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Microeconomics
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the study of people and businesses within a single market. This small focus—on
only one particular market
only one particular market
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Law of supply
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an economic principle stating that as price rises, the quantity a seller is willing and able to
sell increases.
sell increases.
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Law of demand
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an economic principle stating that as the price of a good rises, the quantity of the good
consumers are willing and able to buy decreases
consumers are willing and able to buy decreases
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Determinants (Shifters) of Supply: Changes in Costs of productive resources
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When input prices rise, producers must spend more of their
revenue to buy the inputs and therefore are forced to reduce their supply of the good because of
the greater expense associated with the input. When input prices become cheaper, sellers can
increase their supply because it is cheaper to produce their product.
revenue to buy the inputs and therefore are forced to reduce their supply of the good because of
the greater expense associated with the input. When input prices become cheaper, sellers can
increase their supply because it is cheaper to produce their product.
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Determinants (Shifters) of Supply: Changes in Government regulations
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If more taxes are imposed, most businesses will not be willing to supply
as much as before
as much as before
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Determinants (Shifters) of Supply: Changes in Number of sellers
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The supply of a particular good may increase or decrease because of change in
the number of sellers in the market for a good.
the number of sellers in the market for a good.
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Determinants (Shifters) of Supply: Changes in Producer expectations
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When sellers believe the price for a good will go lower in the future and
they can increase their supply now, they will sell all they can before the price decreases. If they
believe prices will go up in the future and they can delay the sale of their goods, they will supply
less of the good now and wait for the price increase.
they can increase their supply now, they will sell all they can before the price decreases. If they
believe prices will go up in the future and they can delay the sale of their goods, they will supply
less of the good now and wait for the price increase.
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Determinants (Shifters) of Supply: Changes in Technology
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Technological improvements in the tools or processes used to make goods and
services increase the supply of those goods and services. New technology eventually makes
production cheaper
services increase the supply of those goods and services. New technology eventually makes
production cheaper
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Determinants (Shifters) of Supply: Changes in Education
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A better-educated and better-trained workforce should be able to produce more goods
in less time. This should lower costs and increase supply.
in less time. This should lower costs and increase supply.
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Determinants (Shifters) of Demand Changes in: Related goods
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Based on the law of demand, we know that when the price of a good rises,
consumers will buy less of that good. If the price of a complementary or related good changes, this
could change the demand curve
consumers will buy less of that good. If the price of a complementary or related good changes, this
could change the demand curve
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Determinants (Shifters) of Demand Changes in: Income
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When a large number of consumers in the market for a good experience a change in
income, the entire demand curve may shift.
income, the entire demand curve may shift.
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Determinants (Shifters) of Demand Changes in: Consumer expectations
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When consumers believe a change in price will occur, they may hold off
on purchasing the good until the price drops or buy more of the good before the price rises.
on purchasing the good until the price drops or buy more of the good before the price rises.
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Determinants (Shifters) of Demand Changes in: Preferences/tastes
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When a large number of consumers experience a change in preference toward
or away from a good, the demand will change.
or away from a good, the demand will change.
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Determinants (Shifters) of Demand Changes in: Number of consumers
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The demand for a good may increase or decrease depending on the
number of people in the market for the good.
number of people in the market for the good.
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Equilibrium price or market clearing price
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is found at the intersection of the market demand and supply
curves. It is the point at which the quantity demanded by consumers is equal to the quantity supplied by
producers.
curves. It is the point at which the quantity demanded by consumers is equal to the quantity supplied by
producers.
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price floor
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sets a minimum
price for which a product can be sold. Price floors often lead to a surplus of a good. An example of a price
floor is a minimum wage.
price for which a product can be sold. Price floors often lead to a surplus of a good. An example of a price
floor is a minimum wage.
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price ceiling
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sets a maximum price at which a good can be sold. A price ceiling
often leads to a shortage. An example of a price ceiling would be rent control.
often leads to a shortage. An example of a price ceiling would be rent control.
