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opportunity cost
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is the cost as measured by the next best alternative given up when a choice is made.
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Managerial or Incremental approach
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involves analyzing changes associated with a decision based on the difference between the changes in benefits and the changes in costs.
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The principle-agent problem
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occurs when one party acts on behalf of another in a situation where the parties may have conflicting goals
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Macroeconomics
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the branch of economic analysis that deals with aggregate economic variables such as the economy's total output, central government spending and tax policy, and money supply and interest rates
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Microeconomics
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is the study of individual economic units such as consumers, business firms, or specific government agencies.
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The Law of Demand
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the proposition that price and quanity demanded can be exoected to be inversely related, so that consumers will be willing and able to buy more of a good at lower prices than they are at higher prices.
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A change in quantity demanded
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____ is a movement along a given good's demand curve when the price of that good changes but other variables do not.
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Demand Function
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____ relates the amounts of a good that consumers are willing and able to buy to its own price and other relevant variable such as income or the prices of other goods.
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Determinants of Demand
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are the variables other than a good's own price that are in its demand function. A change in one of them will shift the demand curve for a good.
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A Change in Demand
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____ is a shift in the demand curve that occurs when a variable other than the good's own price changes.
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Quantity supplied
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________of a good or service is the amount that producers will make available for purchase at a particular price along a supply curve.
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Perfect Competition
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_______ is the name for a market type that is characterized by many buyers and sellers, where each one believes it is not possible to affect market price by their own individual actions.
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Equilibrium Price
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_______ is the prevailing market price when quantity demanded equals quantity supplied.
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CEOs should focus on
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maximizing firm profits
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A firm's managers are constrained by
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consumers, workers, & government
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All private firms seek to
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maximize profits
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Behavioral economics is the study of why people:
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chose not to optimize
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Most Private firms seek to
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maximize profits
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Profit is
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the difference between a firm's revenue and its costs
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If a theory's predictions are incorrect
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then economists will likely reduce their confidence in the theory.
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In a market
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the primary participants are consumers and firms
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Microeconomics models are used to
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make predictions
evaluate production alternatives
explain real-life phenomena
evaluate production alternatives
explain real-life phenomena
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managerial economics
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helps managers make decisions in the face of scarcity
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Economics models are most often tested
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using data from the real world