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absolute price level
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a measure of the overall price level of the economy as compared with the microeconomic concept of relative prices
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barriers of entry
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structural, legal or regulatory characteristics of the market that keep the other firms from easily producing the same or similar produces at the same cost and that give a firm market power
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circular flow model
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portrays the level of economic activity in a country as a flow of expenditures from the household sector to business firms as consumers purchase goods and services currently produced by these firms and sold in the countrys output markets
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export spending (X)
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The total amount of spending on goods and services currently produced in one country and sold abroad to residents of other countries in a given period of time
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fiscal policy
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changes in taxing and spending by the executive and legislative branches of a country's national government that can be used to either simulate of restrain the economy
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government consumption expenditures and gross investment (G)
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total amount of spending by federal, state, and local governments on consumption outlays for goods and services, depreciation charges for existing structures and equipment, and investment capital outlays for newly acquired structures and equipment in a given period of time
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Gross Domestic Product (GDP)
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The sum total of the value of all the goods and services produced in a nation
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gross private domestic investment (I)
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The total amount of spending on nonresidential structures, equipment, and software; residential structures; and business inventories in a given period of time.
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imperfect competition
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Market structures of monopolistic competition, oligopoly, and monopoly, in which firms have some degree of market power
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import spending (M)
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The total amount of spending on goods and services currently produced in other countries and sold to residents of a given country in a given period of time.
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inputs
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factors of production used to make specific goods and services
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Macroeconomics
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the study of the economy as a whole, including topics such as inflation, unemployment, and economic growth
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managerial economics
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Microeconomics applied to business decision making
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market power
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the ability of a company to change prices and output like a monopolist
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Markets
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the institutions and mechanisms used for buying and selling goods and services. 4 major types: perfect competition, monopolistic competition, oligopoly, monopoly
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Microeconomics
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the study of the economic behavior and decision making of small units, such as individuals, families, and businesses
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monetary policies
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policies used by a government to control the size of its money supply
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monopolistic competition
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a market structure in which many firms sell products that are similar but not identical
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Monopoly
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market structure characterized by a single producer; form of imperfect competition
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Net Export Spending (F)
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The total amount of spending on exports minus the total amount of spending on imports in a given period of time
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Oligopoly
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A market structure in which a few large firms dominate a market. must take rivals actions into account when developing their own competitive strtaegies
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Outputs
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The final good or service that is delivered or provided to the consumer
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perfect competition
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a market structure in which a large number of firms all produce the same product. ease of entry into the market
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personal consumption expenditures (C)
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the expenditures of households for durable and nondurable consumer goods and services
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prices
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the amount of money that has to be paid to acquire a given product
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price-taker
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characteristic of a perfectly competitive firm in which the firm cannot influence the price of its product, but can sell any amount of its output at the price established by the market
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profit
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the difference between total revenue and total cost
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profit maximization
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assumed goal of firms which is to develop strategies to earn the largest amount of profit possible. can focus on revenues, costs, or both
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relative prices
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the price of one good in terms of another good (how prices are defined in microeconomics)
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demand
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functional relationship between the price of a good or service and the quantity demanded by consumers in a given period (all else held constant)
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functional relationship
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The relationship between changes in an independent variable and changes in a dependent variable; a cause-and-effect relationship.
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inferior good
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a good for which, other things equal, an increase in income leads to a decrease in demand
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normal good
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a good for which, other things equal, an increase in income leads to an increase in demand
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substitute goods
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an increase in the price of good Y increases demand for good X, and vice versa
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complementary goods
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increase in the price of good Y decreases demand for good X, and vice versa
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individual demand function
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The function that shows, in symbolic or mathematical terms, the variables that influence the quantity demanded of a particular product by an individual consumer.
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Market Demand Function
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the function that shows, in symbolic or mathematical terms, the variables that influence the quantity demanded of a particular product by all consumers in the market and that is thus affected by the number of consumers in the market.
