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ECONOMICS
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a social science, which studies human
behaviour in relation to optimizing allocation of
available resources to achieve the given goals.
behaviour in relation to optimizing allocation of
available resources to achieve the given goals.
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ECONOMICS
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the science of choice in the face of
unlimited ends and scarce resources which have
alternative uses.
unlimited ends and scarce resources which have
alternative uses.
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ADAM SMITH
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Scottish economist who wrote the Wealth of Nations a precursor to modern Capitalism.
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SCARCITY
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A situation in which unlimited wants exceed the limited resources available to fulfill those wants
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RESOURCES
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all things used in producing goods and services
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FACTORS OF PRODUCTION
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land, labor, capital, entrepreneurship
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LAND
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all natural resources used to produce goods and services
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LABOR
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Human effort directed toward producing goods and services
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CAPITAL
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the things we use to make things
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ENTREPRENEURSHIP
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Investing time, natural resources, labor and capital
are all risks associated with production
are all risks associated with production
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TRADE-OFFS
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These decisions involve picking one thing
over all the other possibilities
over all the other possibilities
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OPPORTUNITY COST
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Cost of the next best alternative use of money, time, or resources when one choice is made rather than another
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PRODUCTION POSSIBILITY CURVE
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a graph that shows alternative ways to use an economy's productive resources
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PRODUCTION POSSIBILITY FRONTIER
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a graph that shows the combinations of output that the economy can possibly produce given the available factors of production and the available production technology
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CAPITAL GOODS
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Buildings, machines, technology, and tools needed to produce goods and services.
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CONSUMER GOODS
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final products that
are purchased directly by the consumer
are purchased directly by the consumer
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OPPORTUNITY COST OF PRODUCING
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the best alternative
investment opportunity that the firm foregoes to
produce a good or service
investment opportunity that the firm foregoes to
produce a good or service
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EXPLICIT COSTS
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a cost that involves spending money
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IMPLICIT COSTS
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input costs that do not require an outlay of money by the firm
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COST OF OWNERS RESOURCES
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The income that the owner could have earned in the best alternative job
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NORMAL PROFIT
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the payment made by a firm to obtain and retain entrepreneurial ability; the minimum income entrepreneurial ability must receive to induce it to perform entrepreneurial functions for a firm
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ECONOMIC DECISION MAKING
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the process of choosing which needs and wants will be satisfied
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MARGINAL ANALYSIS
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analysis that involves comparing marginal benefits and marginal costs
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MARGINAL BENEFIT
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the additional benefit to a consumer from consuming one more unit of a good or service
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MARGINAL COSTS
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the cost added by producing one extra item of a product.
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MARGINAL BENEFIT
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Change in total benefits arising from a change in
the control variable, Q:
MB = xB / xQ
the control variable, Q:
MB = xB / xQ
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SLOPE
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The steepness of a line on a graph
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UTILITY
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satisfaction derived from
consuming any good or service
consuming any good or service
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MICRO ECONOMICS
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the study of how households and firms make decisions and how they interact in markets
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MACRO ECONOMICS
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branch of economics that
examines the economic behavior of aggregates—
income, output, employment, and so on—on a
national scale.
examines the economic behavior of aggregates—
income, output, employment, and so on—on a
national scale.
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CETERIS PARIBUS
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a Latin phrase that means "all other things held constant"
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VARIABLE
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Something whose value or magnitude (often Q or $ in Econ) may change (or vary); usually denoted by the letter 'labels' such as Y, X, TR, TC
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PARAMETER
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A characteristic or constant factor, limit
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GENERAL EQUATION
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A mathematical expression that suggests the value of one variable relates to or depends on the value of another variable (or set of variables) without showing the precise nature of that
relationship [e.g. y = f(x)].
relationship [e.g. y = f(x)].
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SPECIFIC EQUATION
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A mathematical expression that shows precisely how the value
of one variable is related to the value of another variable (or set
of variables) [e.g. y = 10 + 2x].
of one variable is related to the value of another variable (or set
of variables) [e.g. y = 10 + 2x].
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INVERSE EQUATION
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A mathematical expression is rewritten so that the variable previously on the right-hand side of the equal sign now becomes the variable solved for on the left-hand side of the equal sign [e.g. y = 2x and x = 1/2 y are each an inverse equation of the other].
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CONSTANT
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Y = a0; Horizontal straight line with slope =
0
0
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LINEAR
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Y = a0 + a1x (or y = mx + b); Straight line with slope = a1 (or = m)
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QUADRATIC
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Y=a0+a1x+a2x2; Parabola (u-shaped curve) with
either minimum or maximum value
either minimum or maximum value
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CUBIC
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Y=a0+a1x+a2x2+a3x3 ; Curved line (e.g. slope changes from getting flatter to steeper
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HYPERBOLA
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Y=a0x-n; Curved line (u-shaped) bowed
towards origin
towards origin
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OPTIMIZATION
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a decision maker wishes to either MAXimize or
MINimize a goal (i.e. objective function)
MINimize a goal (i.e. objective function)
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MANAGERIAL ECONOMICS
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can be defined as the study of economic
theories, logic and tools of economic analysis that are used in the
process of business decision- making.
theories, logic and tools of economic analysis that are used in the
process of business decision- making.
