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Short run
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the period of time in which at least one input is fixed
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Long run
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the time period in which all inputs can be varied
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Technology
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anything that helps produce faster, better or cheaper
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Technology change
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more outputs with the same inputs or the same output with different inputs
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Production function
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the relationship between quantity of inputs used to make a good and the quantity of outputs of that good
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Variable costs
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cost that can vary
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Examples of variable costs
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-salary payments
-energy, utilities
-raw materials
-labor
-energy, utilities
-raw materials
-labor
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Fixed costs
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costs that remain constant as output changes
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long-run average cost curve (LARC)
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a curve that shows the lowest cost at which a firm is able to produce a given quantity of output in the long run, when no inputs are fixed
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economies of scale
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factors that cause a firm's long-run average cost (LARC) to fall as output rises
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constant returns to scale
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the situation in which a firm's long-run average costs (LARC) remain unchanged as it increases output
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diseconomies of scale
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the situation in which a firm's long-run average costs (LARC) rise as the firm increases output
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Fixed cost equation
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FC= Qk * Pk
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Total cost equation
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TC= FC + VC
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minimum efficent scale
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The lowest point on a cost curve at which a company can produce at a competitive price
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perfect competition characteristics
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- many buyers
- identical products
- no barriers to firms exiting/entering the market
- no externalities
- perfect information
- identical products
- no barriers to firms exiting/entering the market
- no externalities
- perfect information
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price takers
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firms that take or accept the market price and have no ability to influence that price
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profit? loss? breakeven?
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TR > TC = Profit
TR < TC = Loss
TR = TC Breakeven
TR < TC = Loss
TR = TC Breakeven
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profit maximized when
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MR = MC and TR - TC
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Shut down rule equation
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P * Q < VC
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produce? shutdown? indifferent?
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P > AVC = produce
P < AVC = shutdown
P = AVC = indifferent
P < AVC = shutdown
P = AVC = indifferent
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productive efficiency
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a good or service is produced at the lowest possible cost
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allocative efficiency
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production is in accordance with consumer preferences, every good or service is produced up to the point where the last unit provides a marginal benefit to society equal to the marginal cost of producing it
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Marginal Revenue equation
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MR = change in TR / change in Q
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Average Revenue equation
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AR = TR/Q
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Total Revenue equation
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TR = P * Q
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MR. DARP
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Marginal Revenue = Demand = Average Revenue = Price
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calculating profit steps
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- Find where MR = MC (Q*)
- Find Total Revenue (TR = P * Q)
- Use Q* to go to ATC curve.
- Find Total Cost (TC = ATC * Q)
- Subtract
- If TR > TC = PROFIT, TR < TC = LOSS, TR = TC BREAKEVEN
- Find Total Revenue (TR = P * Q)
- Use Q* to go to ATC curve.
- Find Total Cost (TC = ATC * Q)
- Subtract
- If TR > TC = PROFIT, TR < TC = LOSS, TR = TC BREAKEVEN