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demand curve
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a graph of the relationship between the price of a good and the quantity demanded by consumers
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Demand Shifters
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The variables in a demand function that are held constant when defining a given demand curve, but that would shift the demand curve if their values changed
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negative/inverse relationship
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A relationship between two variables, graphed as a downward sloping line, where an increase in the value of one variable causes a decrease in the value of the other variable
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change in quantity demanded
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change in quantity consumers purchase when the price of the good changes, all other factors held constant, pictured as a movement along a given demand curve
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change in demand
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change in quantity purchased when one or more of the demand shifters change, pictured as a shift of the entire demand curve
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horizontal summation of individual demand curves
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The process of deriving a market demand curve by adding the quantity demanded by each individual at every price to determine the market demand at every price
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linear demand function
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a demand function graphed as a straight-line demand curve in which all the terms are either added or subtracted and no terms have exponents other than 1
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supply
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functional relationship between the price of a good or service and the quantity supplied by producers in a given time period, all else held constant
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individual supply function
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the function that shows, in symbolic or mathematical terms, the variables that influence the quantity supplied of a particular product by an individual producer
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Market Supply Function
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The function that shows, in symbolic or mathematical terms, the variables that influence the quantity supplied of a particular product by all producers in the market and that is thus affected by the number of producers in the market
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supply curve
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a graph of the relationship between the price of a good and the quantity supplied
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Supply Shifters
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The other variables in a supply function that are held constant when defining a given supply curve, but that would cause that supply curve to shift if their values changed
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positive (direct) relationship
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Relationship between two variables such that changes in one variable is associated with changes in the other in the same direction.
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linear supply function
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A mathematical supply function, which graphs as a straight-line supply curve, in which all terms are either added or subtracted and no terms have exponents other than 1
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change in quantity supplied
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the change in amount offered for sale in response to a change in price
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change in supply
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A change in the quantity supplied of a good or service at every price; a shift of the supply curve to the left or right.
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equilibrium price (Pe)
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the price that equates quantity supplied with quantity demanded
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equilibrium quantity (Qe)
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the quantity at which quantity demanded and quantity supplied are equal for a certain price level
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shortage
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A situation in which quantity demanded is greater than quantity supplied
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surplus
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A situation in which quantity supplied is greater than quantity demanded
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demand elasticity
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A quantitative measurement (coefficient) showing the percentage change in the quantity demanded of a particular product relative to the percentage change in any one of the variables included in the demand function for that product.
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price elasticity of demand (ep)
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the percentage change in quantity demanded relative to a percentage change in its own price
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total revenue
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The amount of money received by firms when they sell a good or service. TR = P x Q.
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elastic demand
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the percentage change in quantity demanded is greater than the percentage change in price |ep| > 1
price increase results in lower total revenue
price increase results in lower total revenue
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inelastic demand
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the percentage change in quantity demanded is less than the percentage change in price |ep| < 1
price increase results in higher total revenue
price increase results in higher total revenue
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unitary elasticity (or unit elastic)
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percentage change in quantity demanded is exactly equal to the percentage change in price
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arc price elasticity of demand
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A measurement of the price elasticity of demand where the base quantity or price is calculated as the average value of the starting and ending quantities or prices
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Point Price Elasticity of Demand
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A measurement of the price elasticity of demand calculated at a point on the demand curve using infinitesimal changes in prices and quantities
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Total Revenue Function
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The functional relationship that shows the total revenue (price times quantity) received by a producer as a function of the level of output.
