question
A monopolist faces the following demand curve, marginal revenue curve, total cost curve and marginal cost curve for its product:
Q = 200 - 2P
MR = 100 - Q
TC = 5Q
MC = 5
Refer to Scenario 10.2. Suppose that a tax of $5 for each unit produced is imposed by state government. How much profit does the monopolist earn?
Q = 200 - 2P
MR = 100 - Q
TC = 5Q
MC = 5
Refer to Scenario 10.2. Suppose that a tax of $5 for each unit produced is imposed by state government. How much profit does the monopolist earn?
answer
$4050
question
DVDs can be produced at a constant marginal cost of $5 per disk, and Roaring Lion Studios is releasing the DVDs for its last two major films. The DVD for Rambeau 17 is priced at $20 per disk, and the DVD for Schreck 10 is priced at $30 per disk. What are the price elasticities of demand for these two movies?
answer
-1.33 and -1.2, respectively
question
The Lerner index measures:
answer
The amount of monopoly power a firm chooses to exercises when maximizing profits
question
Use the following two statements to answer this question:
I. A firm can exert monopoly power if and only if it is the sole producer of a good.
II. The degree of monopoly power a firm possesses can be measured using the Lerner Index: L=(P-MC)/P
I. A firm can exert monopoly power if and only if it is the sole producer of a good.
II. The degree of monopoly power a firm possesses can be measured using the Lerner Index: L=(P-MC)/P
answer
Both I and II are false.
question
A multiplant firm has equated marginal costs at each plant. By doing this
answer
Costs are minimized given the output level
question
DVDs can be produced at a constant marginal cost of $10 per disk, and Roaring Lion Studios is releasing the DVDs for its last two major films. The DVD for Rambeau 17 is priced at $20 per disk, and the DVD for Schreck 10 is priced at $30 per disk. What are the Lerner indices for these two movies?
answer
0.5 and 0.67 respectively
question
If the regulatory agency sets a price where AR = AC for a natural monopoly, output will be:
answer
greater than the monopoly profit maximizing level and less than the competitive level
question
When the demand curve is downward sloping, marginal revenue is
answer
less than price
question
The demand curve and marginal revenue curve for red herrings are given as follows:
Q = 250 - 5P
MR = 50 - 0.4Q
Refer to Scenario 10.3. Compared to a competitive red herring industry, the monopolistic red herring industry:
Q = 250 - 5P
MR = 50 - 0.4Q
Refer to Scenario 10.3. Compared to a competitive red herring industry, the monopolistic red herring industry:
answer
produces less output at a higher price
question
Which of the following regarding natural monopolies is true
answer
for natural monopolies, marginal cost is always below average cost
question
Which of the following is true when the government imposes a price ceiling on a monopolist
answer
Marginal revenue is kinked-horizontal and then downward sloping
question
Which monopoly charges a greater price markup
answer
The monopoly in panel B (the one with the steeper demand curve)
question
The demand curve and marginal revenue curve for red herrings are given as follows:
Q = 250 - 5P
MR = 50 - 0.4Q
Refer to Scenario 10.3. What level of output maximizes revenue?
Q = 250 - 5P
MR = 50 - 0.4Q
Refer to Scenario 10.3. What level of output maximizes revenue?
answer
125
question
Roaring Lion Studios can produce DVDs at a constant marginal cost of $5 per disk, and the studio has just releasing the DVD for its latest hit film, Ernest Goes to the Hamptons. The retail price of the DVD is $25, and the elasticity of demand for this film is -2. Has the studio selected the profit-maximizing retail price for this DVD?
answer
No, the retail price is too high
question
A monopolist faces the following demand curve, marginal revenue curve, total cost curve and marginal cost curve for its product:
Q = 200 - 2P
MR = 100 - Q
TC = 5Q
MC = 5
Refer to Scenario 10.2. Suppose that in addition to the tax, a business license is required to stay in business. The license costs $1000. What happens to profit?
Q = 200 - 2P
MR = 100 - Q
TC = 5Q
MC = 5
Refer to Scenario 10.2. Suppose that in addition to the tax, a business license is required to stay in business. The license costs $1000. What happens to profit?
answer
It decreases by $1000
question
A monopolist has equated marginal revenue to zero. The firm has:
answer
maximized revenue
question
A monopolist faces the following demand curve, marginal revenue curve, total cost curve and marginal cost curve for its product:
Q = 200 - 2P
MR = 100 - Q
TC = 5Q
MC = 5
Refer to Scenario 10.2. What is the profit maximizing level of output?
