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total cost
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cost of all inputs used by a firm, FC+VC
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fixed cost
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constant costs as output changes (lease payment, insurance)
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variable cost
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costs that change as output changes (electricity, raw materials, laborours)
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margianal cost
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increase in total cost resulting from producing another unit of output (delta TC/delta Q)
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average total cost
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total cost divided by the quantity of output produced tc/q
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average fixed cost
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fc/q
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average variable cost
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vc/q
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implicit cost
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nonmonetary opportunity cost (giving up salary to open business)
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explicit cost
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cost that involves spending money
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marginal product of labor
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increase in total output resulting from adding an additional unit of labor input (delta q/ delta l)
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average product of labor
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tq/l
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marginal revenue
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change in total revenue from selling one more good (delta tr/ delta q)
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technology
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turn inputs into outputs of goods and services
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positive technology change
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produce more using the same inputs or produce more outputs with fewer inputs
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negative technology change
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output may decline
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short run
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the time period in which at least one input is fixed and can't be adjusted (store, office, factory), only variable inputs can be adjusted (workers)
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long run
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the time period in which all inputs can be varied (new tech, bigger factory)
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production function
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the relationship between the inputs employed by a firm and the maximum output it can produce with those inputs
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law of diminishing returns
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the principle that, at some point, adding more of a variable input, such as labor, to the same amount of a fixed input, such as capital, will cause the marginal product of the variable input to decline
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average product of labor
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Q/L
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marginal cost below average total cost
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average total cost is falling, same as average variable cost
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marginal cost above average total cost
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average total cost rises, same as average variable cost
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long-run average cost curve
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a curve that shows the lowest cost at which a firm is able to produce a given quantity of output in the long run, when no inputs are fixed
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economies of scale
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the firm's long-run average costs falling as it increases the quantity of output it produces
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constant returns to scale
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the situation in which a firm's long-run average costs remain unchanged as it increases output
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minimum efficient scale
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the level of output at which all economies of scale are exhausted
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diseconomies of scale
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the situation in which a firm's long-run average costs rise as the firm increases output
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perfectly competitive market
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easy to enter and exit market, non differentiated products, price takers (unable to effect market price) --demand is marginal revenue which is average revenue
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price takers
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unable to effect market price
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profit
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TR-TC
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average revenue
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TR/Q
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shutdown point
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the minimum point on a firm's average variable cost curve; if the price falls below this point, the firm shuts down production in the short run
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economic loss
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the situation in which a firm's total revenue is less than its total cost, including all implicit costs
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long-run competitive equilibrium
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the situation in which the entry and exit of firms has resulted in the typical firm breaking even
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long-run supply curve
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a curve that shows the relationship in the long run between market price and the quantity supplied
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productive efficiency
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a good or service is produced at the lowest possible cost
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allocative effieciency
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production represents consumer preferences, every good produced up to the last unit providing marginal benefit = marginal cost
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marginal benefit
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the additional benefit to a consumer from consuming one more unit of a good or service
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monopolistic market
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a market structure characterized by differentiated products, price makers- they determine the price
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price effect
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lower price for each unit sold
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output effect
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sells higher quantity
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monopolistic market p>MR,
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MR is below the demand curve, will max profits where P>MC
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monopolostic long run
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firms enter market, demand curve shifts left and becomes more elastic, demand curve tangenet to atc
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monopolostic firm entry
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decrease profits, shift individual demand curves left making demand more elastic
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monop
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...