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price elasticity of demand
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a measure of how much the quantity demanded of a good responds to a change in the price of that good, computed as the percentage change in quantity demanded divided by the percentage change in price
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inelastic demand
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A situation in which an increase or a decrease in price will not significantly affect demand for the product
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perfectly inelastic demand
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the case where the quantity demanded is completely unresponsive to price and the price elasticity of demand equals zero, cause a vertical curve
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total revenue
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the total amount of money a firm receives by selling goods or services
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quantity effect
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after a price increase, fewer units are sold, which tends to lower revenue
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If demand for a good is unit-elastic (the price elasticity of demand is 1), an increase in price:
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does not change total revenue. In this case, the quantity effect and the price effect exactly offset each other.
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When demand is inelastic:
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the quantity effect is dominated by the price effect; so a fall in price reduces total revenue.
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When demand is elastic:
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the quantity effect dominates the price effect; so a fall in price increases total revenue.
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cross price elasticity of demand
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a measure of how much the quantity demanded of one good responds to a change in the price of another good, computed as the percentage change in quantity demanded of the first good divided by the percentage change in the price of the second good
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When two goods are substitutes, like hot dogs and hamburgers, the cross-price elasticity of demand is positive:.
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a rise in the price of hot dogs increases the demand for hamburgers — that is, it causes a rightward shift of the demand curve for hamburgers
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If the goods are close substitutes, the cross-price elasticity will be:
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positive and large.
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If the goods are not close substitutes, the cross-price elasticity will be:
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positive and small.
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income elasticity of demand
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a measure of how much the quantity demanded of a good responds to a change in consumers' income, computed as the percentage change in quantity demanded divided by the percentage change in income
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the demand for a good is income-elastic if the:
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if the income elasticity of demand for that good is greater than 1
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the demand for a good is income-inelastic if:
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the income elasticity of demand for that good is positive but less than 1
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perfectly inelastic supply
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Refers to a price elasticity of supply value of zero, and arises in the case of a vertical supply curve.
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perfectly elastic supply
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Refers to a price elasticity of supply value of infinity, and arises in the case of a horizontal supply curve.
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If the number of sellers in a market increases, then the
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price will decrease and quantity will increase
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if the number of seller in a market decreases then the
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price will increase and quantity will decrease
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production function
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the relationship between quantity of inputs used to make a good and the quantity of output of that good
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fixed input
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an input whose quantity is fixed for a period of time and cannot be varied
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variable input
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an input whose quantity the firm can vary at any time
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total production curve
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shows how the quantity of output depends on the quantity of the variable input, for a given quantity of the fixed input
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marginal product
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the increase in output that arises from an additional unit of input
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diminishing returns to an input
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when an increase in the quantity of that input, holding the levels of all other inputs fixed, leads to a decline in the marginal product of that input
it will cause the marginal output to slope upward
it will cause the marginal output to slope upward
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when marginal product < average product, average product:
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average product falls
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when marginal product > average product, average product:
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average product rises
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when marginal product = average product, average product:
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average product rises
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average product is maximized when:
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when marginal product = average product
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variable costs
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costs that vary with the quantity of output produced
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Total Cost Equation
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fixed cost + variable cost
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total cost curve
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shows how total cost depends on the quantity of output
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average total cost
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total cost divided by the quantity of output
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marginal cost
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the cost of producing one more unit of a good
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U-shaped average total cost curve
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a distinctive graphical representation of the relationship between output and average total cost; the average total cost curve at first falls when output is low and then rises as output increases.
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average fixed cost
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fixed cost divided by the quantity of output
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average variable cost
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variable cost divided by the quantity of output
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2 opposing affects that increasing output has on average total cost:
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the spreading effect
the diminishing returns effect
the diminishing returns effect
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the spreading effect
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the larger the output, the greater the quantity of output over which fixed cost is spread, leading to lower average fixed cost
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the diminishing effect
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the larger the output, the greater the amount of variable input required to produce additional units, leading to higher average variable cost
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at low levels of output, the _______ effect is more powerful
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the spreading effect
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at high levels of output, the _______ effect is more powerful
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the diminishing effect
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minimum-cost output
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the quantity of output at which the average total cost is lowest—the bottom of the U-shaped average total cost curve.