Q = 200 - 2P
MR = 100 - Q
TC = 5Q
MC = 5
Refer to Scenario 10.2. What is the profit maximizing level of output?
answer
95
question
Adriana is a monopolist producing green calculators. The average and marginal cost curves and average and marginal revenue curves for her product are given as follows:
AC = Q + (10,000/Q)
MC = 2QAR = 30 - (Q/2)MR = 30 - Q
Refer to Scenario 10.8. The deadweight loss from monopoly is:
AC = Q + (10,000/Q)
MC = 2QAR = 30 - (Q/2)MR = 30 - Q
Refer to Scenario 10.8. The deadweight loss from monopoly is:
answer
5 ( this is the difference between MR and AR)
question
The monopolist that maximizes profit:
answer
imposes a cost on society because the selling price is above marginal cost.
question
The monopolist has no supply curve because:
answer
the quantity supplied at any particular price depends on the monopolist's demand curve
question
Refer to Figure 10.4.1 above. The producer net gains equal
answer
area A - C
question
The demand for tickets to the Katy Perry concert (Q) is given as follows:
Q = 120,000 - 2,000P
The marginal revenue is given as:
MR = 60 - .001Q
The stadium at which the concert is planned holds 60,000 people. The marginal cost of each additional concert goer is essentially zero up to 60,000 fans, but becomes infinite beyond that point.
A multiplant monopolist can produce her output in either of two plants. Having sold all of her output she discovers that the marginal cost in plant 1 is $30 while the marginal cost in plant 2 is $20. To maximize profits the firm will:
Q = 120,000 - 2,000P
The marginal revenue is given as:
MR = 60 - .001Q
The stadium at which the concert is planned holds 60,000 people. The marginal cost of each additional concert goer is essentially zero up to 60,000 fans, but becomes infinite beyond that point.
A multiplant monopolist can produce her output in either of two plants. Having sold all of her output she discovers that the marginal cost in plant 1 is $30 while the marginal cost in plant 2 is $20. To maximize profits the firm will:
answer
produce less output in plant 1 and more in plant 2
question
Suppose a government sets the price for a natural monopoly at the competitive level such that P = MC. To keep the seller from taking a loss under this policy, the government could provide a lump-sum payment to the firm. How could we determine this payment?
answer
Multiply the competitive quantity by the difference between MC and AC
question
Maui Macadamia Inc. has a monopoly in the macadamia nut industry. The demand curve, marginal revenue and marginal cost curve for macadamia nuts are given as follows:
P = 360 - 4Q
MR = 360 - 8QMC = 4Q
Refer to Scenario 10.9. At the profit maximizing level of output, what is the deadweight loss?
P = 360 - 4Q
MR = 360 - 8QMC = 4Q
Refer to Scenario 10.9. At the profit maximizing level of output, what is the deadweight loss?
answer
900
question
You work as a marketing analyst for a pharmaceutical firm, and you are trying to gather information about the marginal cost of production for a competing firm. You know that they have a patent on a popular medication that sells for $20 per dose, and you believe the elasticity of demand for this product is roughly -4. Assuming the competing firm acts as a profit-maximizing monopolist, what is the competing firm's approximate marginal cost of production?
answer
$15 per dose
question
DVDs can be produced at a constant marginal cost, and Roaring Lion Studios is releasing the DVDs for its last two major films. The DVD for Rambeau 17 is priced at $20 per disk, and the DVD for Schreck 10 is priced at $30 per disk. If the Lerner indices for Rambeau 17 divided by the Lerner index for Schreck 10 equals 0.5, what is the constant marginal cost of producing both DVDs?
answer
MC = $15
question
The demand for tickets to the Katy Perry concert (Q) is given as follows:
Q = 120,000 - 2,000P
The marginal revenue is given as:
MR = 60 - .001Q
The stadium at which the concert is planned holds 60,000 people. The marginal cost of each additional concert goer is essentially zero up to 60,000 fans, but becomes infinite beyond that point.
Refer to Scenario 10.4. Suppose that the municipal stadium authority imposes a tax of $10 per ticket on the concert promoters. Given the information above, the profit maximizing ticket price would:
Q = 120,000 - 2,000P
The marginal revenue is given as:
MR = 60 - .001Q
The stadium at which the concert is planned holds 60,000 people. The marginal cost of each additional concert goer is essentially zero up to 60,000 fans, but becomes infinite beyond that point.
