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explicit costs
answer
are direct out-of-pocket payments for inputs
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implicit costs
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reflect only a forgone opportunity rather than an explicit, current expenditure
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opportunity costs
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the value of the best alternative use of that resource
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Durable inputs
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are usable for a long period, perhaps for many years
examples include: land, buildings, equipment
examples include: land, buildings, equipment
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sunk costs
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a past expenditure that cannot be recovered and are not considered in any managerial decisions
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costs in the short run
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fixed costs, variable cost, and total costs
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fixed costs
answer
do not vary with the quantity of output produced
ex: cost of land, office space, production facilities
ex: cost of land, office space, production facilities
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variable costs
answer
changes as the quantity of output changes, it's the costs of variable inputs
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total cost
answer
the sum of fixed and variable costs
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average cost value in short run
answer
average fixed cost, average variable cost, and average total cost
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average fixed cost
answer
=fixed cost/quantity
this cost falls as output rises because the fixed cost is spread over more units
this cost falls as output rises because the fixed cost is spread over more units
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average variable cost
answer
=variable cost/quantity
this cost many increase or decrease as output rises
this cost many increase or decrease as output rises
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Average total cost
answer
=total cost/quantity
this cost may increase or decrease as output rises
this cost may increase or decrease as output rises
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marginal cost
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is the amount by which a firm's cost changes when the frim produces one more unit of output
this also equals the change in variable cost from a one-unit increase in output
=change in total cost/change in qty
or alternatively
=change in variable cost/change in qty
this also equals the change in variable cost from a one-unit increase in output
=change in total cost/change in qty
or alternatively
=change in variable cost/change in qty
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How does a firm increase output in the short run?
answer
by using more labor
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diminishing marginal returns
answer
a level of production in which the marginal product of labor decreases as the number of workers increases.
when output increases, variable cost increases more than proportionately because of this phenomenon
when output increases, variable cost increases more than proportionately because of this phenomenon
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inverse relationship
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what kind of relationship does MC and MPL have?
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Production function
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if input prices are constant, the shapes of the variable cost and the average cost curves are determined by this
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diminishing marginal returns exist
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the average variable cost, average total cost, and marginal cost curves rise with output when what exists?
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marginal cost
answer
the average total cost and average variable cost curves fall when ____ _____ is below them and rise when ___ _____ is above them
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long run
answer
in what time period can a firm adjust all of its inputs?
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technically efficient
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bundles of inputs use as few inputs as possible to produce a given quantity
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economically efficient
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the bundle of inputs with the lowest costs of product. it is selected from the range of technically efficient input bundles
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isocost line
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represents all combinations of inputs that have the same total cost
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Properties of Isocosts
answer
-hits each axis at the value that represents the maximum of that output the firm can buy given the total cost
-isocosts further from the origin represent higher total costs
-the slope of each Isocost is the same
-isocosts further from the origin represent higher total costs
-the slope of each Isocost is the same
question
3 equivalent Rules for LR cost min
answer
1. the Lowest isocost rule
2.the tangency rule: MRTS= -w/r
3.the Last- Dollar rule: (MPl/w)=(MPk/r)
2.the tangency rule: MRTS= -w/r
3.the Last- Dollar rule: (MPl/w)=(MPk/r)
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the lowest isocost rule
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the firm minimizes its cost by using the combination of inputs on the isoquant that is on the lowest isocost line that touches the isoquant
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the tangency rule
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at the minimum-cost bundle the isoquant is tangent to the isocost line. the slope of the isoquant and the slope of the isocost are equal
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the last-dollar rule
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cost is minimized if inputs are chosen so that the last dollar spent on labor adds as much extra output as the last dollar spent on capital
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u-shape
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a what shape is typical for the average cost curve in a perfectly competitive firm in the LR?
