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What Is Imperfect Competition
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A large number of firms compete
Each firm produces a differentiated product
Firms compete on product quality, price & marketing
Firms are free to enter and exit the industry
Each firm produces a differentiated product
Firms compete on product quality, price & marketing
Firms are free to enter and exit the industry
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firms cannot make an____in the long run
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economic profit (due to entry/exit)
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In the Short Run, a firm in imperfect competition operates like a
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single-price monopoly.
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In the short run, a firm might incur an
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economic loss
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In the long run, firms in imperfect competition
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make 0 economic profit
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Entry continues, & Price and Quantity fall, until
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P = ATC.
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markup
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if a product sells for $125 and costs $100, the additional price increase is ($125 - $100) / $100) x 100 = 25%.
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The markup between price and marginal cost arises from
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product differentiation.
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To make an economic profit, a firm in imperfect competition must be
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innovative and develop new products.
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Investments in Marketing and Innovation might
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lower atc and higher output
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Advertising might also decrease
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the markup
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Information has
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economic value