Refer to Scenario 10.4. Suppose that the municipal stadium authority imposes a tax of $10 per ticket on the concert promoters. Given the information above, the profit maximizing ticket price would:
answer
increase by $5
question
Zinc Communications developed a new type of cellular telephone that has a three-dimensional (3-D) screen. The company holds a patent on this technology, so they are the only seller of the 3-D phone when it is introduced. Over time, other companies introduce phones that are similar but not identical (i.e., they do not violate the patent held by Zinc). What happens to the demand for 3-D phones facing Zinc and to the profit-maximizing price for the 3-D phone as these similar products enter the market?
answer
Demand becomes more elastic, price declines
question
Suppose there are seven firms in a market where the three largest firms supply 20% of the market-clearing quantity and the other four firms supply 10% of the market-clearing quantity. What is the five-firm concentration ratio (i.e., the share of total sales controlled by the five largest firms in the market)?
answer
80%
question
Which of the following is NOT true regarding monopoly?
answer
Monopolist can charge as high a price as it likes
question
Maui Macadamia Inc. has a monopoly in the macadamia nut industry. The demand curve, marginal revenue and marginal cost curve for macadamia nuts are given as follows:
P = 360 - 4Q
MR = 360 - 8QMC = 4Q
Refer to Scenario 10.9. What is the profit maximizing level of output?
P = 360 - 4Q
MR = 360 - 8QMC = 4Q
Refer to Scenario 10.9. What is the profit maximizing level of output?
answer
30
question
Refer to Figure 10.4.2 above. The minimum feasible price is:
answer
P3
question
To find the profit maximizing level of output, a firm finds the output level where:
answer
None of these
question
With respect to monopolies, deadweight loss refers to the:
answer
Net loss in consumer and producer surplus due to a monopolist's pricing strategy/policy
question
The more elastic the demand facing a firm,
answer
the lower the value of the Lerner index
question
Barbara is a producer in a monopoly industry. Her demand curve, total revenue curve, marginal revenue curve and total cost curve are given as follows:
Q = 160 - 4P
TR = 40Q - 0.25Q^2
MR = 40 - 0.5Q
TC = 4Q
MC = 4
Refer to Scenario 10.1. How much output will Barbara produce?
Q = 160 - 4P
TR = 40Q - 0.25Q^2
MR = 40 - 0.5Q
TC = 4Q
MC = 4
Refer to Scenario 10.1. How much output will Barbara produce?
answer
72
question
Monopoly power results from the ability to:
answer
set price above marginal cost
question
A monopolist faces the following demand curve, marginal revenue curve, total cost curve and marginal cost curve for its product:
Q = 200 - 2P
MR = 100 - Q
TC = 5Q
MC = 5
Refer to Scenario 10.2. Suppose that a tax of $5 for each unit produced is imposed by state government. What is the profit maximizing price?
Q = 200 - 2P
MR = 100 - Q
TC = 5Q
MC = 5
Refer to Scenario 10.2. Suppose that a tax of $5 for each unit produced is imposed by state government. What is the profit maximizing price?
answer
$55.00
question
A monopolist faces the following demand curve, marginal revenue curve, total cost curve and marginal cost curve for its product:
Q = 200 - 2P
MR = 100 - Q
TC = 5Q
MC = 5
Refer to Scenario 10.2. What is the profit maximizing level of output?
Q = 200 - 2P
MR = 100 - Q
TC = 5Q
MC = 5
Refer to Scenario 10.2. What is the profit maximizing level of output?
answer
95
question
Refer to Figure 10.4.2 above. Suppose that the government decides to limit monopoly power with price regulation. If the government sets the price at the competitive level, it will set the price at:
answer
p4
question
Assume that a profit maximizing monopolist is producing a quantity such that marginal revenue exceeds marginal cost. We can conclude that the:
answer
Firm's output is smaller than the profit maximizing quantity.
question
Suppose that the competitive market for rice in Japan was suddenly monopolized. The effect of such a change would be:
answer
to decrease the consumer surplus of Japanese rice consumers
question
Suppose that a tax of $2 per unit of output is imposed on red rubber ball producers. What level of output maximizes profit?
answer
5
question
The demand curve and marginal revenue curve for red rubber balls are given as follows:
Q = 16 - P
MR = 16 - 2Q
What level of output maximizes profit?
Q = 16 - P
MR = 16 - 2Q
What level of output maximizes profit?
answer
6
question
John is the manufacturer of red rubber balls (Q). He has a red rubber ball manufacturing plant in California, Florida and Montana. The total cost of producing red rubber balls at each of the three plants is given by the following table:
Refer to Scenario 10.6. If red rubber balls can be produced at any of the three plants, what is the marginal cost of 5th red rubber ball?