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Returns to scale
answer
1.increasing RTS
2.Decreasing RTS
3.Constant RTS
2.Decreasing RTS
3.Constant RTS
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increasing returns to scale
answer
when output increases more than in proportion to an increase in all inputs
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decreasing returns to scale
answer
when output increases less than in proportion to an increase in all inputs
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constant returns to scale
answer
when output increases directly in proportion to an increase in all inputs
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equal to or below
answer
the LR average cost is always _____ to or ______ the SR average cost
(type to or in answer)
(type to or in answer)
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learning by doing
answer
refers to the productive skills and knowledge that workers and managers gain from experience
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learning curve
answer
is the relationship between average costs ........ cumulative output
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cumulative output
answer
the total number of units of output produced since the product was introduced
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economies of scale and learning by doing
answer
is a firm is operating at a pint on its average cost curve where economies of scale exist, expanding output lowers costs for what two reasons
question
market types
answer
1. Perfect Competition
2. Monopolistic Competition
3. Oligopoly
4. Monopoly
2. Monopolistic Competition
3. Oligopoly
4. Monopoly
question
perfect competition
answer
-has very large number of small firms
-sell the same standardized product
-easy entry and exit
-impossible to have non-price competition
-has no market power
-can make no long run economic profits
-sell the same standardized product
-easy entry and exit
-impossible to have non-price competition
-has no market power
-can make no long run economic profits
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monopolistic competition
answer
-large number of relatively small firms
-differentiated products
-easy entry and exit
-possible to have non-price competition
-have low to high market power
-make no long run economic profits
-differentiated products
-easy entry and exit
-possible to have non-price competition
-have low to high market power
-make no long run economic profits
question
oligopoly
answer
-small number of relatively large firms
-sell standardized and differentiated products
-difficult to enter and exit the market
-possible or difficult to have non-price competition
-have low to high market power
-has the possibility of long run economic profits
-sell standardized and differentiated products
-difficult to enter and exit the market
-possible or difficult to have non-price competition
-have low to high market power
-has the possibility of long run economic profits
question
monopoly
answer
-there is only one firm
-sell unique products
-very difficult/impossible to enter or exit
-there is no need for non-price competition
-have the highest amount of market power
-can make economic profit
-subject to a lot of regulation
-sell unique products
-very difficult/impossible to enter or exit
-there is no need for non-price competition
-have the highest amount of market power
-can make economic profit
-subject to a lot of regulation
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the firm's ability to control the price
answer
what is the single more important indicator of how competitive a market structure is?
question
price takers
answer
firms are this in perfect competition because there are so many firms and products are so identical
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price makers
answer
a firm in this under a pure monopoly they have the ultimate pricing power
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whether new firms can enter when profits exist
answer
what most directly affects whether or not a firm can earn economic profits in the long run?
question
zero
answer
because entry and exit are completely free under perfect competition long run economic profit is what?
question
barriers to entry
answer
what can a monopoly utilize to keep long run economic profits positive?
question
when a firm enters a market it answers what three questions
answer
1. how much should we produce?
2. if we produce that amount how much will we earn?
3.if a loss rather than a profit is incurred, will it be worthwhile to continue in this market in the long run?
2. if we produce that amount how much will we earn?
3.if a loss rather than a profit is incurred, will it be worthwhile to continue in this market in the long run?
question
P=MR=AR=MC
answer
in a perfectly competitive firm price is equal to what?
question
horizontal demand curve
answer
firms in a perfectly competitive market face what kind of demand curve?
question
downward sloping
answer
the industry in a perfectly competitive market will face what kind of demand curve?
question
MR=MC
answer
In a perfectly competitive frim how do we know where to produce so as to maximize profits or minimize losses?
question
fixed costs
answer
in the short run we must still pay what?
question
shut down
answer
a short run decision not to produce anything because of market conditions
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exit
answer
a long-run decision to leave the market
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P < minimum AVC
answer
in the short run we shut down if what?
question
P > AVC
answer
in the short run we continue to produce if what?
question
revenue loss=TR
answer
cost of exiting the market is
question
P < ATC
answer
firm decided to exit under what condition?
