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Total revenue
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the amount a firm receives for the sale of its output
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Total cost
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the market value of the inputs a firm uses in production
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Profit
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total revenue minus total cost
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Profit =
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total revenue - total cost
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Explicit costs
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input costs that require an outlay of money by the firm
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Implicit costs
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input costs that do not require an outlay of money by the firm
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You need $100,000 to start your business, the interest-rate is 5%. In case one, you borrow $100,000, what is the explicit & implicit cost?
answer
EC: 100,000 x 0.05 = $5000
IC: None
IC: None
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You need $100,000 to start your business, the interest-rate is 5%. In case two, you use $40,000 and borrow $60,000, what is the explicit & implicit cost?
answer
EC:60,000 x 0.05 = $3000
IC: 40,000 x 0.05 = $2000
Total = $5000
IC: 40,000 x 0.05 = $2000
Total = $5000
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Economic profit
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total revenue minus total cost, including both explicit and implicit costs
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Accounting profit
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total revenue minus total explicit cost
- accounting profit ignores implicit costs, so it's higher than economic profit.
- accounting profit ignores implicit costs, so it's higher than economic profit.
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Production function
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the relationship between quantity of inputs used to make a good and the quantity of output of that good
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Marginal product
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the increase in input that arises from an additional unit of output
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Marginal product of labor
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Change in output/ change in labor
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Diminishing marginal product
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the property whereby the marginal product of an input declines as the quantity of the input increases
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Marginal Cost (MC)
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Is the increase in total cost from producing one more unit
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Fixed Costs (FC)
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does not vary with the quantity of output produced
- ex: Cost of equipment, loan payments, and rent
- ex: Cost of equipment, loan payments, and rent
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Variable costs
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vary with the quantity produced
- ex: cost of materials
- ex: cost of materials
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Total costs =
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fixed costs + variable costs
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Economies of scale
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A firm experiences this when long run average total costs fall as it increases production.
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Constant returns to scale
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A firm experiences this when it can increase production without changing long run average total cost.
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Diseconomies of scale
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A firm experiences this one long run average total cost increases as it increases production.
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Characteristics of perfect competition
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1. Many buyers and many sellers.
2. The goods offered for sale are largely the same.
3. Firms can freely enter or exit the market.
- because of 1 and 2, each buyer and seller is a price taker - takes the price as given
2. The goods offered for sale are largely the same.
3. Firms can freely enter or exit the market.
- because of 1 and 2, each buyer and seller is a price taker - takes the price as given
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Competitive market (firm)
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They try to maximize profit.
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Competitive Market (profit)
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Profit equals total revenue - total cost.
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Competitive market (total revenue)
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Total revenue equals price x quantity
- proportional to the amount of output.
- proportional to the amount of output.
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Competitive market (average revenue)
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Average revenue equals total revenue / the quantity sold.
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Competitive market (marginal revenue)
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Marginal revenue equals change in total revenue From an additional unit sold
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For competitive firms
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AR=P
MR=P
MR=P
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MR = P for a Competitive Firm
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A competitive firm can keep increasing its output without affecting the market price.
So, each one-unit increase in Q causes revenue to rise by P, i.e., MR = P.
MR = P is only true for firms in competitive markets.
So, each one-unit increase in Q causes revenue to rise by P, i.e., MR = P.
MR = P is only true for firms in competitive markets.
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Profit Maximization
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Produce quality where total revenue minus total cost is greatest.
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Compare marginal revenue with marginal cost
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•If MR > MC -increase production
•If MR < MC -decrease production
•Maximize profit where MR = MC
•If MR < MC -decrease production
•Maximize profit where MR = MC
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The marginal cost curve and the firm supply decision shows as
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- MC curve is upward sloping
- ATC curve is U-shaped
- MC curve crosses the ATC curve at the minimum of ATC curve
- The price line is horizontal: P = AR = MR
- ATC curve is U-shaped
- MC curve crosses the ATC curve at the minimum of ATC curve
- The price line is horizontal: P = AR = MR
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Rules for profit maximization
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- If MR > MC, firm should increase output
- If MC > MR, firm should decrease output
- If MR = MC, profit-maximizing level of output
- If MC > MR, firm should decrease output
- If MR = MC, profit-maximizing level of output
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Marginal cost curve
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- Determines the quantity of the good the firm is willing to supply at any price
- Is the supply curve
- Is the supply curve
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Shut down
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a short-run decision not to produce anything because of market conditions.