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average revenue
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total revenue divided by the quantity sold (equals price of the product)
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average revenue function
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The functional relationship that shows the revenue per unit of output received by the producer at different levels of output
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marginal revenue
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extra revenue from the sale of one additional unit of output, change in total revenue divided by change in output
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marginal revenue function
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The functional relationship that shows the additional revenue a producer receives by selling an additional unit of output at different levels of output
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perfectly inelastic demand
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zero elasticity of demand, illustrated by a vertical demand curve, no change in quantity demanded for any change in price
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Perfectly (infinitely) elastic demand
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horizontal demand curve, the quantity demanded varies tremendously with any change in price
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income elasticity of demand
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percentage change in the quantity demanded of a given good, X, relative to a percentage change in consumer income, assuming all other factors constant
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necessity
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good with income elasticity between 0 and 1 where the expenditure on the good increases less than proportionately with changes in income
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luxury
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a good with an income elasticity greater than 1, the expenditure on the good increases more than proportionately with changes in income
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cross-price elasticity of demand
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percentage change in the quantity demanded of a given good, X, relative to the percentage change in the price of good Y. measures how the demand for one good varies with changes in price of another good
(-) is complementary (+)is substitute
(-) is complementary (+)is substitute
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advertising elasticity of demand
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percentage change in the quantity demanded of a good relative to the percentage change in advertising dollars spent on that good
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production function
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the relationship between quantity of inputs used to make a good and the quantity of output of that good
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fixed input
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an input whose quantity is fixed for a period of time and cannot be varied
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variable input
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an input whose quantity the firm can vary at any time
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short run production function
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A production process that uses at least one fixed input
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long run production function
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A production process in which all inputs are variable
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total product
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the total quantity of a good produced in a given period
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average product
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amount of output per unit of variable input
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marginal product
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additional output produced with an additional unit of variable input
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increasing marginal returns
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results in that region of the marginal product curve where the curve is positive and increasing, so that total product increases at an increasing rate
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Law of Diminishing Marginal Returns
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the phenomenon illustrated by that region of the marginal product curve where the curve is positive but decreasing so product is increasing at decreasing rate
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negative marginal returns
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curve is negative and decreasing, total product is decreasing
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Cost Function
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a graph that shows how much various amounts of production cost, and level of output
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opportunity cost
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economic measure of cost that reflects the use of resources in one activity, such as a production process by one firm, in terms of the opportunities forgone in undertaking the next best alternate activity
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explicit cost
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a cost that involves spending money
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implicit cost
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A firm's opportunity cost of using its own resources or those provided by its owners without a corresponding cash payment
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historical cost
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the actual amount paid for merchandise or other items bought is recorded
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accounting profit
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total revenue minus total explicit cost
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economic profit
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total revenue - explicit costs - implicit costs
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short-run cost function
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A cost function for a short-run production process in which there is at least one fixed input of production
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total fixed cost
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all the expenses that remain the same no matter how many products are made or sold
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total variable cost
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the sum of those changing expenses that are closely related to output
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total cost
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the sum of fixed and variable costs
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average fixed cost
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fixed cost divided by the quantity of output
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average total cost
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total cost divided by the quantity of output, also average fixed cost plus average variable cost
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marginal cost
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the cost of producing one more unit of a good
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profit-maximizing rule
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All firms maximize profit by producing where Marginal Revenue = Marginal Cost
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marginal revenue for the perfectly competitive firm
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marginal revenue curve for the perfectly competitive firm is horizontal b/c the firm can sell all units of output at the market price. price = marginal revenue
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shutdown point for the perfectly competitive firm
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The price, which equals a firm's minimum average variable cost, below which it is more profitable for the perfectly competitive firm to shut down than to continue to produce.
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supply curve for the perfectly competitive firm
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The portion of a firm's marginal cost curve that lies above the minimum average variable cost.
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supply curve for the perfectly competitive industry
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curve that shows the output produced by all perfectly competitive firms in the industry at different prices
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equilibrium point for the perfectly competitive firm
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price = average total cost because the firm earns zero economic profit at this point
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economies of scale
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achieving lower unit costs of production by adopting a larger scale of production, represented by the downward sloping portion of a long-run average cost curve
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diseconomies of scale
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the situation in which a firm's long-run average costs rise as the firm increases output
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industry concentration
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A measure of how many firms produce the total output of an industry. The more concentrated the industry, the fewer the firms operating in that industry.
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price-cost margin
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relationship between price and cost for an industry. subtract total payroll and cost of materials from the value of shipments, then divide results by the value of the shipments
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price setter
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firm in imperfect competition that faces a downward sloping demand curve and must set the profit-maximizing price to charge for its product
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barriers to entry
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structural, legal, or regulatory characteristics of a firm and its market that keep the other firms from producing the same or similar products at the same cost
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lock-in and switching costs
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form of market power for a firm in which consumers become locked into purchasing certain types or brands or products because they would incur substantial costs if they switched to other products
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network externalities
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a barrier to entry that exists because the value of a product to consumers depends on the number of consumers using the product
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learner index
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measure of market power that focuses on the difference between a firm's product price and its marginal cost of production
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concentration ratios
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a measure of market power that focuses on the share of the market held by the X largest firms, where X typically equals 4, 6, or 8
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Herfindahl-Hirschman Index
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measure of market power that is defined as the sum of the squares of the market share of each firm in an industry
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antitrust laws
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legislation, beginning with the Sherman Act of 1890, that attempts to limit the market power of firms and to regulate how firms use their market power to compete with each other