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Sam owns a taco restaurant, and he conducted a consumer survey that indicates that the price elasticity of demand for his restaurant is 3.5. You would advise Sam to
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Lower his price to increase revenue.
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Ceteris paribus, if income increases and as a result, the demand for good X increases and the demand for good Y falls
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Good X is a normal good and good Y is an inferior good.
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If the price increases by 10 percent, and the quantity demanded falls by 5 percent, the absolute value of the price elasticity will be
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0.5.
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A grocery store put salt on sale but found that total revenues fell. This can be explained by which of the following?
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The demand for salt is inelastic.
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The total revenue effect of a movement along a demand curve can best be predicted using the
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Price elasticity of demand
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Ceteris paribus, the longer the time period, the
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More elastic the demand for the good.
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Suppose computer prices at an office supply store fall from $1,000 to $900 and as a result the quantity demanded of typewriters decreases from 40 to 20 per month. The cross-price elasticity of demand is closest to
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6.3. (Because a 10.5 percent decrease in computer prices caused a 66.7 percent decrease in the demand for typewriters, the cross-price elasticity of demand is equal to 6.3.)
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Suppose a university raises its tuition by 6 percent and as a result the enrollment of students decreases by 3 percent. The absolute value of the price elasticity of demand is
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0.5.
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Which of the following causes demand to be more elastic with respect to price?
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A high ratio of price to income.
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Item 10
Suppose the quantity demanded of ski boats falls from 4.0 million to 3.0 million as a result of an average price increase from $20,000 to $25,000 per boat. The absolute value of the price elasticity of demand is closest to
Suppose the quantity demanded of ski boats falls from 4.0 million to 3.0 million as a result of an average price increase from $20,000 to $25,000 per boat. The absolute value of the price elasticity of demand is closest to
answer
1.29. The price elasticity of demand is equal to the percentage change in quantity demanded divided by the percentage change in price. Therefore the price elasticity of demand is equal to ((4-3)/((4+3)/2))/((25,000-20,000)/((25,000+20,000)/2)) or 1.29.
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A good is normal if the sign on the income elasticity formula is
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Positive, The income elasticity formula is the percentage change in quantity demanded for good X, divided by the percentage change in income. For normal goods, as income rises (+), the quantity demanded for good X will rise (+). The sign on the formula then will be positive for normal goods.
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If demand is price-elastic, then
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The elasticity number E is greater than 1, Quantity demanded will be greater than the percentage change in price, so the elasticity number E will be greater than 1 if demand is elastic.
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Higher prices will increase total revenue if
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Demand is inelastic.
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The basic formula for price elasticity is
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The percentage change in quantity demanded divided by the percentage change in price.
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When the prices of postage stamps rise, the demand for Internet service increases, ceteris paribus. Postage stamps and Internet service are therefore
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Substitutes.
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The formula for cross-price elasticity is
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The percentage change in the quantity demanded for one good divided by the percentage change in the price of another good.
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Assume that store-brand cereal is an inferior good. If income rises, then the price of store brand cereal will ________ and the quantity sold of store brand cereal will _______.
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fall; fall
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Suppose the income elasticity of demand for used jet skis is 3.5. If the level of income decreases by 1 percent, the number of used jet skis sold will, ceteris paribus,
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Fall by 3.5%, The income elasticity of demand is equal to the percentage change in quantity demanded divided by the percentage change in income. If income falls by 1 percent and income elasticity of demand is equal to 3.5, the demand will fall 3.5 percent.
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A price change will have no effect on total revenue if demand is
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Unitary
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Total revenue is
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Quantity sold times price.
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To find the average percentage change in quantity demanded,
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The change in quantity demanded is divided by the average quantity.
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To find the average percentage change in price,
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The change in price is divided by the average price.
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If a good is normal, its
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Income elasticity of demand is positive.
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For product XYZ, the price elasticity of demand has an absolute value of 3.5. This means that quantity demanded will increase by
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3.5 percent for each 1 percent decrease in price, ceteris paribus.
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Total revenue is equal to
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The income from sales.