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MANAGEMENT
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the discipline of organizing and allocating a firm's
scarce resources to achieve its desired objectives. Involves the
ability to organize and administer various tasks in pursuit of
certain objectives.
scarce resources to achieve its desired objectives. Involves the
ability to organize and administer various tasks in pursuit of
certain objectives.
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MANAGER
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A person who directs resources to achieve a stated goal.
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DOUGLAS
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"Managerial economics is .. the application of economic principles and methodologies to the decision-making process within the
firm or organization."
firm or organization."
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PAPPAS AND HIRSCHEY
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"Managerial economics applies economic theory
and methods to business and administrative decision-making."
and methods to business and administrative decision-making."
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SALVATORE
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"Managerial economics refers to the application of economic
theory and the tools of analysis of decision science to examine how an
organisation can achieve its objectives most effectively."
theory and the tools of analysis of decision science to examine how an
organisation can achieve its objectives most effectively."
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HOWARD DAVIES AND PUN-LEE LAM
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"It is the application of economic analysis to business problems; it has its origin in theoretical microeconomics."
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MAURICE AND THOMAS
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"The application of mathematical, statistical and decision science tools to economic models to solve managerial
problems."
problems."
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PROFIT
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total revenue minus total cost
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ECONOMIC PROFIT
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total revenue minus total cost, including both explicit and implicit costs
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ACCOUNTING PROFIT
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total revenue minus total explicit cost
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EQUITY CAPITAL
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money that a business gets from its owners in order to operate
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WHY FIRMS EXIST
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Businesses help satisfy consumer wants; contribute to social welfare
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SOCIAL RESPONSIBILITY OF BUSINESS
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Serves customers, Provides employment opportunities, Obeys laws and regulations.
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MARKETING
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Demand, Price Elasticity
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FINANCE
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Capital Budgeting, Break-Even Analysis, Opportunity Cost, Economic Value Added
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MANAGEMENT SCIENCE
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Linear Programming, Regression Analysis,
Forecasting
Forecasting
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STRATEGY
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Types of Competition, Structure-Conduct-Performance Analysis
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MANAGERIAL ACCOUNTING
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Relevant Cost, Break-Even Analysis,
Incremental Cost Analysis, Opportunity Cost
Incremental Cost Analysis, Opportunity Cost
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RISK
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the chance or possibility that actual
future outcomes will differ from those
expected today.
future outcomes will differ from those
expected today.
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ECONOMICS OF A BUSINESS
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refers to the key factors
that affect the ability of a firm to earn an acceptable rate of return on its owners' investment.
that affect the ability of a firm to earn an acceptable rate of return on its owners' investment.
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INDUSTRIAL ORGANIZATION
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It studies how the performance of an industry is related to its structure, that is, to the number and size of firms it contains.
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INDUSTRIAL ORGANIZATION
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study of markets for goods and of the firms which produce them. It is the study of the industry. It is more concerned with why markets are structured the way they are and behave the way they
do.
do.
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MARKET STRUCTURES
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perfect competition, monopolistic competition, oligopoly, monopoly
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TRUE
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(TRUE or FALSE) Opportunity costs should be included.
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TRUE
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(TRUE or FALSE) Sunk costs should NOT be included.
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MARKET
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any arrangement that allows buyers and sellers to exchange things
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TRANSACTION COSTS
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Costs of making a transaction other than the price of the good or service
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PERFECT COMPETITION
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a market structure in which a large number of firms all produce the same product; no barriers to entry.
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MONOPOLISTIC COMPETITION
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a market structure in which many companies sell products that are similar but not identical.
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OLIGOPOLY
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a state of limited competition, in which a market is shared by a small number of producers or sellers. Actions by any one firm will affect the sales and profits of the other firms.
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PRICE-TAKING FIRM
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a firm whose actions have no effect on the market price of the good or service it sells
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PRICE-SETTING FIRM
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A firm that can raise its price without losing all of its sales
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CONSUMER-PRODUCER RIVALRY
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Consumers attempt to locate low prices, while producers attempt to charge high prices
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CONSUMER-CONSUMER RIVALRY
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Scarcity of goods reduces consumers' negotiating power as they compete for the right to those goods.
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PRODUCER-PRODUCER RIVALRY
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Scarcity of consumers causes producers to compete with one another for the right to service customers.
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THE ROLE OF THE GOVERNMENT
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disciplines the market process
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BASIC CONDITIONS
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factors which shape the market of the industry, e.g. demand, supply, political factors
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STRUCTURE
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attributes which give definition to the supply-side of the market, e.g. economies of scale, barriers to entry, industry concentration, product
differentiation, vertical integration.
differentiation, vertical integration.
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CONDUCT
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the behavior of firms in the market, e.g. pricing behavior advertising, innovation.
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PERFORMANCE
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a judgement about the results of market behaviour, e.g. efficiency,
profitability, fairness/income distribution, economic growth.
profitability, fairness/income distribution, economic growth.
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GLOBALIZATION OF MARKETS
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economic integration of markets located in nations around the world