ENTR/MGMT Reading 4

As JetBlue grew, which of the following occurred during the years following 2007?

A company's goal-directed plans regarding how to compete for advantage is known as the firm's _______?

The perceived value that a company creates for consumers less the company's cost to create the value equals______________.

A __________ strategy aims to create higher value for customers by offering products with unique features but a similar level of costs to those of competing products.

Economies of ________ are the savings that come from producing two or more different outputs at a lower cost than producing each output individually.

Which of the following are business strategies JetBlue pursued in order to gain a competitive advantage?

A _________ outlines the steps a manager will take to achieve competitive advantage in a single product market.

Two important features that managers can adjust in an effort to improve the firm's strategic position are __________.

What are two variables that managers can primarily manipulate in order to answer the question, "How should we compete?"

Unique features and attributes that differentiate a product from a competitors' offerings allow the firm to _____________.

What are considered the two generic business-level strategies?

The Ritz-Carlton provides a personalized customer experience based on sophisticated analysis of data gathered about each guest. This focus on _________ allows the hotel to increase its perceived value.

A manufacturer of electronic components can use its manufacturing machines to produce many different components such as semiconductors, sensors, and capacitors. In this case, the firm benefits from an economy of __________, reducing overall production costs by finding multiple uses for its components and facilities.

Bundling of products and services that are consumed in tandem to create value is an example of _______.

Positive adjustments and product features, customer service, and complements may enable managers to ___________

A cost leader can achieve a competitive advantage by ____________.

Which capability is required to create superior product features?

What are some examples of input factors?

What are some examples of ways that a large retailing firm can increase the perceived value of its offerings by focusing on customer service?

What best defines economies of scope?

Patti's Potato Chips is a national potato-chip manufacturer. Calpurnia's Crisps is a small-batch gourmet chip maker. Based on this information, which of the following is the greatest advantage Patti's has over Calpurnia's?

A tablet manufacturer that includes a free stylus with every purchase is using __________ to enhance users' experiences and increase the perceived value of its tablets.

Why does the learning curve go down when productivity is considered?

True or false: a company that achieves differentiation parity at a lower cost has implemented a successful cost-leadership strategy.

Why is it true that a company that achieves differentiation parity at a lower cost has implemented a successful cost-leadership strategy?

The concept of an ___________ attempts to combine both learning effects and process improvements.

An auto manufacturer that has access to cheaper labor and raw materials than its rivals will have a competitive advantage regarding lower cost of _____________ factors.

Which value driver would be the focus of a company that sells products that are similar to competing products and that provides a 60-day guarantee with no questions asked?

What is one of the benefits of pursuing a differentiation strategy when it comes to the power of suppliers?

A firm that increases its output of a given product and experiences a simultaneous decrease in per unit cost is taking advantage of ___________.

A ___________ strategy attempts to increase the perceived value of a product while controlling costs.

In terms of productivity, what is true of learning curves?

If two firms produce very similar products at the same rate of output, and firm A is able to achieve lower per-unit costs than firm B by taking advantage of a new manufacturing tech, firm A is benefiting from ______________.

What are some components of a cost-leadership strategy?

Which of the following competitive forces can result in the erosion of margins for both differentiation and cost-leadership business strategies?

A producer of consumer headphones that successfully differentiates its products with a patented noise-canceling technology and celebrity endorsements will enjoy which of the following benefits?