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Elasticity
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measures how much one variable responds to changes in another variable.
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Elasticity
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is a numerical measure of the responsiveness of Qd or Qs to one of its determinants.
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Price elasticity of demand
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measures how much Qd responds to a change in P.
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Price Elasticity of Demand formula
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Percentage change in Qd / Percentage change in P
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midpoint method formula
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end value - start value / midpoint x 100%
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midpoint
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is the number halfway between the start & end values, also the average of those values.
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Price elasticity is higher
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when close substitutes are available.
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Price elasticity is higher
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for narrowly defined goods than broadly defined ones.
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Price elasticity is higher
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for luxuries than for necessities.
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Price elasticity is higher
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in the long run than the short run.
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time horizon
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elasticity is higher in the long run than the short run
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elasticity
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Economists classify demand curves according to their?
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slope of the demand curve
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The price elasticity of demand is closely related to the?
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Rule of thumb
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The flatter the curve, the bigger the elasticity. The steeper the curve, the smaller the elasticity.
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flatter the curve
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bigger the elasticity
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steeper the curve
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smaller the elasticity
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Perfectly inelastic demand
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D curve: vertical ; Consumers' price sensitivity: 0 ; Elasticity: 0
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Inelastic demand
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D curve: relatively steep ; Consumers' price sensitivity: relatively low ; Elasticity: < 1
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Unit elastic demand
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D curve: intermediate slope ; Consumers' price sensitivity: intermediate ; Elasticity: 1
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Elastic demand
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D curve: relatively flat ; Consumers' price sensitivity: relatively high ; Elasticity: > 1
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Perfectly elastic demand
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D curve: horizontal ; Consumers' price sensitivity: extreme ; Elasticity: infinity
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slope of a linear demand curve
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is constant, but its elasticity is not.
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Revenue
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Price x Quantity = ?
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Higher Price
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means more revenue on each unit you sell
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sell fewer units (lower Q)
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due to Law of Demand.
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Demand is elastic
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a price increase causes revenue to fall.
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Demand is inelastic
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a price increase causes revenue to rise.
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Price elasticity of supply
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measures how much Qs responds a change in P.
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Perfectly inelastic
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S curve: vertical ; Sellers' price sensitivity: 0 ; Elasticity: 0
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Inelastic
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S curve: relatively steep ; Sellers' price sensitivity: relatively low ; Elasticity: < 1
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Unit elastic
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S curve: intermediate slope ; Sellers' price sensitivity: intermediate ; Elasticity: 1
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Elastic
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S curve: relatively flat ; Sellers' price sensitivity: relatively high ; Elasticity: > 1
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Perfectly elastic
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S curve: horizontal ; Sellers' price sensitivity: extreme ; Elasticity: infinity
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supply is inelastic
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an increase in demand has a bigger impact on price than on quantity.
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supply is elastic
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an increase in demand has a bigger impact on quantity than on price.
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Supply becomes less elastic
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as Q rises due to сapacity limits.
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income elasticity of demand
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measures the response of Qd to a change in consumer income.
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Income elasticity of demand formula
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Percent change in Qd / Percent change in income
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normal good
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An increase in income causes an increase in demand for a?
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normal goods
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income elasticity > 0.
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inferior goods
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income elasticity < 0.
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cross-price elasticity of demand
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measures the response of demand for one good to changes in the price of another good.
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cross-price elasticity of demand formula
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% change in Qd for good 1 / % change in price of good 2
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substitutes
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cross-price elasticity > 0
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complements
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cross-price elasticity < 0