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elasticities
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percent change in the dependent economic variable due to a percent change in the independent economic variable
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price elasticity of demand
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a measure of the sensitivity of demand to changes in price- percent change in quantity demanded over the percent change in price
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elastic
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describes demand that is very sensitive to a change in price, greater than 1
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inelastic
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describes demand that is not very sensitive to price changes, less than 1
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revenue
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price times quantity
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factors that affect elasticity
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input cost as a percent of final cost, time, availability of substitutes
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cross-price elasticity
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the percent change in demand for product A that occurs in response to a percent change in price of product B
percent change in Qx due to a percent change in Py
percent change in Qx due to a percent change in Py
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income elasticity
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the percent change in quantity demanded due to a percent change in income
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price elasticity of supply
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percent change in quantity supplied due to percent change in price
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substitute
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use in place
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complement
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use with it
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utility
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the satisfaction from consuming a good or service
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the paradox of diamonds and water
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illustrates the difficulty of using total utility to explain consumer behavior
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marginal utility
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satisfaction of consuming one more unit of the good
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law of diminishing marginal utility
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the more you consume of a good, the less you value the consumption of another unit of the good
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MUx/Px=MUy/Py
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the maximum satisfaction for a consumer occurs when all the marginal utilities are equal as corrected for price
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the maximum satisfaction for a consumer occurs when all the marginal utilities are equal as corrected for price
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MUx/Px=MUy/Py
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necessary assumptions for measurement and use
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utility maximizing
economically rational
nonsatiation of wants
economically rational
nonsatiation of wants
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economically rational
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maximizing utility and making economic sense
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nonsatiation of wants
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"more is better"
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short-run
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some economic factors are considered fixed
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long-run
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all economic factors are considered variable
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fixed costs
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costs that do not vary with the level of production (exist only in the short-run)
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variable costs
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costs that depend on the level of production
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total costs
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fixed costs plus variable costs
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marginal costs
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the cost of producing one more unit of a good
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perfect competition
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a large number of buyers and sellers
a standardized product
easy entry and exit from the market
a standardized product
easy entry and exit from the market
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under conditions of perfect competition...
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MC=MR (marginal cost=marginal revenue)
P=MC (price=marginal cost)
MR=AR (marginal revenue=average revenue)
AR=ATC (average revenue=average total cost)
MC=ATC (marginal cost=average total cost)
MC=ATC=LRAC (marginal cost=average total cost=long run average cost)
P=MC (price=marginal cost)
MR=AR (marginal revenue=average revenue)
AR=ATC (average revenue=average total cost)
MC=ATC (marginal cost=average total cost)
MC=ATC=LRAC (marginal cost=average total cost=long run average cost)
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marginal cost=marginal revenue
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profit maximization
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price=marginal cost
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economic efficiency
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marginal revenue=average revenue
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perfectly competitive market
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average revenue=average total cost
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normal profits
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marginal cost=average total cost
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minimum cost point
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marginal cost=average total cost=long-run average cost
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optimum output and plant size
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where do perfect competitive firms move toward?
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their break-even point
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economies of scale
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economic incentive is to get larger at the expense of smaller firms- eliminates competition