Refer to Scenario 10.6. If red rubber balls can be produced at any of the three plants, what is the marginal cost of 5th red rubber ball?
answer
4
question
The cartel of oil-producing nations (OPEC) once controlled about 80% of the world petroleum market, but OPEC's market share has declined to about half of its former level. This outcome is a good example of how firms may have:
answer
relatively high short-run monopoly power that declines in the long run
question
If a monopolist sets her output such that marginal revenue, marginal cost and average total cost are equal, economic profit must be:
answer
positive
question
Refer to Figure 10.4.3. In moving from the competitive level of output and price to the monopoly level of output and price, the deadweight loss is the area:
answer
GEH
question
The demand curve and marginal revenue curve for red herrings are given as follows:
Q = 250 - 5P
MR = 50 - 0.4Q
Refer to Scenario 10.3. The marginal cost of red herrings is given as: MC = 0.6Q. What is the profit-maximizing level of output?
Q = 250 - 5P
MR = 50 - 0.4Q
Refer to Scenario 10.3. The marginal cost of red herrings is given as: MC = 0.6Q. What is the profit-maximizing level of output?
answer
50
question
For a monopolist, changes in demand will lead to changes in:
a.) price with no change in output.
b.) output with no change in price.
c.) both price and quantity.
d.) Any of these can be true.
a.) price with no change in output.
b.) output with no change in price.
c.) both price and quantity.
d.) Any of these can be true.
answer
Any of these can be true
question
The monopoly supply curve is the:
a.) same as the competitive market supply curve.
b.) portion of marginal costs curve where marginal costs exceed the minimum value of average variable costs.
c.) result of market power and production costs.
d.) None of these
a.) same as the competitive market supply curve.
b.) portion of marginal costs curve where marginal costs exceed the minimum value of average variable costs.
c.) result of market power and production costs.
d.) None of these
answer
None of these
question
The marginal cost of a monopolist is constant and is $10. The marginal revenue curve is given as follows:
MR = 100 - 2Q
The profit maximizing price is:
MR = 100 - 2Q
The profit maximizing price is:
answer
$55
question
Maui Macadamia Inc. has a monopoly in the macadamia nut industry. The demand curve, marginal revenue and marginal cost curve for macadamia nuts are given as follows:
P = 360 - 4Q
MR = 360 - 8QMC = 4Q
Refer to Scenario 10.9. At the profit maximizing level of output, what is the level of consumer surplus?
P = 360 - 4Q
MR = 360 - 8QMC = 4Q
Refer to Scenario 10.9. At the profit maximizing level of output, what is the level of consumer surplus?
answer
1800
question
The regulatory lag:
answer
is likely to occur with the rate-of-return regulation
question
As the manager of a firm you calculate the marginal revenue is $152 and marginal cost is $200. You should:
answer
reduce output until marginal revenue equals marginal cost
question
Suppose your firm develops a new pharmaceutical product that may be used to reduce blood cholesterol levels, so the firm is the monopoly seller of this drug. If the elasticity of demand for this new product is -4, what markup should your firm use to set the profit-maximizing price for the product?
answer
the price-cost markup is 25% of the price
question
A firm produces garden hoses in California and in Ohio. The marginal cost of producing garden hoses in the two states and the marginal revenue from producing garden hoses are given in the following table:
Refer to Scenario 10.5. From the perspective of the firm, what is the marginal cost of the 5th garden hose?
Refer to Scenario 10.5. From the perspective of the firm, what is the marginal cost of the 5th garden hose?
answer
5
question
Refer to Scenario 10.9. What is the maximum amount that Maui Macadamia would be willing to spend in order to maintain its monopoly through rent seeking?
answer
$5400
question
The marginal revenue of green ink pads is given as follows:
MR = 2500 - 5Q
The marginal cost of green ink pads is 5Q.
Refer to Scenario 10.7. How many ink pads will be produced to maximize profit?
MR = 2500 - 5Q
The marginal cost of green ink pads is 5Q.
Refer to Scenario 10.7. How many ink pads will be produced to maximize profit?
answer
250
question
A monopolist faces the following demand curve, marginal revenue curve, total cost curve and marginal cost curve for its product:
Q = 200 - 2P
MR = 100 - Q
TC = 5Q
MC = 5
Refer to Scenario 10.2. What level of output maximizes total revenue?
Q = 200 - 2P
MR = 100 - Q
TC = 5Q
MC = 5
Refer to Scenario 10.2. What level of output maximizes total revenue?
answer
100
question
The demand for tickets to the Katy Perry concert (Q) is given as follows:
Q = 120,000 - 2,000P
The marginal revenue is given as:
MR = 60 - .001Q
The stadium at which the concert is planned holds 60,000 people. The marginal cost of each additional concert goer is essentially zero up to 60,000 fans, but becomes infinite beyond that point.
