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Law of Demand
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the lower the price, the greater the quantity demanded
inverse
inverse
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Law of Supply
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the
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status goods are affected by law of demand
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bc the good itself changes
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substitution effect
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when consumers react to an increase in a good's price by consuming less of that good and more of other goods
negative when price increases (switch = less demand)
positive when the price decreases
ALWAYS OPPOSITE DIRECTION OF PRICE CHANGE
negative when price increases (switch = less demand)
positive when the price decreases
ALWAYS OPPOSITE DIRECTION OF PRICE CHANGE
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income effect
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when price of a good changes, the purchasing power changes
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normal goods
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income effect direction is always opposite to price change
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inferior goods
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income effect is always the same direction as price change
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giffen goods
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demand is upward sloping, price increases and demand increases
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quantity demanded is ONLY affected by
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price
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demand function
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Qd = a − (b × P)
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factors affecting demand
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- change in income
- price of related goods
- future prices
- tastes/preferences
- number of demanders
- market/economic conditions
- price of related goods
- future prices
- tastes/preferences
- number of demanders
- market/economic conditions
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demand function + vars
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Qd = a − (b × P) + (c × PSKIRTS) + (d × INCOME)
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law of supply: the higher the price of the good, the higher the
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qty supplied
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supply slope:
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The change in quantity supplied caused by a $1 change in price of a pair of jeans
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supply equation
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Qs= r + (s× P)
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factors affecting supply
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state of nature
qty of suppliers
expected future price
technology
price of related goods(comp and subst in production)
COST
qty of suppliers
expected future price
technology
price of related goods(comp and subst in production)
COST
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SOLVE FOR EQUILIBRIUM (ALGEBRAICALLY)
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Equal D and S functions
solve for P
solve for P
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consumer surplus
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what a consumer is willing to pay vs what he actually pays
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producer surplus
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what a producer is willing to sell for vs what he actually pays for
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if both increase=
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price is ambiguous
qty increases
qty increases
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if opposite effects on S and D curves
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qty is ambiguous
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price ceiling goes
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below equilibrium
rent top
shortage
rent top
shortage
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price floor goes
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above equilibrium
min wage
surplus
min wage
surplus
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production is affected by
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qty of inputs, cost of inputs, production technology, managers effort to minimize cost
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increasing return of scale
decreasing ( swuare root of inputs)
decreasing ( swuare root of inputs)
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1 percent input causes a more than 1 percent overall output
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short run
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at least one input is fixed
capital (k) is fixed
capital (k) is fixed
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how are marginal cost and product related in the short run?
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MC= W/MPl
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produce one more unit of output with labor
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1/MPl times Wage
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MC VS MPl CURVES
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When q increases, more labor is employed and 𝑀𝑃𝐿 increases causing 𝑀𝐶 to decline.
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MC shape in short run
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𝑀𝐶 is U-shaped (decreasing and then increasing) while 𝑀𝑃𝐿 is inverse U-shaped.
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ATC AND AVC CURVE SHAPED
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Both the AVC and the ATC curves are U-shaped.
due to the shape of 𝑀𝑃𝐿 (and also 𝑀𝐶).
• The first few units are expensive to produce (MC is high and 𝑀𝑃𝐿 is low) because specialization has not yet occurred.
due to the shape of 𝑀𝑃𝐿 (and also 𝑀𝐶).
• The first few units are expensive to produce (MC is high and 𝑀𝑃𝐿 is low) because specialization has not yet occurred.
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if marginal is less than avg
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avg goes down
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MC changes in response to increased fixed cost
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no change
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factors of cost curves
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technology
economies or diseconomies of scale
input prices
economies or diseconomies of scale
input prices
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how much input does LAC show if they are all variable?
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shows the minimum cost combination of inputs for each level of output LAC
it shows the lowest average cost for each amount of output
it shows the lowest average cost for each amount of output
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does it match the atc curves
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it shows the lowest average cost for each amount of output
individual ATC for each output IS NOT the minimum being the point of LAC
no it doesnt
individual ATC for each output IS NOT the minimum being the point of LAC
no it doesnt
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minimum efficient scale
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The lowest rate of output at which a firm takes full advantage of economies of scale
The amount of output at which the LAC first reaches its minimum.
The amount of output at which the LAC first reaches its minimum.
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if the ATC in the short run changes,
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the LAC changes in the same direction
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production function
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100min{𝐾,𝐿}
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does it match the short run curves
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...
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how much input does LAC show if they are all variable?
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...