question
P > ATC
answer
firm decides to enter market under what condition?
question
the firm's long run supply curve is what?
answer
the portion of the its MC curve above the LRATC curve
question
If economic profits are earned in a competitive market, then over time
answer
firms will enter the market
it will shift the supply curve to the right causing a surplus
-this will put a downward pressure on prices until it reduces profits back to normal aka zero
it will shift the supply curve to the right causing a surplus
-this will put a downward pressure on prices until it reduces profits back to normal aka zero
question
if economic losses are being made in a market, over time
answer
firms will exit the market
it will shift the supply curve to the left causing a shortage
-this will put an upward pressure on prices until it increases profits back to normal levels
it will shift the supply curve to the left causing a shortage
-this will put an upward pressure on prices until it increases profits back to normal levels
question
P=ATC
answer
zero economic profit occurs under what condition
question
the long run market supply curve is horizontal if
answer
1. all firms have identical costs
2. costs do not change as other firms enter or exit the market
2. costs do not change as other firms enter or exit the market
question
if either of the two assumptions for a LR horizontal supply curve is not true than
answer
the long run supply curve slopes upward
question
competitive market summary
answer
profit maximization happens where MC=MR
P=MR
so P=MC
P=MR
so P=MC
question
a monopoly produces what kinds of products?
answer
differentiated
question
monopolies are the ultimate price what?
answer
price maker
question
in a monopoly the relationship between price and revenue is affected by what?
answer
elasticity of demand
question
when demand is more _______ increases in prices will be met with proportionately _______ decreases in quantity sold and total revenue will ______
answer
elastic, bigger, fall
question
when demand is more _________, increases in prices will be met with proportionately ______ decreases in quantity sold and total revenue will _______
answer
inelastic, small, rise
question
profit maximizing quantity for a monopoly is where?
answer
where MR=MC
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because a monopolist is the only firm in the market it will charge what for price?
answer
the most that demand will bear
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the demand curve for a FIRM in a monopoly is what?
answer
downward sloping
question
price is what to marginal revenue in a monopoly
answer
P>MR
question
what is a key feature for monopolies?
answer
barriers to entry
question
technical barrier to entry
answer
exist when there are high start-up costs
question
Legal barriers to entry
answer
this can take the form of a patent, governments granting a single firm the right to produce
-spending money and maintaining this kind of barrier and others can lead to a monopoly being less profitable
-spending money and maintaining this kind of barrier and others can lead to a monopoly being less profitable
question
natural monopoly
answer
exists when one firm can service a market more cheaply than several firms can.
question
a monopoly does not have a what?
answer
supply curve
question
what is the closet that a monopoly has to a supply curve?
answer
the single point on the demand curve that corresponds to Q*
question
a monopoly can earn long run profit, what are they called?
answer
monopoly rents
question
how do yo calculate MR for a monopoly?
answer
MR= P-all the reductions in price necessary
question
why may monopolies experience lower or zero economic profit?
answer
1. resources spent to achieve monopoly profits such as ways to erect barriers to entry
2.lobbying expenses or legal fees to maintain barriers to entry or receive more favorable treatment
2.lobbying expenses or legal fees to maintain barriers to entry or receive more favorable treatment
question
distributional effects
answer
the idea that economic profits go to the wealthy making the rich richer and the "poor" poorer
this is a common negative connotation towards monopolies
this is a common negative connotation towards monopolies
question
monopolies charge ______ price and produce ______ quantities than a perfectly competitive firm
answer
higher, lower
question
monopolistic competition
answer
has many firms and relatively easy entry and exit of new firms
source of their power is product differentiation
Q where MR=MC
P where Q corresponds to the demand curve
source of their power is product differentiation
Q where MR=MC
P where Q corresponds to the demand curve
question
how are you successful under monopolistic competition market structure
answer
the firm must be constantly innovating to make the its product stand out
question
when the demand curve is steep
answer
demand is overall inelastic
if a monopoly raises price at profit maximizing qty few sales will be lost
if a monopoly raises price at profit maximizing qty few sales will be lost
question
when the demand curve is flat
answer
demand is overall elastic
is a monopoly raises price at profit maximizing qty many sales will be lost
is a monopoly raises price at profit maximizing qty many sales will be lost
question
learner index or price markup
answer
= (p-MC)/P
this measures the firm's market power
the larger the difference between price and marginal cost the larger the index
this measures the firm's market power
the larger the difference between price and marginal cost the larger the index
question
the learner index ranges between what?