Refer to Scenario 10.4. Given the information above, what are the profit maximizing number of tickets sold and the price of tickets?
Q = 120,000 - 2,000P
The marginal revenue is given as:
MR = 60 - .001Q
The stadium at which the concert is planned holds 60,000 people. The marginal cost of each additional concert goer is essentially zero up to 60,000 fans, but becomes infinite beyond that point.
Refer to Scenario 10.4. Given the information above, what are the profit maximizing number of tickets sold and the price of tickets?
answer
60,000; $30
question
Which of the following is true at the output level where P = MC?
answer
The monopolist is not maximizing profit and should decrease output
question
Refer to Figure 10.4.3. At output Qm, and assuming that the monopoly has set her price to maximize profit, the consumer surplus is:
answer
CDE
question
A manufacturer of digital music players uses a proprietary file format that is not used by the other firms in the market. This action by the firm may be an example of using a ________ to reduce the number of firms in the market and to maintain a relatively inelastic demand for its products.
answer
barrier to entry
question
Adriana is a monopolist producing green calculators. The average and marginal cost curves and average and marginal revenue curves for her product are given as follows:
AC = Q + (10,000/Q)
MC = 2QAR = 30 - (Q/2)MR = 30 - Q
Refer to Scenario 10.8. The deadweight loss from monopoly is:
AC = Q + (10,000/Q)
MC = 2QAR = 30 - (Q/2)MR = 30 - Q
Refer to Scenario 10.8. The deadweight loss from monopoly is:
answer
5
question
The marginal revenue of green ink pads is given as follows:
MR = 2500 - 5Q
The marginal cost of green ink pads is 5Q.
Refer to Scenario 10.7. Suppose that the firm chooses to produce 200 ink pads. At this level of output the demand for ink pads is:
MR = 2500 - 5Q
The marginal cost of green ink pads is 5Q.
Refer to Scenario 10.7. Suppose that the firm chooses to produce 200 ink pads. At this level of output the demand for ink pads is:
answer
elastic
question
At the profit-maximizing level of output, demand is:
answer
elastic, but not infinitely elastic
question
The demand curve and marginal revenue curve for red herrings are given as follows:
Q = 250 - 5P
MR = 50 - 0.4Q
Refer to Scenario 10.3. At the profit-maximizing level of output, demand is:
Q = 250 - 5P
MR = 50 - 0.4Q
Refer to Scenario 10.3. At the profit-maximizing level of output, demand is:
answer
elastic, but not infinitely elastic
question
Maui Macadamia Inc. has a monopoly in the macadamia nut industry. The demand curve, marginal revenue and marginal cost curve for macadamia nuts are given as follows:
P = 360 - 4Q
MR = 360 - 8QMC = 4Q
Refer to Scenario 10.9. At the profit maximizing level of output, what is the level of producer surplus?
P = 360 - 4Q
MR = 360 - 8QMC = 4Q
Refer to Scenario 10.9. At the profit maximizing level of output, what is the level of producer surplus?
answer
5,400
question
What is the value of the Lerner index under perfect competition?
answer
0
question
Adriana is a monopolist producing green calculators. The average and marginal cost curves and average and marginal revenue curves for her product are given as follows:
AC = Q + (10,000/Q)
MC = 2QAR = 30 - (Q/2)MR = 30 - Q
Refer to Scenario 10.8. Suppose that the regulatory agency sets your price where average revenue equals average cost. How much profit will Adriana make?
AC = Q + (10,000/Q)
MC = 2QAR = 30 - (Q/2)MR = 30 - Q
Refer to Scenario 10.8. Suppose that the regulatory agency sets your price where average revenue equals average cost. How much profit will Adriana make?
answer
She will break even
question
Assume that a profit maximizing monopolist is producing a quantity such that marginal revenue exceeds marginal cost. We can conclude that the:
answer
firm's output is smaller than the profit maximizing quantity
question
A firm produces garden hoses in California and in Ohio. The marginal cost of producing garden hoses in the two states and the marginal revenue from producing garden hoses are given in the following table:
Refer to Scenario 10.5. How many garden hoses should be produced in California in order to maximize profits?
Refer to Scenario 10.5. How many garden hoses should be produced in California in order to maximize profits?
answer
3
question
Refer to Figure 10.4.3. In moving from the competitive level of output and price to the monopoly level of output and price, the monopolist is able to add to producer surplus:
answer
The area BCEF less the area GFH
question
The marginal revenue of green ink pads is given as follows:
MR = 2500 - 5Q
The marginal cost of green ink pads is 5Q.
