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Manager
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person who directs resources to achieve a stated goal
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Economics
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the science of making decisions in the presence of scarce resources
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Resources
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anything used to produce a good or service
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Managerial Economics
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study of how direct scarce resources in the way that most efficiently achieves a managerial goal
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Effective Management
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identify goals and constraints, understand incentives
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Nature and Importance of Profits
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typical firms objectives is to maximize profits
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Accounting Profit
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TR - explicit costs
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Economic Profit
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TR - (explicit plus implicit costs)
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Opportunity Cost
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explicit cost of a resource plus that implicit cost of giving up the best alternative
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Profit Principle
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profits are a signal to resource holders where resource are most highly value by society
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Five Forces to Sustainable Industry
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Entry, Power of Buyers, Substitutes and Complements, Rivals, Power of input Suppliers
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Consumer-Producer Rivalry
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competing interest of consumer and producer
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Consumer-Consumer Rivalry
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reduces the negotiating power of consumer
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Producer-Producer Rivalry
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multiple sellers in the Market
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Time Value of Money
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gap exists between the time when costs are borne and when benefits are received
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Present Value Analysis
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Future Value/(1 + interest)^year
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Present Value Stream
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Sum of Future Value/(1+interest)^year
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Net Present Value
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Sum of Future Value/(1+interest)^year - Current Cost
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Profit Maximization
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maximizing the value of the firm which is the present value of current and future profit
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Marginal Analysis
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N(Q) = B(Q) - C(Q)
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Marginal Benefit
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MB(Q) = Change in TB/ Change in Q
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Marginal Cost
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MC(Q) = Change in TC/ Change in Q
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Marginal Net Benefit
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MNB(Q) = MB(Q) - MC(Q)
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Market Demand Curve
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total quantity and price per unit of goods all consumers are willing and able to purchase
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Law of Demand
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quantity of goods consumers are willing and able to purchase increase as the price falls
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Change in Quantity Demanded
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Price, Movement along Curve
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Demand Shifters
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Income, Related Good, Population, Advertisement
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Linear Demand Function
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Qxd = Ao + AxPx + AyPy + AmM + AhH
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Qxd
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# of units of good X demanded
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Px
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Price of good X
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Py
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Price of related good Y
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M
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Income
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H
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Any other factors affecting X
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Ax < O
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Law of Demand
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Ay > O, in linear demand
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Substitute
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Ay < O, in linear demand
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Complement
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Am > O, in linear demand
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Normal Good
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Am < O, in linear demand
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Inferior Good
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Total Consumer Value
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sum of the maximum amount a consumer is willing to pay at different quantities
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Total Expenditure
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is the per - unit market price times the number of units consumed
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Consumer Surplus
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extra value that consumer derives from a good but do not pay for
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Law of Supply
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As the price of a good rises, the quantity supplied of the good rises, Conversely, as the price of a good falls, the quantity of a good falls
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Change in Quantity Supplied
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Price, movement along curve **
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Supply Shifters
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Input prices, Technology, Number of firms, taxes
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Linear Supply Function
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Qxs = B0 + BxPx + ByPy + BwW + BrPr + BhH
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Bx > O
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Law of Supply
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Br < O
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good rises, less of good X
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Price Ceiling
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Shortages, Demand - Supply
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Price Floor
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Surpluses, Supply - Demand
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Elasticity
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Measures the responsiveness of a percentage change in one variable resulting from a percent change in another
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Elasticity Formula
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% Change in G / % Change in S
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Own Price Elasticity
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Elastic > 1 , 1 = unit elastic, Inelastic < 1
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TR Test Elastic
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Price Increases, TR decreases
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TR Test Inelastic
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Price Increases, TR increases
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TR Test Unit Elastic
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TR is maximized
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Marginal Revenue
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MR = Change in TR/ Change in Q
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Eqxd, Py > O
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X and Y are Substitutes
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Eqxd, Py < O
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X and Y are Complements
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Cross Price Elasticity
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Shows responsiveness of the demand for a good due to changes in the price of a related good
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Change in Revenue Function
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[ Rx ( 1 + Eqx ) + Ry (Eqy) ] x % Px
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Eqxd, M > O
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Elastic Normal Good
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Eqxd, M < O
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Elastic Interior Good
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Linear function in Action, Own Price
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AxPx / units demanded
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Linear function in Action, Cross Price
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AyPy / units demanded
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Linear function in Action, Income
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AxM / units demanded
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Econometrics
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statistical analysis of economic phenomena
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T - Statistic
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used to determine the statistical significance of a regression coefficient, greater than 2
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F- Statistic and R- square
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provides measure of overall fit of a regression
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Least Square Regression
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line that minimizes the sum of squared deviations
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P - Value
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less than .05
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Consumer Opportunities
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set of all possible goods and services customers can consume
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Customer Preferences
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Determine which set of goods and services will be consumed
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Completeness
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For any two bundles, A>B, B>A, A~B
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More is Better
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If A has more than B, go with A
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Transitivity
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A > B, B > C, then A > C, A ~ B, B ~ C, A ~ C
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Diminishing Marginal Rate of Substitution
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Will give up less of Y as you move down the indifference curve
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Budget Constraint
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Restriction set by income
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Price increase of X
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Increase of Consumption of Y, Substitute
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Price decrease of X
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Decrease of Consumption of Y, Substitute
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Price increase of X
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Decrease of Consumption of Y, Complement
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Price Decrease of X
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Increase of Consumption of Y, Complement
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Normal Good Consumer Equilibrium
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Increase of income and Consumption, Decrease of income and consumption
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Inferior Good Consumer Equilibrium
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Increase in Income and decrease of consumption, decrease in income and increase in consumption
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Substitution Effect
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holds real income constant and moves along indifference curve
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Income Effect
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Shifts the indifference curve depending on income
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Labor Leisure Function
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E = 70 + 7(24 - L)
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Economic Theory for Decision Making
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Identifies managers the essential for making decisions
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Economic Profit 2
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is negative when costs exceeds revenues
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Example of Implicit Costs
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Foregone Wages
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Opportunity Costs Today
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the foregone interest that could be earned if you had the money today
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Present Value with Higher Interest
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decreases the present value of the future amount
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Present Value with Lower Interest
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increases the present value of the future amount
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Benefits that arise by having an Addition unit
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marginal benefit
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What would not shift demand for good A
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drop in price of good A
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If A is an inferior good, increase in Income
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decrease demand for good A
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If A is a normal good, increase in Income
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increase demand for good A
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Income Elasticity
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responsiveness of consumer demand to changes in income
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Greater the standard error of an estimated coefficient
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lower the t-value
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marginal revenue is O
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unitary elastic
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Consumer is limited to selecting a bundle of goods that is affordable is what ?
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Budget Constraint
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Rate which Consumer is willing to substitute one good for another, while still maintaining satisfaction
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Marginal Rate of Substitution