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Budget line
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shows all combinations of the two goods that use up the
budget
budget
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What is the slope of the budget line?
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the opportunity cost of the good on the horizontal axis in terms of the good on the vertical axis
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Budget set
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the set of affordable combinations of the two goods
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Equimarginal rule
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Pick the combination of two goods where the marginal benefit per dollar of the first good equals the marginal benefit per dollar of the second good
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The increase in the quantity demanded can be explained by:
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the substitution effect and the income effect
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Substitution effect
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A decrease in the price of good one decreases the price of good one relative to good two, causing the consumer to substitute good one for good two
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Income effect
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A decrease in price increases the consumers real income, increasing the quantity demanded of all normal goods
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A decrease in the price of a good will ____ the goods marginal utility
answer
increase
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Why do consumers make irrational decisions?
answer
The prefrontal cortex uses gut feelings, neuron activity in the insula, strength of gut feelings, cognitive weighting, glucose levels, present bias
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Economic profit formula
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Economic profit = total revenue - economic costs
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Total revenue formula
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total revenue = price per unit x quantity sold
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Economic cost formula
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Economic cost = explicit cost + implicit cost
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Explicit cost
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Actual monetary payments for inputs
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Implicit cost
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Opportunity cost of the inputs that do not require monetary payments
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Marginal product of labor
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Change in output from one additional unit of labor
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Total product curve
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Shows the relationship between the quantity of labor and the quantity of output produced
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Formula for short-run total cost
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Short-run total cost = fixed cost + variable cost
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Fixed costs
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Do not vary with quantity produced
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Variable costs
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Vary with quantity produced
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Short-run average total cost formula
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Short-run average total cost = average fixed cost + average variable cost
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Average fixed cost formula
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Average fixed cost = Fixed cost / quantity produced
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Average variable cost formula
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Average variable cost = variable cost / quantity produced
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The short-run average total-cost curve is ______ - shaped
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u - shaped
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Short run marginal cost formula
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Short run marginal cost = change in total cost / change in output
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If marginal costs are less than average costs, average costs are _____
answer
decreasing
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If marginal costs are greater than average costs, average costs are _____
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increasing
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If the marginal and average costs are equal, then the average cost is _____, this occurs only at ______________.
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neither rising nor falling; the minimum point on the average cost curve
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Long run average cost formula
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Long run average cost = long run total cost / quantity produced
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Constant returns to scale
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long-run total cost increases proportionately with output, so the long-run average cost is constant
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Long-run marginal cost
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Change in long-run cost resulting from a one-unit increase in output
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Indivisible inputs
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Inputs which cannot be scaled down to produce a smaller quantity of ouput
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Economies of scale
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occur when production increases as the average cost of production decreases
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Minimum efficient scale
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The output at which scale economies are exhausted. Beyond this point, a firm will not have lower per unit costs if it produces more
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Diseconomies of scale
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occur when production increases as the average cost of production increases
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Diseconomies of scale occur because of...
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Rising Input Demands and Cooperation Management
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Long run average cost curves are ____ shaped
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L - shaped
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Perfectly competitive markets
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have many buyers and sellers of a homogenous product ; no barriers to entry
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Price taker
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A buyer or seller that takes the market price as given
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Monopoly
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Single firm with a unique product serves the entire market ; large barriers to entry
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Monopolistic competition
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Many firms sell a slightly differentiated product; no barriers to entry
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Oligopoly
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the market consists of just a few firms selling a homogenous or differentiated product ; large barriers to entry
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What are the four types of markets?
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Perfect competition, monopoly, monopolistic competition, oligopoly
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What is the total approach to compute total revenue?
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Compute the economic profit at different quantities and then pick the quantity that generates the greatest profit
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What is the marginal approach to compute total revenue?
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To maximize profit, produce the quantity where price equals marginal cost
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Break even price
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The price at which economic profit is zero
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Operate if ______ > ______
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total revenue ; variable cost
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Shut down price
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The price at which the firm is indifferent between operating and shutting down
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Sunk cost
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A cost the firm has already paid or committed to paying
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Short-run supply curve
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Shows the relationship between the market price and the quantity supplied by the firm in the short run
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Short run market supply curve
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Shows the relationship between the market price and the quantity supplied by firms as a whole in the short run
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A market reaches equillibrium in the short run when two conditions are met:
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1. Quantity of output supplied = quantity of output demanded
2. each firm in the market maximizes its profit given the market price
2. each firm in the market maximizes its profit given the market price
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A market reaches equillibrium in the long run when the short run conditions are met and:
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Each firm in the market earns zero economic profit, so no other firms enter the market
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Long run market supply curve
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Shows the relationship between the market price and the quantity supplied by all firms in the long run
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increasing cost industry
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the average cost of prodcution increases as total output increases.
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Why do increasing cost industries occur:
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Increasing input prices, less productive inputs
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Short run response to an increase in demand
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An increase in demand increases the market price. This causes marginal revenue to rise so firms in the industry will produce more and make a positive profit in the short-run
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Long run response to an increase in demand
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Entry of new firms causes the price to decrease, up to the point where each firm makes zero economic profit, the new long-run equillibrium. This occurs at the point where the long-run supply curve intersects with the new demand curve
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Constant cost industry
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An industry whose average cost is constant, it doesnt change much as the industry expands. The long run supply curve is horizontal
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Market power
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The ability of a firm to affect the price of its products
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Barrier to entry
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Something that prevents firms from entering profitable markets
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Patent
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Exclusive right to sell a new good for some period
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Network externality
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Exist when the value of a product to a consumer increases with the number of other consumers who use it
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Natural monopoly
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A market in which the economies of scale in production are so large that only a single firm can earn a profit
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Trade offs when a monopolist cuts its prices:
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good news: the firm sells more units
bad news: the firm does not recieve as high a price, losing revenue
bad news: the firm does not recieve as high a price, losing revenue
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Marginal revenue formula
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marginal revenue = new price + (slope of demand curve x old quantity)
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Why do consumers lose in a monopoly?
answer
higher prices, lower quantities, and a loss of consumer surplus
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Deadweight loss
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A measure of the innefficiency from monopoly equal to the decrease in consumer surplus
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Rent seeking
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Process of using public policy to gain economic profit
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Trade offs from patents
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The longer the life of the patent, the more products that will be developed but the greater the deadweight loss; if the product could be created with or without a patent there is no gain to society; it is difficult to determine if the costs of patents exceed their benefits because we do not know which products would have been developed without patents
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Price discrimination
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The practice of selling a good at different prices to different consumers
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Three conditions must be met for price discrimination:
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1. market power (the firm must have control over pricing)
2. different consumer groups must be identified
3. resale is impossible
2. different consumer groups must be identified
3. resale is impossible
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Profits drop for three reasons:
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1. Market price drops
2. Quantity produced per firm decreases
3. Each firms average cost increases
2. Quantity produced per firm decreases
3. Each firms average cost increases
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Product differentiation
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Process used by firms to distinguish their products from the products of competing firms. Can be in terms of physical characteristics, location, services, aura/image