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What are the four assumptions about consumer preference?
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Ordinal rankability (consumers can rank goods), more is better (consumers want more of any good), Transitivity (logical consistency in ranking), Consumers are willing to give up less as they receive more
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Utility
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how satisfied consumers are
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What does the utility function represent?
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it relates the goods consumed to the overall utility level
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indifference curve
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plots all the possible consumption bundles with the same level of utility
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what does MRS tell us about the consumer?
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MRS is the marginal rate of substitution and it describes how much of one good a consumer is willing to give up for another good
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Marginal Utility
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additional utility received from another unit of a good
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What does the steepness vs flatness of an indifference curve tell us about a consumer?
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A flatter curve means that a consumer is willing to give up more of good x for good y and a steeper curve is the opposite
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what does the Perfect substitutes utility curve look like?
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The curve in a straight downward sloping line
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what does the Perfect complements utility curve look like?
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an L shape
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what are the three assumptions about income in consumer behavior?
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all goods are at a fixed price, consumers can buy as much as they want, consumers have a fixed amount of income
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Budget constraint
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all possible consumption combinations of goods that someone can afford when all income is spent
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Budget constraint formula
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income/Py - Px/Py(Qx)
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what can change the budget constraint?
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A change in income will shift the budget constraint outward and a change in price will pivot the budget constraint along an axis
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optimal consumption
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the point of tangency between a consumers indifference curve and their budget constraint line. Shows the max utility attainable within a budget
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How is higher utility represented on a graph?
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The indifference curve shifts outward
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income effect
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the change in consumption from a change in purchasing power (change in price)
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What variables are held constant to isolate income effect?
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relative prices are held constant
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Normal good
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consumption increases when income increases
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Inferior good
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consumption decreases as income increases
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Luxury good
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normal good with income elasticity greater than one
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Income expansion path
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line that crosses through all optimal consumption points of different budgets
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When is the income expansion path useful?
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Better for comparing relative quantities
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Engel curve
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shows the points of an income expansion path on a graph with income on the y axis and a good on the x axis
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When is the Engel useful?
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better for focusing on just one good
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How can a demand curve be derived from indifference curves?
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By observing the quantity consumed at different prices
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Why does the demand curve slope downward?
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Because at higher prices less is demanded
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Substitution effect
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change in consumption resulting from a change in relative prices (new price same utility)
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What variables are held constant to isolate substitution effect?
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purchasing power and utility are held constant
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Giffen good
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a good for which an increase in the price raises the quantity demanded
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If demand for one good increases when the price of another good falls, are the two goods complements or substitutes?
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complements
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How does the market demand curve relate to individual demand curves?
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the market demand curve is the sum of all individual demand curves, the market demand curve must also be flatter than any individual demand curve
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What does the shape of an indifference tell us about two goods
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The more convex an indifference curve is, the closer the two goods are to being complements. the flatter the curve the closer the two goods are to being substitutes
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What is the difference between short and long run production?
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In the short run capital is fixed and labor changes. In the long run both inputs are variable
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Production function
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relates the quantities of inputs that a producer uses to the quantity of output it obtains from them
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variable costs
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change with output
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Fixed costs
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independent of output
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Isoquant
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curve representing combinations of inputs that produce the same output
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What does it mean when isoquants are further from the origin?
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Further from the origin means a higher level of output
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Why can't two isoquant cross?
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because if two isoquants did, it would imply that the same quantities of inputs yield two different quantities of output.
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Marginal rate of technical substitution (MRTS)
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rate at which a firm can trade labor for capital and still produce the same level of output
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What does the curvature of isoquants imply?
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straighter isoquants mean that labor and capital are substitutes and more curved means they are closer to complements
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Isocost line
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line representing all input combinations that yield the same cost
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What does the slope of the isocost line tell us?
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It describes how costly the inputs of labor and capital are
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How does the income expansion path relate to a firm's total cost curve?
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it shows how input choices change with output
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Law of diminishing returns
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if capital is constant, each additional worker produces less output than the last
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Average product
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Quantity/Labor
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Marginal Product
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change in quantity/change in labor
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MRTSxy
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MPl/MPk
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How does technological change affect a firm's output?
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A change in technology alters the combination of inputs required in the production process.
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When is a production function said to have constant returns to scale, increasing returns to scale, or decreasing returns to scale?
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A decreasing returns to scale occurs when the proportion of output is less than the desired increased input during the production process. increasing returns to scale is the opposite
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accounting cost
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cost of raw materials and capital equipment
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economic cost
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opportunity cost, what you give up to make an economic decision
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economic profit
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revenue - economic cost
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sunk cost fallacy
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a framing effect in which people make decisions about a current situation based on what they have previously invested in the situation
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Why is the fixed cost curve horizontal
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Because fixed costs do not change in the short run
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Why does the variable cost curve have a positive slope?
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Because variable costs increase as production increases
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Average Fixed Cost (AFC)
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FC/Q
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Average Variable Cost (AVC)
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VC/Q
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Average Total Cost (ATC)
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(FC + VC) / Q
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Why do fixed costs not affect marginal cost?
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Because fixed costs remain the same for each additional unit of output
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Why is a firm's short-run total cost greater than its long-run total cost?
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Because in the long run the firm can make more flexible adjustments
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economies of scale
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costs rise more slowly than production
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constant economies of scale
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costs rise at the same rate as output
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diseconomies of scale
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costs rise more quickly than production
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economies of scope
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lower costs as a result of simultaneous production of multiple products
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perfectly competitive industry
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many firms, identical products, no barriers to entry
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Why does a perfectly competitive firm face a horizontal demand curve?
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Because in a perfectly competitive industry all firms are price takers and are not able to influence the price of a product.
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profit
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TR - TC
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What is the relationship between the market price and marginal cost when a perfectly competitive firm is maximizing its profit
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In a perfectly competitive market, P = MC = MR
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How does a firm decide to shut down?
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shut down if TR is less than VC
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What is a perfectly competitive firm's short-run supply curve?
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The area of the MC curve that is above AVC
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Producer surplus
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TR - VC
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When will firms decide to enter an industry? When will a firm exit an industry?
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Firms will enter the industry until profit is driven to zero
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When do economists say that a market is in a long-run competitive equilibrium?
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when P = MC = MR
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increasing cost industry
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costs increase when competitors enter the industry
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decreasing cost industry
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downward sloping long run supply, costs decrease when competitors enter the industry
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Demand curve in a perfectly competitive industry
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the marginal revenue equals demand in a perfectly competitive industry