total utility
marginal utility
law of diminishing marginal utility
condition in which an individual’s budget is exhausted and the last dollar spent on each good yields the same marginal utility, utility is maximized
consumer surplus
indifference curve
indicates the number of “x” that you are willing to give up to get more units of “y,” neither gaining nor losing utility
as your consumption of “x” increases, the number of “y” you are willing to give up to get one more unit of “x” decreases
-consumer will not give all of one good up
a graphical representation of a consumer’s taste
budget line
depicts all possible combinations of “x” and “y,” given their prices and your budget
slope of a budget line
the indifference curve indicates what you are willing to buy, the budget line shows what you are able to buy -> combine graphs to see what consumers are willing and able to buy
explicit costs
accounting profit
a firm’s total revenue – explicit costs
economic profit
a firms total revenue – its explicit and implicit costs
normal profit
variable resources
fixed resources
short run
period during which at least one of a firm’s resources is fixed
long run
a period in which all resources under the firm’s control are variable
total product
production function
relationship between the amount of resources employed and a firm’s total product
increasing marginal returns
law of diminishing marginal returns
fixed costs
any production cost that is independent of the firm’s rate of output
variable costs
total costs
average total cost
economics of a scale
forces that reduce a firm’s average cost as the scale of operation increase in the long run
diseconomies of a scale
forces that may eventually increase a firm’s average cost as the scale of operation increase in the long run
constant long-run average cost
isoquant curve
characteristics of an isoquant curve
-isoquants farther from the origin represent greater output rates
-isoquants have negative slopes because along a given isoquant, the quantity of labor employed inversely relates the to the quantity of capital employed
-isoquants do no intersect because each isoquant refers to a specific rate of output
-isoquants are usually convex to the origin
marginal rate of technical substitution
isocost curve
identifies all combinations of capital and labor the firm can hire for a given total cost
-slope = wages/rent
expansion path
a standardized product, a product that does not differ across producers
-wheat, gold
price taker
marginal revenue
average revenue
total revenue divided by output, average revenue = market price
- AR=TR/q
short-run firm supply
increasing-cost industry
producer efficiency
allocative efficiency
producer surplus
barrier to entry
any impediment that prevents new firms from entering an industry and competing on an equal basis with existing firms
-legal restrictions, economies of a scale, control of essential resources
patent
a legal barrier that grants its holder exclusive right to sell a product for 20 years from the date the patent was filed
-pharmaceuticals- takes 3-5 years to hit the market
licenses
federal and state
natural monopoly
economies of a scale
sometimes a monopoly occurs when a firm experiences economies of scale, as reflected by a downward sloping, long run average cost curve
Example: electricity, insulin
price maker
price discrimination
perfectly discriminating monopolists
a monopolist who charges a different price for each unit sold (monopolist’s dream)
monopolistic competition
characteristics of monopolistic competition
-these firms are price makers
-barriers to entry are low
-enough sellers for there to be competition
-can act dependently or interdependently
product differentiation
physical, location, services, product image
product image differentiation
oligopoly
price leader