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Assume apples and oranges are substitutes. Suppose apple growers launch a successful advertising campaign that convinces consumers apples are a better product. As a result the cross-price elasticity of apples and oranges will become
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Less positive (move closer to zero). If two goods are substitutes, the cross-price elasticity is positive, but becomes less positive due to ad.
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Ceteris paribus, as the number of substitutes for a good increases, the
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Price elasticity of demand should become larger.
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If the elasticity of demand for cigarettes is 0.4, a seller should
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Increase price to increase total revenue, the demand is very inelastic.
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Sam owns a taco restaurant, and he conducted a consumer survey that indicates that the price elasticity of demand for his restaurant is 3.5. You would advise Sam to
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If the elasticity of demand is 3.5 (in absolute value), it indicates that demand is very elastic. Consumers have a lot of substitutes available. Therefore Sam should lower his price to increase total revenue because the quantity demanded will increase.
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A demand curve that is perfectly inelastic is
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Vertical.
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Which of the following is not a determinant of the price elasticity of demand?
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The amount of income the consumer has.
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MP3 players and MP3 files are complementary goods. The cross-price elasticity of demand between MP3 players and MP3 files is expected to be
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The cross-price elasticity of demand will be negative for complements because a decrease in the price of MP3 players will cause an increase in demand for MP3 files.
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Technically the elasticity number is negative because
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When price falls quantity demanded will rise, but for simplicity economists take the absolute value of the elasticity number.
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The local baseball team owner hires you to help maximize the team's profits. You are told that costs are constant because enough help is always hired for a full stadium, so assume your task is to maximize revenues from ticket sales. Your advice to the owner should be to
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Set the price of tickets at the unitary elasticity price.
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What is the impact of higher prices on demand?
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The impact of higher prices on total revenue depends on the price elasticity of demand. Higher prices result in higher total revenue only if demand is inelastic. If demand is elastic, lower prices result in higher revenues. Therefore to maximize revenue, a firm should charge the price at the point where elasticity goes from elastic to inelastic-in other words is equal to 1.
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The impact of higher prices on total revenue depends on the price elasticity of demand. Higher prices result in higher total revenue only if demand is inelastic. If demand is elastic, lower prices result in higher revenues. Therefore to maximize revenue, a firm should charge the price at the point where elasticity goes from elastic to inelastic-in other words is equal to 1.
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The percentage change in quantity demanded is greater than the percentage in price. Correct
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If a good is inferior, its
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Income elasticity of demand is negative.
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If the elasticity of demand is 3, and the price rises by 15 percent, then
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The basic formula for price elasticity is the price elasticity of demand number = the percentage change in quantity demanded divided by the percentage change in price. 3 = x/.15 =.45, so quantity demanded falls by 45 percent.
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Cross-price elasticity refers to
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How responsive consumers of one good are to a change in the price of another good.
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How responsive consumers of one good are to a change in the price of another good.
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Income elasticity of demand.
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If incomes fall by 5 percent and the quantity demanded for new cars falls by 10 percent,
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New cars are a normal good, and the income elasticity is +2.0.
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Price elasticity formula
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Price elasticity (E) = (percentage change in quantity demanded) / (percentage change in price) = 1.5% / 10% = 0.15
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Income elasticity: By how much will popcorn sales increase if average income goes up by 10 percent? (Assume the income elasticity of popcorn is 3.29.)
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.33 (3.29 * .10)
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If the cross-price elasticity of demand between printed textbooks and e-books is 0.3,
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They are substitutes
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The average variable cost curve slopes upward with a higher rate of output in the short run because of
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The effect of diminishing returns.
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If the marginal cost curve is rising, which of the following must be true?
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Total costs must be rising.
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Economic cost
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Includes both implicit and explicit costs.
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How do you find average fixed cost (AFC?)
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AFC can be found at any quantity of output by taking the difference between ATC and AVC. For example, at the quantity of 120, AFC is equal to $80 ($288 - $208).
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Which of the following is a factor of production for the Little Biscuit Bread Company?
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Flour.
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How do you find total cost?
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TC can be found by multiplying ATC by quantity at any output level. So at an output level of 120, TC is equal to $34,560 ($288 ×120).
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Marginal cost
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Is the change in total cost from producing one additional unit of output.
