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What do we assume about profit maximization?
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Firms attempt to maximize profits
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Profit=
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TR-TC
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What is TR=?
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Price Quantity=PQ
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TC=?
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Function of Quantity (Amount Purchased* Cost)
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Marginal Revenue
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Change in Total Revenue (TR) Generated by selling an additional unit of output
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Equation of Marginal Revenue:
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Change in Total Revenue/Change in Output
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Definition of Marginal Cost
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The additional cost incurred by producing an additional unit of output
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Equation of Marginal Cost
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Change in total cost/change in quantity of output
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In order to continue to maximize profits, what should a firm do?
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Continue to produce as long as the additional revenue from an addition unit of output is greater than the additional cost from an additional unit of output
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Using MR and MC, describe the profit maximizing condition
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-Keep producing as long as MR > MC
-Profits are maximized by producing the quantity at which the marginal cost of ht elast unit produced is equal to its marginal revenue
-Profits are maximized by producing the quantity at which the marginal cost of ht elast unit produced is equal to its marginal revenue
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When do firms stop producing in the profit maximizing condition?
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When MR=MC
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If TR> TC, what is the firm?
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Profitable
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If TR=TC, then the firm
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The firm breaks even
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If TR<TC, the firm __________
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incurs a loss
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Firms should shutdown if: (Include both Long Run and Short Run)
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Long Run: TR<TC--Shutdown and exit the industry
Short Run= TR<VC
Short Run= TR<VC
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Price Takers
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Takes market price as given. Has no individual impact on market price
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A Price taking producer:
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Is a producer whose actions have no effect on the market price of the good it sells
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A price taking consumer
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Is a consumer whose actions have no effect on the market price of the good he or she buys
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A perfectly competitive market
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Is a market in which all market participants in price takers
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A perfectly competitive industry
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Is an industry in which producers are price takers
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What are two necessary conditions for perfect competitions?
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1) for an industry to be perfectly competitive, it must contain many producers none of whom have a large market share
2) An industry can be perfectly competitive only if consumers regard the products of all producers as equivalent
2) An industry can be perfectly competitive only if consumers regard the products of all producers as equivalent
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What is a homogeneous product
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Consumers regard the product of different producers as the same good
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What is free entry and exit?
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New producers can easily enter into or leave that industry
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What does free entry and exit ensure:
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-The number of producers in an industry can adjust to changing market conditions
-Producers in an industry cannot artificially keep other firms out
-Producers in an industry cannot artificially keep other firms out
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Under perfect competition, what is Price equal to?
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Marginal Revenue.
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What does the marginal revenue curve show?
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How marginal revenue varies as output varies
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What is the definition of Average Revenue?
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Revenue per unit of output
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What is the equation for Average Revenue?
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AR= TR/Q= (P*Q)/Q=P
-Average Revenue=Price
-Average Revenue=Price
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Under perfect competition, relate MR, AR, and P
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MR=AR=P
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A price taking firm's profit is maximized by producing the:
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Quantity of output at which the marginal cost of the last unit produced is equal to the market price
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On a graph, where is the profit maximizing point?
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Where MC crosses the MR Curve
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Talk about the production decision of perfectly competitive markets in the short run:
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Produce quantity where Price (MR)=Marginal Cost (MC)
=Profit maximizing condition for perfectly competitive firm => P=MC
=Profit maximizing condition for perfectly competitive firm => P=MC
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When would perfectly competitive firms shut down in the short run?
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Shutdown if Price < Average Variable Cost
-Fixed inputs cannot be changed in the short run
-Fixed inputs cannot be changed in the short run
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How do you calculate profits in the short run?
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(P-ATC)*Q
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If IN THE SHORT RUN if P> ATC, then what is the firm?
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Profitable
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If IN THE SHORT RUN P=ATC, then the firm
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breaks even
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If IN THE SHORT RUN P<ATC
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The firm incurs a loss
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Firms should shut down if (in the short run):
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P< Minimum ATC
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What is the profit Maximizing level of output?
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Where MR=P=MC
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Talk about production decision in perfectly competitive markets in the long run
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-Produce quantity where Price(MR)=Marginal Cost (MC)
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Talk about Shut down decision in the long run
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-All costs are avoidable in the long run
-Shutdown and exit the industry of Price < Average Total Cost
-Shutdown and exit the industry of Price < Average Total Cost
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In the long run, how much profits does a perfectly competitive firm earn?
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None
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In the long run, if Profits > O, the what will happen?
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Other firms will enter the market, Leads to an increase in supply, puts downward pressure on prices, price falls toward ATC and reduces profits to breakeven
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If Profits <0, in the long run, what will happen?
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Leads to decrease in supply, puts upward pressure on prices, price rises and profits are increased
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When profits=0 in the long run, what happens?
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No incentive for firms to enter or exit
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In the long run, talk about price:
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P=AC=MC