales to competing businesses
question
perfect competition
answer
many competitors with the same product and least amount of market power with a basically flat demand curve (elastic)
question
monopolistic competition
answer
Many competitors selling differentiated products with some market power and imperfect competition and has a downward-sloping firm demand curve
question
oligopoly
answer
few competitors with the same or different products that have some market power and a downward-sloping demand curve
question
monopoly
answer
no competitors with a unique product and has the most market power where a firm demand curve is the market demand curve
question
marginal revenue equation
answer
output effect - discount effect
question
output effect
answer
the price of the extra item you sell
question
discount effect
answer
the price cut you'll have to offer times the quantity that gets that price cut
question
true
answer
market power leads busninesses to
1. charge a higher price
2. sell a smaller quantiy
3. earn larger profits
4. service with inefficiently high costs
T or F
1. charge a higher price
2. sell a smaller quantiy
3. earn larger profits
4. service with inefficiently high costs
T or F
question
abuses
answer
public policy can't eliminate market power but it can limit
question
firms demand curve
answer
is the average revenue curve because your average revenue per unit is the price
question
profit margin per unit
answer
average revenue minus average cost
question
rational rule for entry
answer
you should enter a market if you expect to earn a positive economic profit, which occurs when the price exceeds your average cost
question
zero
answer
short run profits -> lead to new firms to enter -
> they keep entering -. until profits are ____
> they keep entering -. until profits are ____
question
average cost
answer
in the long run: price =
question
the rational rule for exit
answer
Exit the market if you expect to earn a negative economic profit, which occurs if the price is less than your average costs.
question
zero
answer
short-run losses lead incumbent firms to exit and they'll keep leaving until profits are ______
question
barriers to entry
answer
Obstacles that make it difficult for new firms to enter a market
question
Demand side barriers to entry
answer
create customer lock in
1. switching costs
2. earn goodwill and build your reputation
3. generate network effects
1. switching costs
2. earn goodwill and build your reputation
3. generate network effects
question
supply side barriers to entry
answer
develop unique cost advantages
1. learn by doing
2. exploit benefits of mass production
3. invest in research and development
4. create relationships with suppliers
5. limit access to key inputs
1. learn by doing
2. exploit benefits of mass production
3. invest in research and development
4. create relationships with suppliers
5. limit access to key inputs
question
government policy barriers to entry
answer
shape the rules for entry
1. win patents
2. shape regulations
3. impose compulsory licenses
4. lobby politicians
1. win patents
2. shape regulations
3. impose compulsory licenses
4. lobby politicians
question
deterrence barriers to entry
answer
convince your rivals you'll crush them
1. build excess capacity
2. keep cash on hand
3. build your brand
4. earn a reputation as a fierce competitor
1. build excess capacity
2. keep cash on hand
3. build your brand
4. earn a reputation as a fierce competitor
question
competitive forces
answer
1. Competition from existing competitors
2. Threat of potential entrants
3. Threat of substitute products
4. Bargaining power of suppliers
5. Bargaining power of customers
2. Threat of potential entrants
3. Threat of substitute products
4. Bargaining power of suppliers
5. Bargaining power of customers
question
price discrimination
answer
selling the same good at different prices
question
price discrimination strategy
answer
1. Charges higher prices to those who'll pay them
2. Offers selective discounts to induce new customers to buy
2. Offers selective discounts to induce new customers to buy
question
conditions for price discrimination
answer
1. Your business has market power
2. You can prevent resale
3. You can target the right prices to the right customers
2. You can prevent resale
3. You can target the right prices to the right customers
question
adverse selection of sellers
answer
The tendency for the mix of goods to be skewed toward more low-quality goods when buyers can't observe quality.
question
adverse selection of buyers
answer
The tendency for the mix of buyers to be skewed toward more high-cost customers when sellers don't know buyers type.
question
moral hazard
answer
The actions you take because they are not fully observable and you are partially insulated from their consequences
question
private information
answer
when you know something others don't and it distorts what's bought and sold
question
assymetric information
answer
when one party in an exchange has more or better information then the other party
question
principle-agent problem
answer
how can a principal incentivize an agent to work in the principal's interest even when the agent has information that the principal does not?
