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profit
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total revenue - total cost
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revenue
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# output x price of good
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cost
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# output x cost to produce that output
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fixed costs
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Costs that do not vary with the quantity of output produced (even when producing nothing)
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variable costs
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costs that vary with the quantity of output produced
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average total cost (ATC)
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total costs divided by quantity of output
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average fixed cost (AFC)
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total fixed costs divided by quantity of output
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average variable cost (AVC)
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total variable costs divided by quantity of output
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total cost (TC)
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fixed cost + variable cost
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marginal cost (MC)
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the extra cost incurred by producing one more unit of a product
change in total cost/change in output
change in total cost/change in output
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economies of scale versus constant versus diseconomies of scale
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increase in a firm's scale of production
- lowers cost per unit produced
- no change on cost
- increases cost per unit produced
- lowers cost per unit produced
- no change on cost
- increases cost per unit produced
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law of diminishing marginal product (of labor)
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as amount of labor increases, the extra amount of output we get from an additional unit of labor decreases.
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Marginal product of labor (MPL)
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slope of production function
increase in output divided by increase in amount of labor
increase in output divided by increase in amount of labor
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perfect competition (PC)
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many small firms, producing homogeneous products, taking the market price (selling as much as they want), and entering and exiting freely --> NO economic profit
horizontal demand curve (elastic) = MR = Price
horizontal demand curve (elastic) = MR = Price
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monopoly (M)
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single large firm (IS the industry), selling homogeneous product, making the price, entry is blocked. must lower price to sell more output
downward sloping demand curve
downward sloping demand curve
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monopolistic competition (MC)
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many firms selling differentiated products, making prices, with free entry and exit into industry, zero economic profit
downward sloping demand curve
downward sloping demand curve
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oligopoly (O)
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few large firms selling homogeneous or diff. products, making the price, with significant barriers to entry
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average revenue (AR)
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total revenue/amount of output
(P x Q) / Q = P! (Price!)
(P x Q) / Q = P! (Price!)
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marginal revenue (MR)
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additional revenue gained when increasing output by one
change in revenue/change in output
change in revenue/change in output
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Demand = MR = Price
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horizontal demand curve in PC only
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profit maximization
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1) find MC
2) find where MC = MR
this is the profit maximizing quantity
3) go up to demand to find p.m. price
2) find where MC = MR
this is the profit maximizing quantity
3) go up to demand to find p.m. price
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at the profit maximizing quantity...
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extra revenue generated from selling one extra unit is equal to the extra cost incurred from producing on extra unit
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if MR is greater than MC
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increase Q to raise profit
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if MR is less than MC
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decrease Q to raise profit
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In PC markets, MC curve is the ...
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supply curve because it determines the quantity at every price (ABOVE THE AVC curve)
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PC in short run when price is greater than AVC
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company will continue to produce
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PC in short run when price is less than AVC
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company will shut down
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PC in long run when price is greater than ATC
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company will stay in industry
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PC in long run when price is less than the ATC
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company will exit the industry
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PC when price is more than AVC but less than ATC
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produce in short run
exit industry in long run
exit industry in long run
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how do short run events correspond to long run?
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increase in demand leads to higher prices which leads to profit for firms in market. outside firms want to join market to get profit. this increases the supply, driving price back to where it was before. there are more firms in industry all producing the same amount as before. total market quantity increases
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natural monopoly (barrier to entry)
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industry in which one company can most efficiently supply all needed goods or services (water pipes)
too expensive for another firm to do it as well
too expensive for another firm to do it as well
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legal and government regulation (monopoly barrier to entry)
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USPS no one else can deliver letters
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key difference between PC and M, MC, and O
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making price
PC must take the price as the market sets it
PC must take the price as the market sets it
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MR is less than Price (after 1st unit sold)
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Downward sloping demand curve because you must lower price to sell more
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When MR is positive, TR is
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increasing
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When MR is negative, TR is
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decreasing
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finding TR on graph
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entire rectangle (pxq)
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finding TC on graph
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under the ATC curve
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finding profit/loss on graph
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between ATC and demand curve
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perfect price discrimination
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monopolist knows the WTP of every consumer
MR = Demand curve
Firm will produce so long as MR is greater than MC
no CS, all profit
MR = Demand curve
Firm will produce so long as MR is greater than MC
no CS, all profit
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horizontal differentiation
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products differ in ways that make them better for some people and worse for others (l and r handed scissors)
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vertical differentiation
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a product difference that, from everyone's perspective, makes a product better than rival products (tesla v. nissan)
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MC making profit in long run
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demand curves shift left, as more firms enter market, because an increase in options leads to less demand per firms
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MC making loss in long run
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firms want to exit industry, demand shifts right, as there's fewer products to choose from. profit rises
continues until equilibrium, where there are no profits
continues until equilibrium, where there are no profits
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are there profits in the long run (MC)
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NO.
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M and MC similarities
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Price is greater than MC
downward sloping demand makes price greater than MR
P > MR = MC
produces at a less efficient scale, since price is > MC, some will not buy it
too many or too little firms in market, has to lower prices to produce more
downward sloping demand makes price greater than MR
P > MR = MC
produces at a less efficient scale, since price is > MC, some will not buy it
too many or too little firms in market, has to lower prices to produce more
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MC and PC similarities
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free entry and exit drive profit to zero
price = ATC
price = ATC
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oligopolies are always...
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Competing with each other in price, developing new products, advertising those products, and developing complements to use with the products
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concentration ratio
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the share of industry output in sales or employment accounted for by the top firms
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collusion
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occurs when price and quantity fixing agreements are explicit (formal agreement)
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tacit collusion
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when agreements among producers are implicit (agree on price, no formal agreement)
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prisoner's dilemma
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a particular "game" between two captured prisoners that illustrates why cooperation is difficult to maintain even when it is mutually beneficial
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trust and game theory
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more likely to dupe with finite number of rounds
more likely to comply with indefinite number of rounds
more likely to comply with indefinite number of rounds
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dominant strategy
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best option for a player regardless of what their opponent does
when both do this it results in an outcome that isn't preferred by either
when both do this it results in an outcome that isn't preferred by either
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nash equilibrium
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a situation in which an economic actor interacting with one another each choose their best strategy given the strategy that all the other actors have chosen
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tension between cooperation and self interest
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oligopoly main idea
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O and M
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produce more than M but at a lesser price (less profit)
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O and PC
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produce less than PC but at a higher price
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Profit maximizing quantity of labor
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if the benefit of hiring an additional worker exceeds the cost (wage) she will hire the additional worker (how to make hiring decisions)
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marginal product of labor (MPL)
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extra amount of output gained from +1 worker
change in qty. of output/change in qty of labor)
decreases as # of workers increases
change in qty. of output/change in qty of labor)
decreases as # of workers increases
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marginal revenue product of labor (MRPL) or value of marginal product of labor (VMPL)
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dollar benefit the added worker is giving
MPL x price of adding a worker (wage)
MPL x price of adding a worker (wage)
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if MRPL or VMPL is higher than the wage
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hire them!
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hire workers up to the point where MRPL or VMPL
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Wage
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MRPL or the VMPL is the
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labor demand curve
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price leadership model
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Type of oligopoly in which one firm functionally sets the price for the industry. Other firms either defer to the price leader due to its size or traditional role as the anchor firm in the industry.
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Derived Demand
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derived from a firm's decision to supply a good or service in another market