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voluntary exchange
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When buyers and sellers freely and willingly engage in market transactions
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circular flow diagram
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shows the interactions between buyers and sellers in different markets
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Households in the factor market
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own productive resources. They sell land, labor, and capital to
businesses in the factor market in exchange for income
businesses in the factor market in exchange for income
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Households in the product market
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are the
consumers of goods and services. They use their income to buy goods and services from businesses.
consumers of goods and services. They use their income to buy goods and services from businesses.
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Businesses (firms) in the factor market
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consume productive resources (land, labor, capital, and
entrepreneurship)
entrepreneurship)
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Businesses (firms) in the product market
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produce the goods and services purchased
by households. The money received by businesses from households is revenue
by households. The money received by businesses from households is revenue
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Sole proprietorship
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A sole proprietorship has a single owner
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Partnership
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A partnership divides up the risk and reward among a group of people
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Corporations
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Corporations issue stock, and anyone who owns stock in the corporation owns a portion
of that corporation
of that corporation
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Monopoly
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a market structure in which a commodity is supplied by one firm
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Oligopoly
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a market structure of imperfect competition in which an industry is dominated by a small
number of suppliers.
number of suppliers.
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Monopolistic competition
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a market structure in which there are a large number of sellers who are
supplying goods that are close, but not perfect, substitutes. Sellers have a degree of control over price.
There are few long-term barriers of entry and exit
supplying goods that are close, but not perfect, substitutes. Sellers have a degree of control over price.
There are few long-term barriers of entry and exit
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Pure (perfect) competition
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a market structure in which there are a large number of sellers who are
supplying goods but not a large enough number to set the price of the goods. There are no barriers of entry
and exit
supplying goods but not a large enough number to set the price of the goods. There are no barriers of entry
and exit
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public goods and services
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are usually paid for through the collection of taxes. Public goods are "shared consumption"
goods. This means that when one person uses the good it does not lessen the value of the good for
another person. They also are non-exclusionary. This means that it is difficult to prevent someone from
enjoying the benefit from that good even though they are unwilling to pay for that good.
goods. This means that when one person uses the good it does not lessen the value of the good for
another person. They also are non-exclusionary. This means that it is difficult to prevent someone from
enjoying the benefit from that good even though they are unwilling to pay for that good.
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redistribute income
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This means using the tax money from one group
and giving it to other groups. Social welfare payments and unemployment compensation are examples of
the government redistributing income
and giving it to other groups. Social welfare payments and unemployment compensation are examples of
the government redistributing income
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private property rights
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If consumers or
businesses are uncertain that they will be able to hold on to their physical or intellectual property, they are
less likely to purchase goods or invest in or expand their business. Private property rights are protected by
intellectual property laws, such as patents and copyright laws. Deeds for property and titles for cars are
examples of how physical property is protected by the government
businesses are uncertain that they will be able to hold on to their physical or intellectual property, they are
less likely to purchase goods or invest in or expand their business. Private property rights are protected by
intellectual property laws, such as patents and copyright laws. Deeds for property and titles for cars are
examples of how physical property is protected by the government
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Market failures
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occur when the private market is unable to produce goods and services in a way that the
marginal benefit to society from the production of the good is equal to or greater than the marginal cost
to society for producing the good
marginal benefit to society from the production of the good is equal to or greater than the marginal cost
to society for producing the good
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Externalities
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are a type of market failure. They occur when a third party
other than the consumer or producer of a good is hurt or benefits from the production or consumption
of that good.
other than the consumer or producer of a good is hurt or benefits from the production or consumption
of that good.
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market power
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Market power refers to a market failure
resulting from the formation of monopoly and oligopoly market structures.
resulting from the formation of monopoly and oligopoly market structures.
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Government regulation
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Some regulations protect citizens from corporate abuse. Other
government regulations help businesses recover from external problems by offering money to help offset
an unforeseen disaster
government regulations help businesses recover from external problems by offering money to help offset
an unforeseen disaster
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Deregulation
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is the reduction or elimination of government power in an industry.
Deregulation may help increase competition, which could improve business profits and reduce costs for
consumers.
Deregulation may help increase competition, which could improve business profits and reduce costs for
consumers.