question
free rider
answer
someone who consumes the benefits of a public good without paying a share of the costs
question
adverse selection
answer
when an offer conveys negative information about the product being offered
question
signaling
answer
an expensive action that is taken to reveal information
question
steps for making strategic decisions
answer
1. consider all of the possible outcomes
2. think about the "what ifs" separately
3. play your best response
4. put yourself in someone else's shoes
2. think about the "what ifs" separately
3. play your best response
4. put yourself in someone else's shoes
question
nash equilibrium
answer
An equilibrium in which the choice that each player makes is a best response to the choices other players are making
question
prisoners dilemma
answer
a particular "game" between two captured prisoners that illustrates why cooperation is difficult to maintain even when it is mutually beneficial.
-yields a failure to cooperate
-The temptation to take advantage undermines cooperation
-The best outcome would be to cooperate, but this is not the equilibrium outcome
-yields a failure to cooperate
-The temptation to take advantage undermines cooperation
-The best outcome would be to cooperate, but this is not the equilibrium outcome
question
coordination games
answer
everybody benefits if the problem is solved, so the trick is to get everyone common knowledge about the situation and its solution.
-you typically want to make the choice that complements the choice of the other players
-there's more than one equilibrium
-Communication, focal points, culture and norms, and laws and regulations can help solve the problem
-you typically want to make the choice that complements the choice of the other players
-there's more than one equilibrium
-Communication, focal points, culture and norms, and laws and regulations can help solve the problem
question
finitely repeated game
answer
games that play out over time using game trees and reasoning backwards to solve
question
game tree
answer
shows how all possible outcomes can play out over time
question
look forward and reason backward
answer
your "what if" thinking with a repeated game
- To anticipate the likely consequences of your choices ..
- ... Start by analyzing the last period of the game. Use this
to figure out what will happen in the second-to-last period,
and Keep reasoning backward until you can see all the
consequences that follow from today's decision.
- To anticipate the likely consequences of your choices ..
- ... Start by analyzing the last period of the game. Use this
to figure out what will happen in the second-to-last period,
and Keep reasoning backward until you can see all the
consequences that follow from today's decision.
question
first-mover advantage
answer
The strategic gain from an anticipatory action which can force a rival to respond less aggressively.
question
second-mover advantage
answer
The strategic advantage that can follow from taking an action that adapts to your rival's choice.
question
indefinitely repeated games
answer
when you face the same strategic interaction an unknown number of times -> The Grim Trigger strategy punishes your rivals for not cooperating -> Punishment drives cooperation
Indefinitely repeated play helps solve the Prisoner's Dilemma.
Indefinitely repeated play helps solve the Prisoner's Dilemma.
question
diminishing marginal utility
answer
less additional utility from each additional dollar
question
risk spreading
answer
breaking a big risk into many smaller risks so that it can be spread out
a way to reduce risk
a way to reduce risk
question
diversification
answer
instead of one big risk, take many unrelated risks
a way to reduce risk
a way to reduce risk
question
insurance
answer
buy compensation if something bad happens
a way to reduce risk
a way to reduce risk
question
hedging
answer
find a risk to offset an existing risk
a way to reduce risk
a way to reduce risk
question
gathering information
answer
will reduce uncertainty
a way to reduce risk
a way to reduce risk
question
overconfidence
answer
your forecasts are less accurate than you think
when evaluating probabilities avoid this
when evaluating probabilities avoid this
question
availability
answer
don't be swayed by easily recalled event
when evaluating probabilities avoid this
when evaluating probabilities avoid this
question
anchoring
answer
don't get hung up on an initial estimate or starting point
when evaluating probabilities avoid this
when evaluating probabilities avoid this
question
representativeness
answer
look beyond how similar things are
when evaluating probabilities avoid this
when evaluating probabilities avoid this
question
focusing illusion
answer
think about what you're not thinking about
when assessing payoffs avoid this
when assessing payoffs avoid this
question
loss aversion
answer
don't be more sensitive to payoffs appearing as losses
when assessing payoffs avoid this
when assessing payoffs avoid this