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At output greater than the minimum-cost output, marginal cost is:
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greater than average total cost and average total cost is rising.
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At output less than the minimum-cost output, marginal cost is:
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less than average total cost and average total cost is falling.
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At the minimum-cost output, average total cost is:
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equal to marginal cost.
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long-run average total cost curve
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shows the relationship between output and average total cost when fixed cost has been chosen to minimize average total cost for each level of output
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increasing returns to scale
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when long-run average total cost declines as output increases
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decreasing returns to scale
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when long-run average total cost increases as output increases
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constant returns to scale
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the property whereby long-run average total cost stays the same as the quantity of output changes
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When demand is unit-elastic:
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the two effects exactly balance; so a fall in price has no effect on total revenue.
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marginal decisions
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decisions about whether to do a bit more or a bit less of an activity
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long run
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the time period in which a firm can adjust the quantity of any input.
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If average variable cost is falling within a range of output, then in this range it must also be TRUE that:
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average variable cost is greater than marginal cost.
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When a firm is experiencing decreasing returns to scale, the long-run average total cost curve is:
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upward sloping
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After the point of diminishing returns, each additional worker:
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has less of the fixed input to work with, which causes each additional worker to produce less than the previous worker.
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Over longer periods of time, demand tends to become:
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more elastic
this is because in the long run people have time to compensate for the changes unlike in the short run
this is because in the long run people have time to compensate for the changes unlike in the short run
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When there are fewer substitutes, demand tends to be:
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less elastic
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Price Effect of Supply
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The effect that prices have on the quantity of a product that suppliers offer for sale
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price taking producers
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a producer whose actions have no effect on the market price of the good or service it sells.
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price taking consumers
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a consumer whose actions have no effect on the market price of the good or service that the consumer buys.
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perfectly competitive industry
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an industry in which all producers are price-takers
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Two Necessary Conditions for Perfect Competition
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The industry must contain many producers, each having a small market share.
The industry must produce a standardized product.
The industry must produce a standardized product.
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market share
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the fraction of the total industry output accounted for by producer's output.
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standardized product
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output of different producers regarded by consumers as the same good; also referred to as a commodity.
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free entry and exit
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describes an industry that potential producers can easily enter or current producers can easily leave.
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profit-maximizing principle of marginal analysis
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when faced with a profit-maximizing "how much" decision, the optimal quantity is the largest quantity at which the marginal benefit is greater than or equal to marginal cost
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marginal revenue
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the additional income from selling one more unit of a good; sometimes equal to price
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optimal output rule
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the principle that profit is maximized by producing the quantity of output at which the marginal revenue of the last unit produced is equal to its marginal cost.
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marginal revenue curve
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a graphical representation showing how marginal revenue varies as output varies.
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price-taking firm's optimal output rule
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the principle that a price-taking firm's profit is maximized by producing the quantity of output at which the market price is equal to the marginal cost of the last unit produced.
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economic profit
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total revenue minus total cost, including both explicit and implicit costs
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accounting profit
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total revenue minus total explicit cost
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minimum cost output
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the quantity of output at which the average total cost is lowest—the bottom of the U-shaped average total cost curve.
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If the firm produces a quantity at which TR > TC
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the firm is profitable
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If the firm produces a quantity at which TR = TC
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the firm breaks even
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if the firm produces a quantity at which Tr < TC
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the firm incurs a loss
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to be profitable, the market price must be __________________ the average total cost of quantity that it produces
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greater than
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if the firm produces a quantity at which P > ATC
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then the firm is profitable
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if the firm produces a quantity at which P = ATC
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then the firm breaks even
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if the firm produces a quantity at which P < ATC
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then the firm incurs a loss
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break-even price
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the market price at which a price-taking firm earns zero profits.
