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short run
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time frame in which the quantity of at least one factor of production is fixed
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firm's plant
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fixed factors of production (capital, land, entrepreneurship)
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long run
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time frame in which the quantities of all factors of production can be varied
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sunk cost
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the past expenditure on a plant that has no resale value
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total product
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the maximum output that a given quantity of labor can produce
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marginal product of labor
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the increase in total product that results from a one-unit increase in the quantity of labor employed, with all other inputs remaining the same
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average product of labor
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tells us how productive workers are on average; equal to total product divided by the quantity of labor employed
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diminishing marginal returns
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occurs when the marginal product of an additional worker is less than the marginal product of the previous worker
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law of diminishing returns
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as a firm uses more of a variable factor of production with a given quantity of the fixed factor of production, the marginal product of the variable factor eventually diminishes
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total cost
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the cost of all the factors of production the firm uses
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total fixed cost
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the cost of the firm's fixed factors
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total variable cost
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the cost of the firm's variable factors
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marginal cost
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the increase in total cost that results from a one-unit increase in output
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average fixed cost
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total fixed cost per unit of output
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average variable cost
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total variable cost per unit of output
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average total cost
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total cost per unit of output
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long-run average cost curve
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the relationship between the lowest attainable average total cost and output when the firm can change both the plant it uses and the quantity of labor it employs
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economies of scale
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features of a firm's technology that make average total cost fall as output increases
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diseconomies of scale
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features of a firm's technology that make average total cost rise as output increases
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constant returns to scale
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features of a firm's technology that keeps average total cost constant as output increases
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minimum efficient scale
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the smallest output at which long-run average cost reaches its lowest level