- Firm still has to pay fixed costs.
- Firm still has to pay fixed costs.
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Exit
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-Long-run decision to leave the market
-Firm doesn't have to pay any costs
-Firm doesn't have to pay any costs
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The firms short run decision to shut down is if
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TR<VC (or P<AVC)
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Competitive firm short run supply curve is
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The portion of its marginal cost curve analyze above average variable cost.
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Short run
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- Market supply with a fixed number of firms.
- Each firm supplies quantity where P= MC.
- For P > AVC: the supply curve is MC curve
- Each firm supplies quantity where P= MC.
- For P > AVC: the supply curve is MC curve
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If P > AVC, firm should
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produce Q where P = MC
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If P < AVC, firm should
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shut down
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Sunk Cost
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a cost that has already been committed and cannot be recovered.
- should be ignored when making decisions.
- don't cry over spilled milk/let bygones be bygones.
- in the short run, fixed costs are sunk costs.
- should be ignored when making decisions.
- don't cry over spilled milk/let bygones be bygones.
- in the short run, fixed costs are sunk costs.
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Firms long run decision; exit the market if
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Total revenue < total cost (TR< TC or P<ATC)
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Firms long run decision; enter the market if
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Total revenue > total cost (TR>TC or P>ATC)
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If P>ATC
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Firms make positive profit and new firms enter the market.
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If P<ATC
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Firms make a negative profit and exit the market.
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Process of entry and exit ends when
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-Firms still in market make zero economic profit (P = ATC)
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Long on supply curve is perfectly
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Elastic and horizontal at minimum ATC
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The firms LR supply curve is
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the portion of its MC curve above LRATC
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In the LR, the number of firms can change due to
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entry and exit
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If existing firms earn positive economic profit
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-new firms enter, SR market supply shifts right
-P falls, reducing profits and slowing entry
-P falls, reducing profits and slowing entry
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If existing firms incur losses
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-some firms exit, SR market supply shifts left
-P rises, reducing remaining firms' losses
-P rises, reducing remaining firms' losses
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In the long run, the typical firm earns
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zero profit
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The LR market supply curve is
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horizontal at P = minimum ATC
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In Demand, a firm begins long run equilibrium but
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Then an increase in demand raises price, leading to a shift to the right and short run profits from the firm.
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In supply, a firm begins long run equilibrium
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and overtime profits induce entry shifting supply to the right and reducing price, driving profits to zero and restoring long run equilibrium
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Long run supply curve might
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Slope upward.
- some resources used in production may be available only in limited quantities.
- Increase in quantity supplied - increase in cost - increase in price.
- some resources used in production may be available only in limited quantities.
- Increase in quantity supplied - increase in cost - increase in price.
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Long run supply curve is
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More elastic than short run supply curve
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Monopoly
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a firm that is the sole seller of a product without close substitutes
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The key difference of a monopoly firm is
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It has market power, the ability to influence the market price of the product it's cells. A competitive firm has no market power.
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The main cause of monopolies is
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barriers to entry- other firms cannot enter the market
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Three sources of barriers to entry
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1. A single firm owns a key resource.
- example, Debeers owns most of the worlds diamond mines
2. The govt gives a single firm the exclusive right to produce the good.
- patents, copyright laws
3. Natural monopoly
- A single firm can produce the entire market Q at lower cost and could several firms
- example, Debeers owns most of the worlds diamond mines
2. The govt gives a single firm the exclusive right to produce the good.
- patents, copyright laws
3. Natural monopoly
- A single firm can produce the entire market Q at lower cost and could several firms
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Natural monopoly
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a single firm can produce the entire market Q at lower cost than could several firms
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In a competitive market, the market curve slopes
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Downward; But the demand curve for any individual firms product is horizontal at the market price. The firm can increase Q without lowering P, so MR= P for the competitive firm.
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In contrast to competitive market, a monopolist is
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The only seller, so it faces the market demand curve. To sell a larger Q, the firm must reduce P. So MR ≠ P.
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Which of the following is not a reason for the existence of a monopoly?