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why should a firm produce output even if it falls below the ATC?
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because in the short run, fixed cost must still be paid and therefore does not increase the price to produce more of that good. (but variable costs do matter)
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2 cases you need to consider when analyzing optimal production
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When the market price is below minimum average variable cost
When the market price is greater than or equal to minimum average variable cost
When the market price is greater than or equal to minimum average variable cost
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shut-down price
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the price at which a firm will cease production in the short run if the market price falls below the minimum average variable cost.
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The firm should produce in the short run as long as price:
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is greater than minimum average variable cost
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sunk cost
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a cost that has already been committed and cannot be recovered
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short run individual supply curve
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shows how an individual producer's profit-maximizing output quantity depends on the market price, taking fixed cost as given
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free entry
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the ability of a firm to enter an industry without encountering legal or technical barriers
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industry supply curve
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a graphical representation that shows the relationship between the price of a good and the total output of the industry for that good.
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short run industry supply curve
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a graphical representation that shows how the quantity supplied by an industry depends on the market price given a fixed number of producers.
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short run market equilibrium
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an economic balance that results when the quantity supplied equals the quantity demanded, taking the number of producers as given
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long run market equilibrium
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an economic balance in which, given sufficient time for producers to enter or exit an industry, the quantity supplied equals the quantity demanded
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long run industry supply curve
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a graphical representation that shows how quantity supplied responds to price once producers have had time to enter or exit the industry.
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the long-run industry supply curve slopes downwards when:
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when an industry faces increasing returns to scale, in which average costs fall as output rises.
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the long-run industry supply curve slopes upwards when:
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producers must use some input that is in limited supply (that is, inelastically supplied). As the industry expands, the price of that input is driven up.
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three conclusions about the cost of production and efficiency in the long-run equilibrium of a perfectly competitive industry
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1. In a perfectly competitive industry in equilibrium, the value of marginal cost is the same for all firms.
2. In a perfectly competitive industry with free entry and exit, each firm will have zero economic profit in long-run equilibrium.
3. The long-run market equilibrium of a perfectly competitive industry is efficient: no mutually beneficial transactions go unexploited.
2. In a perfectly competitive industry with free entry and exit, each firm will have zero economic profit in long-run equilibrium.
3. The long-run market equilibrium of a perfectly competitive industry is efficient: no mutually beneficial transactions go unexploited.
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In a perfectly competitive industry in equilibrium, the value of marginal cost is the same for all firms because:
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all firms produce the quantity of output at which marginal cost equals the market price, and as price-takers they all face the same market price.
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In a perfectly competitive industry with free entry and exit, each firm will have zero economic profit in long-run equilibrium because:
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Each firm produces the quantity of output that minimizes its average total cost — corresponding to point Z in panel (c) of Figure 12-7. So the total cost of production of the industry's output is minimized in a perfectly competitive industry.
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The long-run market equilibrium of a perfectly competitive industry is efficient: no mutually beneficial transactions go unexploited because:
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all consumers who have a willingness to pay greater than or equal to sellers' costs actually get the good. In addition, when a market is efficient, the market price matches all consumers with a willingness to pay greater than or equal to the market price to all sellers who have a cost of producing the good less than or equal to the market price.
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the exception to the cost of production and efficiency in long run equilibrium
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an industry with increasing costs across the industry. Given a sufficiently high market price, early entrants make positive economic profits, but the last entrants do not as the market price falls. Average costs are minimized for later entrants, as the industry reaches long-run equilibrium, but not necessarily for the early ones.
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diminishing returns means
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larger amount of labor are needed to produce an additional unit of output.
the profit per unit gets smaller and smaller
the profit per unit gets smaller and smaller
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increasing returns means
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smaller amount of labor are needed to produce an additional unit of output.
the profit per unit gets bigger and bigger
the profit per unit gets bigger and bigger
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when should a firm cease production immediately?
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When the market price is below minimum average variable cost, the price the firm receives per unit is not covering its variable cost per unit. A firm in this situation should cease production immediately.