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short run
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at least one input is fixed
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perfect competition
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Many buyers and sellers• No barriers to entry• Products are homogeneous (identical)• Buyers and sellers have perfect information about the products• No transactions costs
MR=P
MR=P
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barriers of entry examples
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are any factor which makes it difficult for new firms to enter a market.
limited resources, trademark/patents
do not include typical capital costs
limited resources, trademark/patents
do not include typical capital costs
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demand of competitive firms
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market demand is downward sloping
individual demand= price taker= perfectly elastic
individual demand= price taker= perfectly elastic
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TOTAL PROFIT
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total revenue- opp cost
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firm makes an economic profit if
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P > ATC
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Zero economic profit
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when total revenue= total costs
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if a firm has economic loss
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profit maximization becomes loss minimization
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shut doen when
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P<AVC
when mc=avc (minimum avc)
when mc=avc (minimum avc)
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firm short run supply curve
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portion of MC above AVC
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short run market supply
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equals sum of supply for all firms at x price
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in a perfectly competitive market, when demand increases, in long run
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they produce at LRMC which increases qty produced thus make an economic profit
this attract firms to get in
it decreases price and goes back to 0 econ profit
this attract firms to get in
it decreases price and goes back to 0 econ profit
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short run demand increase:
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more input per firm VARIABLE
more supply per firm
profit
more supply per firm
profit
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medium run demand increase
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firms adjust fixed inputs (capital) FIXED
more profits
no firms get in
more profits
no firms get in
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medium run demand increase
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This stage occurs only if firms can increase and decrease fixed inputs before the entry of new firms.
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when entry doesn't raise costs,
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LRS is flat
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when entry does raise costs
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LRS is upward sloping
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in the long run, after increasing M demand
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Managers maximize their profit by producing the quantity that sets long-run marginal cost (LMC) equal to MR. This profit-maximizing quantity exceeds the short-run profit-maximizing quantity.
the MC shifts right to LMC
the MC shifts right to LMC
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the entry of new firms raises costs due to
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congestion
additional demand drives prices of input up
additional demand drives prices of input up
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in the long run, after firms enter
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the new price with 0 profit lies above OG price
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technology shifts
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MC curve to the right. it makes econ profit in short run but not in long run
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overexpansion
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f firms cant change their scale of operations, they will have a loss in lr
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the lowest price at which a firm remains open
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lowest point of vC
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market power
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when the set the prices
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Monopoly Characteristics
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no substitutes
barriers of entry
single seller
barriers of entry
single seller
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in a monopoly the MR
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doesn't equal the P
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more output effect
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revenue increases due to higher demand (sell 1 more unit)
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lower price effect
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revenue decreases bc you sell at a lower price
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in a monopoly the MR
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is always less than P
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in a monopoly, P equals
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MR=MC
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elasticity
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how the qd changes when the price of a product changes
change in qd over change in p
change in qd over change in p
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when E =1 , MR
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is 0
low price effect and more output effect cancel each other out
low price effect and more output effect cancel each other out
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when E >1, MR
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is positive
more output> low price effect
more output> low price effect
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when E<1 , MR
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is negative
low price effect> more output
low price effect> more output
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markup
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factor by which a firm's P is >than MC
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monopoly when demand is inelastic
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never operate
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large elasticity
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means flat D and MR curves
small markup
small markup
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small elasticity
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steep MR and D
more markup
more markup
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in the short run shut down if
in the long run shut down if
in the long run shut down if
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P<AVC
P<ATC
P<ATC
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In long run for Monopoly, other firms
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CANNOT ENTER
so price never goes back to ATC
so price never goes back to ATC
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types of barriers of entry
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copyright(to be the owner)/trademark(to brand)/patent(to produce),trade secret(production technology)
adv
sunk costs
control of raw materials
gov control
economies of scale
adv
sunk costs
control of raw materials
gov control
economies of scale
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natural monopoly
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firm with economies of scale
the LRMC will decrease for the whole time until MR=LMC
the LRMC will decrease for the whole time until MR=LMC
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total surplus in PC vs Monopoly
the price
the production
deadweight loss
the price
the production
deadweight loss
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PC>M
M>PC
PC>M
only in Monopoly
M>PC
PC>M
only in Monopoly
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in the long run, the Monolopy
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does not need to produce at min ATC (perfect comp does)
can have a profit as long as no firms enter
can have a profit as long as no firms enter
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residual demand
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demand of dominant firm. market- competitive fringe
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kink
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abrupt change in slope
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competitive fringe is not willing to supply at
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low prices.
demand equals residual demand
demand equals residual demand
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slope of RD is flat bc
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it is more elastic
flatter than D
flatter than D
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when SCF=D
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RD is 0
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in a dominant market, when you sell more:
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the MR is greater for dominant firm when SCF is active bc they reduce supply. meaning that the lower price effect is less.
the MR is less when SCF shuts down
the MR is less when SCF shuts down
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a dominant firm makimizes profit at
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RMR =MC and at a price where RD is
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a dominant firm's marku will always be ----- than a monopoly due to its elasticity
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less
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when P=D=RD
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the dominant firm has priced out the market for CF
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differentiated products
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varieties of the same product
flavor/brand/cars/phones
flavor/brand/cars/phones
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horizontal vs vertical differentiation
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horizontal= quality is the same
vertical= quality is differetn
vertical= quality is differetn
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monopolistic competition short/long run
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in the short run they can make profit
in the long run they dont
in the long run they dont
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Under perfect competition, the long run supply curve is upward sloping when entry does not raise costs.- A) True- B) False
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FALSE, the long run supply curve under perfect competition is horizontal or perfectly elastic, not upward sloping.