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Monopolistic Competition
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A market structure with many firms selling products that are substitutes but different enough that each firm's demand curve slopes downward; firm entry is relatively easy
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Sub-Types of Monopolistic Competition
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-Firms are called price makers
-Barriers to entry are low
-But there are enough sellers that they behave competitively
-They can act independently or interdependently
-Barriers to entry are low
-But there are enough sellers that they behave competitively
-They can act independently or interdependently
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Product Differentiation
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Products differentiate themselves in 4 different ways
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The 4 Different Ways
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1) Physical Differences
- packaging, colors, weight
2) Location
-spatial differentiation
-price/convenience stores
3) Services
-free delivery, guarantees, toll free numbers
4) Product Image
- endorsements, all natural, Starbucks, image/brand loyalty, environmentally friendly
- packaging, colors, weight
2) Location
-spatial differentiation
-price/convenience stores
3) Services
-free delivery, guarantees, toll free numbers
4) Product Image
- endorsements, all natural, Starbucks, image/brand loyalty, environmentally friendly
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Excess Capacity
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The difference between a firm's profit-maximizing quantity and the quantity that minimizes average cost [In monopolistic competition, firms fall short of producing the quantity that would achieve the lowest average cost as opposed to perfect competition]
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Oligopoly
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A market structure characterized by a few firms whose behavior is interdependent
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Undifferentiated Oligopoly
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An oligopoly that sells a commodity or a product that does not differ across suppliers, such as
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Collusion
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Agreement among firms to increase economic profit by:
- Dividing the market and fixing price
- Dividing the market and fixing price
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Cartel
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Group of firms that agree to coordinate their production and pricing decisions
- to reap monopoly profit
Illegal in U.S
- to reap monopoly profit
Illegal in U.S
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Opec
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The organization of Petroleum in exporting countries
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Price Leadership
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Informal, tacit collusion
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Price Leader
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Sets the price for the industry
Initiate price changes
Followed by the other firms
- Avoid price competition
Initiate price changes
Followed by the other firms
- Avoid price competition