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Barriers to entry
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restrict the number of firms in an industry
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Each firm in Perf. Comp.
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sets the Q based on the market $
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In Perf. Comp. markert, firms set
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quantities but not prices $
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In Perf. Comp. market, the D-curve faced by an IND. FIRM is
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perfectly elastic
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Market D-curve for a product produced in Perf. Comp. industry is normally
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downward-sloping
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If MR of the next (add.) widget a firm produces is $50; its MC is $35, a firm should
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increase production
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An increase in the # of firms in a perf. comp. market causes
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a increase in the market supply curve
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Perf. comp. firm in the long run earns
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positive normal profits and zero economic profits
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During recession, the $ of restaurant meals falls over by 10 percent; most likely cause of
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shift in the D-curve to the left
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Long-run market supply is downward-sloping line in a
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decreasing-cost industry
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Monopoly is a market structure in which
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one firm makes up the entire market
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Monopoly firm is different from a competitive firm in that
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a monopolist can influence the market price whereas a competitive firm cannot
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A sig. difference between Monopoly and Perf. Comp. is that
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monopolist's D-curve is the industry demand curve, whereas the comp. firm's D-curve is perf. elastic
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If a monopolist produces beyond the quantity where MC = MR
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the increase in revenue is less than the increase in cost
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If MR>MC, a monopolist should
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increase production
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If MR<MC, a monopolist should
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decrease production
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D for newly released novels are less price-elastic than the D for older novels; which pricing strategy would a price-discriminating publishing firm follow
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charge a higher price for the older novels
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Natural Monopoly
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occurs when a single firm can supply the entire market demand for a product at a lower T.C. than would be possible if two or more firms supplied the market
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Why are patents important
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patents act as a barrier to entry, allowing monopoly profits
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Monopolistic-ally comp. industry has
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many firms producing diff. products
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Under monopolistic comp., there are
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few barriers to entry
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Because monopolistic competitor has some monopoly power, advertising to increase that monopoly power makes sense as long as
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the MB of advertising exceeds the MC of it
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Fast-food industry is monopolistic-ally comp., a profit-maximizing firm in this industry sells its product at a price
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that maximizes the diff between MR and MC
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Monopolistic-ally comp. firm is earning economic profits in the short run
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these profits will be eliminated in the long run as new firms enter the industry
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If a monopolistic-ally comp. market became perf. comp.; output probably would
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rise
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Strategic decision making is most likely to occur in which market structure
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oligopoly
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Under Oligopoly
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there are only a few sellers in the industry
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Central characteristic of Oligopolistic industries is
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interdependent pricing decisions
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Oligopoly is characterized by
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few sellers
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Several firms are operating in a market where they take the other firms' response to their actions into account. This market is:
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oligopolistic market
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Real-world market structures tend to be
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monopolistic-ally comp. and oligopolistic
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The general monitoring problem implies that
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there is a cost to supervising employees so that they work toward the owner's goals rather than their own
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Monitoring problem will most likely occur when
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employees' self-interest differs from the firms self-interest
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Opening an industry to international comp tends to
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force lazy monopolists to increase efficiency