answer
0 to 1
question
as elasticity of demand fall what happens to the learner index?
answer
it increases
question
things that reduce market power
answer
1. better substitutes
2.more firms
3.closer competition
2.more firms
3.closer competition
question
cost advantage monopoly
answer
if a low cost firm sells at a price so low that other potential competitors with higher costs would lose money
question
natural monopolies
answer
one frim can produce the total output of the market at a lower cost than two or more firms could
happens because of economies of scale
happens because of economies of scale
question
how do governments create monopolies?
answer
1. making it difficult for new firms to obtain a license to operate
2. granting monopoly right to one firm
3. auctioning a monopoly to a private firm
2. granting monopoly right to one firm
3. auctioning a monopoly to a private firm
question
patents
answer
is an exclusive right granted to the inventor of a new and useful product, process, substance, or design for a specified length of time
question
a good has a network externality if
answer
one person's demand depends on the consumption of a good by other
question
if a good has a positive network externality
answer
its value to a consumer grows as the number of units sol increases
question
critical mass of users
answer
this is required for a network to succeed
question
bandwagon effect
answer
a person places greater value on a good as more and more people possess it
question
snob effect
answer
a person places greater value on a good as fewer and fewer people possess it
question
price discrimination
answer
charging different prices to different customers or different groups of customers
question
price discrimination does what to profit
answer
it increases profits by using two channels
channel 1: higher prices for some
channel 2: attract new customers
channel 1: higher prices for some
channel 2: attract new customers
question
conditions for price discrimination
answer
1.a firm must have market power
2.firm must identify groups with different price sensitivity
3. firm must prevent resale
2.firm must identify groups with different price sensitivity
3. firm must prevent resale
question
price discrimination is based on what?
answer
charging different prices for units of a good that cost the same to produce
so charging different price for a hard copy of a magazine and digital copy of a magazine not price discrimination
but charging different prices for a WTJ subscription is price discrimination
so charging different price for a hard copy of a magazine and digital copy of a magazine not price discrimination
but charging different prices for a WTJ subscription is price discrimination
question
perfect price discrimination
answer
the firm sells each unit at the maximum amount any customer is willing to pay
question
group price discrimination
answer
a firm charges each group of customers a different price, but it does not charge different prices within the group
question
Nonlinear price discrimination
answer
the firm charges a different price for larger purchases than for smaller purchases so that price paid varies according to the qty purchased
question
how do firms perfectly price discriminate?
answer
1.must have market power
2.must have full information about customers and their willingness to pay
2.must have full information about customers and their willingness to pay
question
when a firm is perfectly price discrimination price is equal to what?
answer
P=MR
this makes the firm's marginal revenue curve the same as the demand curve
this makes the firm's marginal revenue curve the same as the demand curve
question
realities of price discrimination
answer
1. perfect price discrimination is rarely fully achieved
2. firms can still increase profits with imperfect individual price discrimination
2. firms can still increase profits with imperfect individual price discrimination
question
group price discrimination conditions
answer
1. must divide potential customers into two or more groups with different prices for each
2.all members in a single group must be charged the same price
3.firm must have market power
groups can differ by age, location, or other ways
2.all members in a single group must be charged the same price
3.firm must have market power
groups can differ by age, location, or other ways
question
separation by observable characteristics
answer
uses this when a firm believe that observable characteristics are associated with especially high or low reservation prices or demand elasticities
question
separation by action
answer
allows consumers to self-select the group they belong to depending on their opportunity cost of time