Refer to Scenario 10.7. Suppose that the firm chooses to produce 200 ink pads. At this level of output the demand for ink pads is:
MR = 2500 - 5Q
The marginal cost of green ink pads is 5Q.
Refer to Scenario 10.7. Suppose that the firm chooses to produce 200 ink pads. At this level of output the demand for ink pads is:
answer
elastic
question
Deadweight loss from monopoly power is expressed on a graph as the area between the:
answer
average revenue curve and the marginal cost curve bounded by the quantities produced by competitive and monopoly markets.
question
Assume that a firm's marginal cost is $10 and the elasticity of demand is -2. We can conclude that the firm's profit maximizing price is approximately:
answer
$20
question
A monopolist faces the following demand curve, marginal revenue curve, total cost curve and marginal cost curve for its product:
Q = 200 - 2P
MR = 100 - Q
TC = 5Q
MC = 5
Refer to Scenario 10.2. Suppose that a tax of $5 for each unit produced is imposed by state government. What is the profit maximizing price?
Q = 200 - 2P
MR = 100 - Q
TC = 5Q
MC = 5
Refer to Scenario 10.2. Suppose that a tax of $5 for each unit produced is imposed by state government. What is the profit maximizing price?
answer
$55
question
A monopolist faces the following demand curve, marginal revenue curve, total cost curve and marginal cost curve for its product:
Q = 200 - 2P
MR = 100 - Q
TC = 5Q
MC = 5
Refer to Scenario 10.2. Suppose that in addition to the tax, a business license is required to stay in business. The license costs $1000. What is the profit maximizing level of output?
Q = 200 - 2P
MR = 100 - Q
TC = 5Q
MC = 5
Refer to Scenario 10.2. Suppose that in addition to the tax, a business license is required to stay in business. The license costs $1000. What is the profit maximizing level of output?
answer
90
question
The marginal revenue of green ink pads is given as follows:
MR = 2500 - 5Q
The marginal cost of green ink pads is 5Q.
Refer to Scenario 10.7. How many ink pads will be produced to maximize revenue?
MR = 2500 - 5Q
The marginal cost of green ink pads is 5Q.
Refer to Scenario 10.7. How many ink pads will be produced to maximize revenue?
answer
500
question
Under which of the following scenarios is it most likely that monopoly power will be exhibited by firms?
answer
When there are few firms in the market and the demand curve faced by each firm is relatively inelastic
question
The ________ elastic a firm's demand curve, the greater its ________.
answer
less; monopoly power
question
Which of the following strategies are used by business firms to capture consumer surplus?
answer
All of these (price discrimination, bundling, two part tariffs)
question
Under perfect price discrimination, consumer surplus:
answer
equals zero
question
A local restaurant offers "early bird" price discounts for dinners ordered from 4:30 to 6:30 PM. This is an example of:
answer
peak-load pricing
question
A firm setting a two-part tariff with only one customer should set the entry fee equal to:
answer
consumer surplus
question
Which of the following product pairs would NOT be good candidates for price discrimination through tying?
answer
Pencils and paper
question
For a perfect first-degree price discriminator, incremental revenue is:
answer
equal to the price paid for each unit of output
question
Second-degree price discrimination is the practice of charging:
answer
different prices for different quantity blocks of the same good or services
question
Discrimination based upon the quantity consumed is referred to as ________ price discrimination.
answer
second-degree
question
A local restaurant offers an "all-you-can-eat" salad bar for $3.49. However, with any sandwich, a customer can add the "all-you-can-eat" salad bar for $1.49. This is an example of:
answer
None of these
question
The price of on-campus parking from 8:00 AM to 5:00 PM, Monday through Friday, is $3.00. From 5:00 PM to 10:00 PM, Monday through Friday, the price is $1.00. At all other times parking is free. This is an example of:
answer
none of these
question
The maximum price that a consumer is willing to pay for a good is called:
answer
the reservation price
question
Many cellular phone rate plans are structured as a combination of ________ price discrimination
answer
second-degree and third-degree
question
The local cable TV company charges a "hook-up" fee of $30 per month. Customers can then watch programs on a "pay-per-view" basis (a fee is charged for every program watched). This is an example of:
answer
a two-part tariff
question
If there are open first-class seats available on a particular flight, some airlines allow customers with coach (discount) tickets to upgrade to first-class tickets during the electronic check-in process. Suppose the regular price of a first-class ticket is $800, the total price of the upgrade ticket (original price plus the upgrade) is $400, the marginal cost of serving both types of customers (full-fare and upgrade first-class flyers) is $100, and the airline maximizes profits. Which of the following statements is true?
answer
MR must be the same for both full-fare and upgrade customers.
question
When the movie Jurassic Park debuted in Westwood, California, the price of tickets was $7.50. After several months the ticket price had fallen to $4.00. This is an example of:
answer
None of these
question
Refer to Figure 11.3.2 above. This figure is a representation of:
answer
peak-load pricing, which is different from third-degree price discrimination.
question
Rather than charging a single price to all customers, a firm charges a higher price to men and a lower price to women. By engaging in this practice, the firm:
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is attempting to convert consumer surplus into producer surplus.
