question
Does a firm's market performance depend on only factors under a manager's control?
answer
No
question
The individual frim cannot affect:
answer
market interest rates, exchange rates, business cycles, unemployment, rate of inflation.
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The individual frim can affect:
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organizational structure, pricing, design, packaging, strategy, R&D, etc.
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Elasticity measures
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the percent change in the value of a dependent variable given a percent change in the value of an explanatory variable.
question
Based on historical data, is it possible for a firm to estimate the demand equation?
answer
Yes
question
To overcome slop measurement problems
answer
economists substitute the slope with price elasticity of demand.
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The price elasticity of demand measures
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the percentage change in the quantity demanded given a percent change in its price.
question
Suppose that the price elasticity of demand for a product is -2. How will the quantity demanded change if price is reduce by 5%.
answer
10% increase.
question
Does the price elasticity demanded have several advantages over slope?
answer
Yes
question
According to the law of demand, there is an inverse relationship betwen
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a percent change in price and a percent change in quantity demanded.
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Price elasticity is between
answer
zero and infinity.
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Demand is said to be price elastic when
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the percent change in quantity demanded is greater then the percent change in price.
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Demand is said to be price inelastic when
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the percent change in quantity demanded is smaller then the percent change in price.
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The demand curve for most products is
answer
downward sloping
question
Consumers tend to be less price sensitive in the
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in the sort run then in the long run.
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The income elasticity of demand is the measure of consumer
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sensitivity to changes in money income.
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The demand for a necessity is relatively
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insensitive to income changes
question
What function do all businesses perform?
answer
Transforming inputs into outputs for sale in the market.
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Capital refers to
answer
the means of production such a equipment, facilities, etc.