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The period in which at least one input is fixed in quantity is the
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Short run
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Which of the following is the slope of the production function with respect to an input?
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The marginal physical product of the input.
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A production function shows the
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Maximum output that can be produced with varying combinations of factor inputs.
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If a firm could hire all the workers it wanted at a zero wage (i.e., the workers are volunteers), the firm should hire
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Enough workers to produce where the MPP equals zero. Correct
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If workers are paid $10, what is the labor cost per unit of output in Table 21.1 when output is increased from 15 to 35 units of output?
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$0.50 per unit. Correct
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If an additional unit of labor costs $20 and has a MPP of 15 units of output, the marginal cost is
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Marginal cost is the increase in total cost associated with a one-unit increase in production and can be found by dividing the change in total cost by the MPP. If an additional unit of labor costs $20 and has a MPP of 15 units of output, the marginal cost is 20/15 or $1.33.
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Average fixed cost (AFC)
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Average fixed cost is equal to fixed cost divided by quantity. Fixed cost of 40 (because total cost is $40 at 0 units of output) divided by 20 is equal to $2.00.
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How to find AFC in chart
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AFC can be found at any quantity of output by taking the difference between ATC and AVC. Once you have AFC, you can multiply it by quantity to get FC. For example, at the quantity of 120, AFC is equal to $80 ($288 - $208) and FC is equal to $9,600 ($80 ×120).
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The change in total output associated with one additional unit of input is the
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Marginal physical product. Correct
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The marginal physical product is the
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Change in total output associated with one additional unit of the variable input. Correct
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If the marginal physical product (MPP) is falling, then the
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Marginal cost of each unit of output is rising. Correct
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The short-run production function shows how output changes when
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The quantity of labor changes. Correct
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Average total cost is equal to
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Total cost divided by quantity produced. Correct
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Ceteris paribus, the law of diminishing returns states that beyond some point, the
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Marginal physical product of a factor of production diminishes as more of that factor is used. Correct
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Which of the following statements is not true regarding the production function and the production possibilities curve?
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A production function tells us the maximum amount of output attainable from the use of all resources. Correct
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Diminishing returns occur because
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...
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The perfectly competitive market structure includes all of the following except
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Large advertising budgets.
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The demand curve confronting a competitive firm is
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Horizontal, while market demand is downward-sloping.
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The demand curve for each perfectly competitive firm is
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Horizontal.
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Short-run profits are maximized at the rate of output where
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Marginal revenue is equal to marginal cost.
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For the perfectly competitive firm, the marginal revenue is always
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Constant
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For perfectly competitive firms, price
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Is equal to marginal revenue.
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If a perfectly competitive firm is producing a rate of output at which MC exceeds price, then the firm
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Can increase its profit by decreasing output.
If MC exceeds price, a firm is spending more to produce that extra unit than it is getting back, and total profits will decline. Hence a firm will want to decrease production whenever price is less than MC.
If MC exceeds price, a firm is spending more to produce that extra unit than it is getting back, and total profits will decline. Hence a firm will want to decrease production whenever price is less than MC.
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If price is less than marginal cost, a perfectly competitive firm should decrease output because
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The firm is producing units that cost more to produce than the firm receives in revenue, thus reducing profits (or increasing losses).
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If price is greater than marginal cost, a perfectly competitive firm should increase output because
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Additional units of output will add to the firm's profits (or reduce losses).
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Profit per unit is equal to
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P - ATC.
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Refer to Figure 22.3 for a perfectly competitive firm. At a market price of $23, profit per unit is maximized at an output of
answer
ATC minimum
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When price equals ATC
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When the market price is $15, the profit-maximizing output is 31 units. At that point price is equal to ATC, and profits will be zero.
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A catfish farmer will shut down production when
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Price falls below AVC.
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The shutdown point occurs where price is below the minimum of
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AVC.
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A firm experiencing economic losses will still continue to produce output in the short run as long as
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Price is above average variable cost.
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A competitive firm should always continue to operate in the short run as long as
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MR > AVC.
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When price exceeds average variable cost but not average total cost, the firm should, in the short run,
answer
Produce at the rate of output where MR = MC.