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The manager of a firm is attempting to practice third degree price discrimination. She has equated the marginal revenue in each of her markets. By doing this, her:
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revenues are maximized, given her level of output.
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Your local grocery store offers a coupon that reduces the price of milk during the coming week. The regular retail price of milk in the store is $3.00 per gallon, and the coupon price is $2.00 per gallon for the next week. If the store maximizes profits and the price elasticity of demand for milk is -2 for coupon users, what is the price elasticity of demand for non-users?
answer
-1.5
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The pricing technique known as tying:
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All of these (permits a firm to meter demand, permits a firm to practice price discrimination, enables a firm to extend its monopoly power to new markets
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A local theater charges $5.00 for every matinee (daytime) ticket, but the ticket prices are much higher during the evening. This is an example of:
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peak-load pricing
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Refer to Figure 11.2.1 above. When the firm charges the reservation price to each consumer, the additional profit equals area:
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C+D
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n 1994, the Walt Disney Corporation ran a special promotion on tickets to Disneyland. Residents of southern California who lived near the amusement park were offered admission at the special price of $22. Other visitors to Disneyland were charged about $30. This practice is an example of:
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price descrimination
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A doctor charges two different prices for medical services, and the price level depends on the patients' income such that wealthy patients are charged more than poorer ones. This pricing scheme represents a form of:
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third-degree price discrimination
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Club Med, which operates a number of vacation resorts, offers vacation packages at a lower price in the winter (i.e., the "off season") than in the summer. This practice is an example of:
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Both peak-load pricing and intertemporal price discrimination are correct.
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The authors explain that the marginal cost of production does not have to be constant in order to maximize profits under intertemporal price discrimination. Which of the following is NOT an example of changing marginal costs under profit-maximizing intertemporal price discrimination?
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Marginal cost increases sharply after the initial marketing stages when the product is sold to the broader market of consumers.
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A tennis pro charges $15 per hour for tennis lessons for children and $30 per hour for tennis lessons for adults. The tennis pro is practicing:
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third-degree price discrimination
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A firm sells an identical product to two groups of consumers, A and B. The firm has decided that third-degree price discrimination is feasible and wishes to set prices that maximize profits. Which of the following best describes the price and output strategy that will maximize profits?
answer
MRA = MRB = MC.
question
Season ticket holders for the St. Louis Rams received a surprise when they read the applications forms to renew their season tickets. In order to get their season ticket to the Rams' home games, they also had to buy tickets to the preseason games. Many season ticket holders grumbled about this practice as an underhanded way for the St. Louis Rams to get more money from its season ticket holders. This practice is an example of:
answer
bundling
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Suppose that the marginal cost of an additional ton of steel produced by a Japanese firm is the same whether the steel is set aside for domestic use or exported abroad. If the price elasticity of demand for steel is greater abroad than it is in Japan, which of the following will be correct?
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The Japanese firm will sell steel at a lower price abroad than they will charge domestic users.
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In peak-load pricing,
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marginal revenue in the peak period is greater than in the off-peak period.
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Automobile manufacturers commonly sell new car models at the full suggested retail price during the first few years the car is on the market, and they do not offer rebates or discounts. After the initial sales period, the manufacturers typically offer rebates or discounts on these models. The marginal cost of manufacturing the cars is constant across time. Which of the following statements is true?
answer
Early buyers have higher reservation prices for the new models, and the manufacturers maximize profits by charging these buyers a higher price.
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You produce stereo components for sale in two markets, foreign and domestic, and the two groups of consumers cannot trade with one another. If your firm practices third-degree price discrimination to maximize profits, the marginal revenue:
answer
All of these
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When a firm charges each customer the maximum price that the customer is willing to pay, the firm:
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engages in first-degree price discrimination.
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Suppose a firm has market power and faces a downward sloping demand curve for its product, and its marginal cost curve is upward sloping. If the firm reduces its price, then:
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producer surplus increases due to new buyers, but the producer surplus from existing customers declines due to the lower price.
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A national chain of bookstores has initiated a frequent buyer program. If you buy a frequent buyer card for $10, you are entitled to a 10 percent discount on all purchases for 1 year. This practice is an example of:
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two-part tariff.
