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law of demand
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when price increases, demand decreases
when price decreases, demand increases
when price decreases, demand increases
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demand schedule
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table that lists the amount of a good a person will buy at certain prices
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income effect
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demand of an item will change based on how much a person makes
more money= more likely to buy items
more money= more likely to buy items
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shifts in the demand curve
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1. income, 2. consumer expectations, 3. population (more people=more demand), 4. consumer tastes
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complements
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goods that are bought and used together
peanut butter and jelly; butter and bread; shoes and socks
peanut butter and jelly; butter and bread; shoes and socks
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substitutes
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goods used in place of another good
nutella for jelly; ranch for honey mustard
nutella for jelly; ranch for honey mustard
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inelastic demand
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demand of a good will stay the same, no matter the price
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elastic demand
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demand of a good will change based on the price
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law of supply
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when price increases, supply increases; when price decreases, supply decreases
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supply schedule
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chart that lists how much of a good will be supplied at different prices
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shifts of supply curve
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1. raw material prices change, 2. labor costs change
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inelastic supply
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supply level will stay the same even if price changes
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elastic supply
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supply levels will change when price changes
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market equilibrium
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point where supply and demand cross; price and quantity point where supply and demand are the same
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price ceiling
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MAXIMUM price a good is allowed to be sold for
drawn BELOW the market equilibrium
drawn BELOW the market equilibrium
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price floor
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MINIMUM price a good can be sold for
drawn ABOVE the market equilibrium
drawn ABOVE the market equilibrium
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perfect competition
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THEORETIC market structure in where a large number of firms all produce the same product
lack an influence in price
lack an influence in price
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pros of perfect competition
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1. consumers have perfect knowledge of the market, 2. resources are allocated efficiently
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cons of perfect competition
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1. little incentive to innovate because all markets sell the same thing; 2. profit margins are fixed-- can't make more than others
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monopolistic competition
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a market structure in which many companies sell products that are similar but are different due to branding
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pros of monopolistic competition
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1. substitutes are available due to branding; 2. low barriers to enter market
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cons of monopolistic competition
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1. buyers have imperfect information;2. companies with better branding will get more business; 3. new companies can fall behind in competition
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oligopoly
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A market structure in which a few large firms dominate a market through cartels and collusion
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pros of oligopolies and monopolies
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1. price stability in the market;2. large scale economies;3. higher profit potential
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monopoly
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A market in which there are many buyers but only one seller who control price and output
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cons of monopolies
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customers taken advantage of through price setting, inferior products due to lack of innovation
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collusion
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secret agreement or cooperation to fix prices
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cartel
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organization of independent businesses or countries that work to regulate the market/fix prices of a certain item
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Sole Proprietorship
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A business owned by one person
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general partnership
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partnership in which partners share equally in both responsibility and liability
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limited partnership
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form of partnership where one or more partners are not active in the daily running of the business, and whose liability for the partnership's debt is restricted to the amount invested in the business
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corporation
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A business owned by stockholders who share in its profits but are not personally responsible for its debts
company has legal rights and own taxes to pay
company has legal rights and own taxes to pay
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franchise
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business that uses an already successful model and customer base to make money
McDonalds, Chickfila
McDonalds, Chickfila
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personal income
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money you make BEFORE taxes are taken out/paid
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disposable income
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money you have AFTER taxes are taken out/paid
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Factors of income
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1. How others value what you do; 2. How well you do what you do; 3. How difficult it is to replace you
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Ways to have higher income
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1. Go to college;2. Do something no one else wants to do;3. Get a job in the "right" high demand industry
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civilian labor force
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non-institutionalized part of the population, aged 16 and over, either working or looking for a job
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unemployment rate
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the percentage of the labor force that is unemployed
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frictional unemployment
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unemployment that occurs when people take time to find a job
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structural unemployment
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unemployment due to a change in the economy that results in a change in the demand of workers
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technological unemployment
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unemployment caused by technological developments
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cyclical unemployment
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unemployment that is a result of the business cycle-- recession/depression
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seasonal unemployment
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unemployment caused by seasonal changes in the demand for certain kinds of labor