question
total revenue =
answer
Price x Quantity
question
total cost =
answer
well, it's complicated
question
explicit costs
answer
opportunity costs that require an outlay of money by the firm: flour, machines, rent
question
implicit costs
answer
opportunity costs that are intangible: time, practice, career, etc.
question
Economists vs Accountants
answer
economists take into account explicit and implicit costs, while accountants only take into account explicit costs
question
economic profit =
answer
total revenue - explicit costs - implicit costs
question
accounting profit =
answer
total revenue - explicit costs
question
why economic profit matters
answer
it determines whether the business flourishes or shuts down; when a firm is making economic profit, it is doing well--when a firm is making economic losses, it is on its way to death
question
production function
answer
the relationship between quantity of inputs used to make a good and the quantity of output of that good
question
marginal product (MP)
answer
the increase in output that arises from an additional unit of input
question
diminishing marginal product
answer
the property whereby the marginal product of an input declines as the quantity of the input increases (more workers means more crowded working conditions, so less cookies are produced)
question
slope of the production function
answer
measures the marginal product of a worker
question
total-cost curve
answer
compares quantity of output (x) with total cost (y), and gets steeper as output increases
question
fixed costs
answer
those unaffected by quantity of output produced: rent, salaries, etc.
question
variable costs
answer
those affected by quantity of output produced: coffee beans, milk, etc.
question
total cost =
answer
fixed cost + variable cost
question
average total cost (ATC) =
answer
total cost/quantity output = average fixed cost + average variable cost
question
average fixed cost =
answer
fixed cost/quantity
question
average variable cost =
answer
variable cost/quantity
question
marginal cost (MC)
answer
the change in total costs associated with a one-unit change in output
question
efficiency scale
answer
the quantity of output that minimizes average total cost
question
marginal cost (MC) and average total cost (ATC)
answer
If MC is less than ATC, ATC is falling. If MC is greater than ATC, ATC is rising
question
Where does the MC curve intersect the ATC curve?
answer
at the lowest point of the ATC curve; minimum ATC
question
average variable cost (AVC) curve is what shape?
answer
U-shaped
question
average total cost (ATC) curve is what shape?
answer
U-shaped
question
fixed costs in the long term
answer
can become variable costs; building a new factory to increase output can't happen in a day, but it can over several years
question
Why do long-run curves differ from short-run curves?
answer
Because many decisions are fixed in the short run, but variable in the long run
question
long-run ATC curve shape
answer
Also u-shaped, but wider and flatter than short-run ATC curve, with all short-run ATC curves lying on/above the long-run curve
question
economies of scale
answer
the property whereby long-run average total cost falls as the quantity of output increases
question
diseconomies of scale
answer
the property whereby long-run average total cost rises as the quantity of output increases
question
causes of economies of scale
answer
better production methods: e.g., more specialized workers, assembly lines
question
causes of diseconomies of scale
answer
failure to manage: overstretched management
question
phenomena of long-run ATC
answer
falls at low production levels because of increasing specialization, rises at high production levels because of coordination problems
question
competitive market/perfectly competitive market
answer
a market with many buyers and sellers trading identical products so that each buyer and seller is a price taker
question
Average Revenue (AR)
answer
total revenue divided by the quantity sold
question
for competitive firms, average revenue (AR) is equivalent to
answer
the price of the good
question
Marginal Revenue (MR)
answer
change in total revenue divided by change in quantity
question
for competitive firms, marginal revenue is equivalent to
answer
the price of the good
question
if marginal revenue is greater than marginal cost
answer
the firm should increase its output
question
If marginal revenue is less than marginal cost
answer
the firm should decrease output
question
at Qmax,
answer
MR (price) = MC (supply curve)
question
For a competitive firm, the MC curve is equivalent to the firm's
answer
supply curve
question
Shutdown vs. Exit
answer
-Shutdown: a short-run decision not to produce anything because of market conditions
-Exit: A long-run decision to leave the market
-Exit: A long-run decision to leave the market
question
sunk cost
answer
a fixed cost during a shutdown period that cannot be recovered
question
A firm shuts down if
answer
potential product revenue is less than its variable production costs (TR < VC)
question
TR < VC can be rewritten as
answer
TR/Q < VC/Q = AR < AVC = P < AVC
question
the MC curve of a competitive firm represents:
answer
its supply curve when above AVC, and it shutdown point when below the AVC
question
A firm exits if
answer
TR > TC = P < ATC
question
A firm will re enter the market if
answer
P > ATC
question
Another way to write Profit = TR - TC is
answer
Profit = (P - ATC) * Q
question
If price is above ATC:
answer
profit is positive and new firms enter the market
question
If price is below ATC:
answer
profit is negative and firms leave the market
question
If price is equal to ATC:
answer
profit is 0 and the market remains the same in firm count
question
efficient scale
answer
the quantity of output that minimizes average total cost (MC = ATC)
question
To reach equilibrium in a competitive market with free entry and exit,
answer
firms must be operating at their efficient scale
question
In a market with free entry and exit,
answer
the only price consistent with zero profit is the minimum ATC
question
How much profit do competitive firms earn in the long run through the perspective of an economist?
answer
ZEROOOOOO
question
How much profit do competitive firms earn in the long run through the perspective of an accountant?
answer
A positive amount bc they don't take into account implicit costs bcos they're weird liek that
question
When does the long-run supply curve slope upwards?
answer
When an increase in production cost leads to an increase in price
question
Marginal firm
answer
the firm that would exit the market if the price were any lower
question
The price in the market reflects what?
answer
The ATC of the marginal firm; that which would leave if the price were any lower
question
The marginal firm earns how much profit?
answer
ZEROOOOOO
question
While the marginal firm earns zero profit, what do other firms earn?
answer
Some profit, or a lot