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Which of the following statements about setting optimal two-part tariffs for many consumers is NOT true?
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The profit from the entrance fee (tariff) is a convex function of the tariff because if first declines and then increases as the tariff increases.
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When a monopolist engages in perfect price discrimination
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the demand curve and the marginal revenue curve are identical.
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An amusement park charges an entrance fee of $75 per person plus $2.50 per ride. This is an example of:
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a two-part tariff.
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Mixed bundling is more profitable than pure bundling when:
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Both the marginal cost of each good being sold is positive and the consumers' reservation values of each good being sold are not perfectly negatively correlated with one or another are correct.
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You produce stereo components for sale in two markets, foreign and domestic, and the two groups of consumers cannot trade with one another. You will charge the higher price in the market with the:
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lower own price elasticity of demand (more inelastic demand).
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Refer to Figure 11.1.1 above. To capture the consumer surplus along the B range, the firm would ideally charge:
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a higher price to consumers willing to pay more and a lower price to those willing to pay less.
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A third-degree price discriminating monopolist can sell its output either in the local market or on an internet auction site (or both). After selling all of its output, the firm discovers that the marginal revenue earned in the local market was $20 while its marginal revenue on the internet auction site was $30. To maximize profits the firm should:
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have sold less output in the local market and more on the internet auction site.
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Bundling products makes sense for the seller when:
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both consumers have heterogeneous demands and firms cannot price discriminate.
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Refer to Figure 11.3.1 above. The price-discriminating firm earns a higher profit by:
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charging a lower price as time goes by.
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Which of the following is NOT a potential objective of tying strategies used by firms?
answer
Reduce production costs and avoid problems associated with diseconomies of scale.
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Albatross Software has two main products: WindSong is a program that can be used to edit audio files and SunBurst is a program that can be used to edit digital photos. The two major types of customers are small businesses and home users. The small business customers have a reservation price of $300 for WindSong and $450 for SunBurst. The home users have a reservation price of $100 for WindSong and $125 for SunBurst. Which of the following statements is true?
answer
Bundling the two software products is not likely to be profitable because the demands are positively correlated.
question
Refer to Figure 11.5.1 above. The points on the figure represent the reservation prices of four different consumers. With mixed bundling:
answer
consumers A and D pay $90 for a single good, and consumers B and C pay $120 for a bundle.
question
A third-degree price discriminating monopolist can sell its output either in the local market or on an internet auction site (or both). After selling all of its output, the firm discovers that the marginal revenue earned in the local market was $20 while its marginal revenue on the internet auction site was $30. To maximize profits the firm should:
answer
have sold less output in the local market and more on the internet auction site.
question
Which of the following is NOT a potential objective of tying strategies used by firms?
answer
Reduce production costs and avoid problems associated with diseconomies of scale.
question
Albatross Software has two main products: WindSong is a program that can be used to edit audio files and SunBurst is a program that can be used to edit digital photos. The two major types of customers are small businesses and home users. The small business customers have a reservation price of $300 for WindSong and $450 for SunBurst. The home users have a reservation price of $100 for WindSong and $125 for SunBurst. Which of the following statements is true?
answer
Bundling the two software products is not likely to be profitable because the demands are positively correlated.
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Bindy, an 18-year-old high school graduate, and Luciana, a 40-year-old college graduate, just purchased identical hot new sports cars. Acme Insurance charges a higher rate to insure Bindy than Luciana. This practice is an example of:
answer
none of these
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Louey's Greasy Spoon restaurant charges $15 for each dinner entree and $5 for each dessert selection, and they offer a dinner special that provide an entree and dessert for $18. If a diner at Louey's assigns zero value to dessert and $19 to an entree, what is their optimal decision?
answer
Buy only the entree
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When a company introduces new audio products, it often initially sets the price high and lowers the price about a year later. This is an example of:
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intertemporal price discrimination
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Some grocery stores are now offering customers coupons which entitle them to a discount on certain items on their next visit when they go through the check-out line. This practice is an example of:
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third-degree price discrimination
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When the movie Jurassic Park debuted in Westwood, California, the price of tickets was $7.50. After several months the ticket price had fallen to $4.00. This is an example of:
answer
none of these
question
What is the key characteristic of profit maximizing price discrimination that distinguishes intertemporal price discrimination from peak-load pricing?
answer
Marginal costs are independent across time periods under peak-load pricing.
question
Rather than charging a single price to all customers, a firm charges a higher price to men and a lower price to women. By engaging in this practice, the firm:
answer
is attempting to convert consumer surplus into producer surplus.