A). Sole ownership of a key resource
B). Patents
C). Copy rights
D). Diseconomies of scale
A). Sole ownership of a key resource
B). Patents
C). Copy rights
D). Diseconomies of scale
answer
D). Diseconomies of scale
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Increasing Q has two effects on revenue:
answer
1. output effect: higher output raises revenue
2. price effect: lower price reduces revenue
2. price effect: lower price reduces revenue
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Output affect
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Higher output raises revenue
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Price affect
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Lower price reduces revenue
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To sell a larger Q, the monopolist must
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reduce the price on all the units it sells, MR<P
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MR could even be negative if
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The price effect exceeds the output effect
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Like a competitive firm, a monopolist maximizes profit by producing the quantity where
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MR = MC
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As with a competitive firm, the monopolist's profit equals
answer
(P-ATC) x Q
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A competitive firm
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- takes P as given
- has a supply curve that shows how its Q depends on P
- has a supply curve that shows how its Q depends on P
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A monopoly firm
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- Is a price maker not a price taker. Q does not depend on P,
- Q and P are jointly determined by MC, MR and the demand curve.
- hence no supply curve for monopoly
- Q and P are jointly determined by MC, MR and the demand curve.
- hence no supply curve for monopoly
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In order to sell more of its product, a monopolist must
a. sell to the government.
b. sell in international markets.
c. lower its price.
d. use its market power to force up the price of complementary products.
a. sell to the government.
b. sell in international markets.
c. lower its price.
d. use its market power to force up the price of complementary products.
answer
c. lower its price.
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In a competitive market equilibrium
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P = MC and total surplus is maximized
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In the monopoly equilibrium
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P>MR=MC
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Price discrimination
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selling the same good at different prices to different buyers
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The characteristic used in price discrimination is willingness to pay
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A firm can increase profit by charging a higher price to buyers with higher WTP
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In the real world, pure monopoly is
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rare; Yet many firms have market power due to selling a unique variety of products and having a large market share with a few competitors.
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In many cases, most of the results include
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Mock up of the price of a marginal cost and deadweight loss
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Factors of production
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Land, labor, and capital: the equipment and structures used to produce goods and services
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Capital
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The equipment and structures used to produce goods and services
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Prices in quantities of these inputs are
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Determined by supply and demand in factor markets
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Derived demand
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Demand for a factor of production derived from a firm decision to supply a good in another market
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Two assumptions
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1. all markets are competitive
2. firms care only about maximizing profits
2. firms care only about maximizing profits
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Production function
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the relationship between quantity of inputs used to make a good and the quantity of output of that good
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Marginal product of labor
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the increase in the amount of output from an additional unit of labor
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Value of the marginal product
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the marginal product of an input times the price of the output (P x MPL) = VMPL
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Labor demand curve=
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VMPL Curve
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Anything that increases P or MPL at each L will
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Increase VMPL and shift labor demand curve upward.
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Things that shift the labor demand curve
answer
Changes in the output price, P
Technological change (affects MPL)
The supply of other factors (affects MPL)
Technological change (affects MPL)
The supply of other factors (affects MPL)
question
The marginal product of labor is defined as the change in
A). Output per additional unit of revenue
B). Output per additional unit of labor
C). Revenue per additional unit of output
D). Revenue per additional unit of labor
A). Output per additional unit of revenue
B). Output per additional unit of labor
C). Revenue per additional unit of output
D). Revenue per additional unit of labor
answer
B). Output per additional unit of labor
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Marginal cost
answer
the cost of producing an additional unit of output
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MC =
answer
W/MPL
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The competitive firm's rule for demanding labor
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P x MPL= W
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Divide both sides by MPL
answer
P= W/MPL - P=MC
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When deciding whether to hire an additional worker, firms need only consider how the additional worker would affect
A). Costs
B). Revenue
C). Output
D). Profit
A). Costs
B). Revenue
C). Output
D). Profit
answer
C). Output
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Trade off between work and leisure
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The more time you spend working, the less time you have for leisure
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Changes in taste or attitudes regarding the labor leader trade-off
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Opportunities for workers and other labor markets and immigration
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Monopsony
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Market with only one buyer
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A monopsony employer can use it to market power to increase its profit by
answer
Paying lower wages
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Monopsony factors
answer
- Local labor markets are highly concentrated, workers have a hard time moving.
- noncompete clauses are prevalent
Solutions:
- Anti-trust policies/unions and other work or organizations
- noncompete clauses are prevalent
Solutions:
- Anti-trust policies/unions and other work or organizations